I just received this note from Scott Schenkelberg, Executive Director of my favorite charity, Miriam’s Kitchen, where I volunteer as Sous Chef and Dining Room Campaign at least a couple-times-a-month, and any time they need a pinch hitter:

All of us at Miriam’s Kitchen have been impacted by your generosity this year.

From the homeless men and women who join us every day for a healthy meal and support services, to the volunteers who have the great opportunity to work with our guests because of your support–you have changed lives.

As we prepare to ring in the new year, we want to take a moment to let you know just how much your support really means to us.

Here are just 3 of the life-changing events you helped make possible in 2011:

• More than 3,200 homeless men and women received support services aimed at increasing their self-sufficiency and improving their quality of life,
• we hired our first Director of Advocacy and adopted a new vision of ending chronic homelessness in Washington, DC, and
• nearly fifty of our guests received keys to their very own home.

We’ve had a remarkable last few years here at Miriam’s Kitchen, and have you to thank for allowing us to continue to serve our guests in the best ways possible.

From all of us here at Miriam’s Kitchen, thank you for helping to change the lives of our guests this year.

Happy New Year.

Scott Schenkelberg, Executive Director

Related articles

• 24% of Miriam’s Kitchen’s guests are homeless veterans (chrisabraham.com)
• Please Support Miriam’s Kitchen on Give to the Max Day (chrisabraham.com)
• Why there are so many homeless people in Washington, DC (chrisabraham.com)
• Testomonial from Miriam’s Kitchen (chrisabraham.com)
• Tomorrow is Give to the Max Day (deaconjohnspace.wordpress.com)
• Must-see video about homelessness in Washington (chrisabraham.com)
• How to write an irresistible blogger pitch email (chrisabraham.com)
• Tomorrow is Give to the Max Day (deaconforlife.blogspot.com)
• Detailed analysis of the perfect blogger pitch (socialmedia.biz)
• Two fun ways to support Miriam’s Kitchen (chrisabraham.com)
• Some shelters dish out organic Thanksgiving to homeless (usatoday.com)
• Auntie Miriam’s Potato Kugel – Crispy Goodness (jitterycook.com)

I have collected a number of thoughts I have had on social media, blogging, social networking, blogger outreach & engagement, blogger activation, astroturfing, and other fun stuff I call Insights — 38 in all — that I just stumbled upon and I thought it would be lovely to share:

1. Activating Bloggers
2. Advice on Starting and Growing an SNS
3. Always Bring Something to the Party
4. Blog Community Outreach
5. Blog Messaging and Counter-Messaging
6. Blogger Outreach
7. Blogger Relations
8. Brand Ambassadorship Requires Authenticity
9. Campaigns Must Evolve with the Internet
10. Corporate Blogging and the Corporate Blog
11. Domain Name Registration Strategy
12. Don’t Be Seduced by the Lure of Astroturfing
13. Gift and Asset Distribution
14. Influence the Influencers
15. Influencer Identification
16. Initial Online Audit
17. Markets are Conversation
18. Message Creation
19. Online Advocacy
20. Online Communities are Not Virtual
21. Online Community Outreach
22. Online Outreach and Online Engagement
23. Online Universe Creation
24. Ping Servers and Pinging
25. Publicity and Corporate Blogs
26. Reciprocal Linking
27. Search Engine Brand Protection
28. Social Bookmarking Strategy
29. Social Network Profiles are Not Fancy Personal Home Pages
30. Social Network Services Encourage Competition
31. Social Network Services Should be Facilitated not Controlled
32. Talk Like the Locals
33. The Blogroll
34. The College as Model for Social Networks
35. The Internet is Vastly Hugely Mind-Boggingly Big
36. Tracking Online Conversation
37. When in Rome Do As the Romans Do
38. Wikipedia and Wiki Promotional Strategy

I just received this moving tribute from Jerry White of Survivor Corps to what the election of Barack Obama means — the end of the American Civil War — and a bold move towards “breaking through historic barriers of discrimination and promoting true inclusion, participation and equality around the world.”

A Hopeful Look Forward By Jerry White

Here at Survivor Corps we often talk about dates–before-and-after moments that change our lives forever.  No matter if you are a Democrat or Republican, I think we can all agree the life of our nation is changed by the historic election of Barack Hussein Obama as the 44th President of the United States of America.

I read Thomas Friedman’s article “Finishing Our Work” this morning in The New York Times, he writes, “And so it came to pass that on Nov. 4, 2008, shortly after 11pm Eastern time, the American Civil War ended…that is why we awake this morning to a different country. The struggle for equal rights is far from over, but we start afresh now from a whole new baseline.”  Friedman’s words struck a chord that harmonizes with our perspective at Survivor Corps as a global network helping people recover from war.  It takes decades.

This election rings true to the founding principles of Survivor Corps, breaking barriers and promoting inclusion, participation and equality.  Whether we are drafting legislation to protect the rights of 650 million people with disabilities or bringing survivors together to rebuild communities destroyed by war, landmines and hatred, we are creating the hope and change in the world that we all wish to see.  This morning the Survivor Corps staff took a moment to reflect on this historic day; and we discussed how this election would impact our daily work with survivors in the United States and abroad.

US Army Captain (Retired) Scott Quilty pointed out Senator Obama’s longstanding campaign pledge to bring home combat troops from Iraq within 16 months, and what that may mean for service members reintegrating into families, work, school and communities upon return.  ”At Survivor Corps we’re working with government, businesses and veteran service organizations to develop a strategy for homecoming and reintegration, and with this potential ‘reverse surge’ of returning service members, it seems that the urgency of that work just increased,” stated Quilty.

Tirza Leibowitz, an Israeli who serves as our Director of Rights Advocacy, spoke of the new expectations we need to set for the three major treaties we are working on: the ban of landmines and cluster bombs and the Convention on the Rights of Persons with Disabilities. “Now we will be able to advocate for the United States to sign onto these multilateral treaties, when before the political environment made that an impossible dream.”

Robert Mugisha, a Rwandan who works as our Africa Program Associate, spoke of his previous experience lobbying the President and Vice President Elect, Barack Obama and Joe Biden, on issues related to survivors in Darfur to Congo.  Mugisha added, “There is a strong possibility we will now have leaders in the White House who have pro-African foreign policies. This could really change how the United States interacts with the entire world.”

Yes, hope is rising in tandem with survivor expectations.  Survivor Corps is more dedicated than ever to breaking through historic barriers of discrimination and promoting true inclusion, participation and equality around the world.  We join you in this time of hope and survivorship as we create history, break cycles of violence and build a peaceful future for survivors worldwide.  

Visit Survivor Corps at http://www.survivorcorps.org

Chris Abraham is a Founding Partner, President, and Chief Operating Officer (COO) of Abraham Harrison, LLC, an international public relations firm specializing in online public relations and word-of-mouth/conversation marketing.

Mr. Abraham is an expert in online outreach, advocacy and marketing with over 15 years of online experience. His experience focuses on web strategy, including SEO strategy, technology strategy, and online marketing strategy.

Before moving to his current position, Mr. Abraham was a Senior Account Supervisor and a member of the Interactive Team at Edelman in Washington, DC, doing online public affairs. Before joining Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer and industry leader in online brand promotion and brand protection.

Mr. Abraham has spoken about blogging, social media, technology, and new media for both corporate clients as well as for BBC Worldwide, CNN International, Columbia University, American University, Podcamp Philly, Renaissance Weekend, the Writer’s Center, The Urban Institute, and others.

Learn more at Abraham Harrison LLC

If you have not been keeping on top of all of the great comments streaming in to the AH Poll entitled “If John McCain died or became incapacitated, would Sarah Palin be competent to be President?” you are really missing out! Some of them are the most insightful, thoughtful, and brilliant collection of thoughts representing the best and the worst of the right and the left! Roll up your sleeves and batten your hatches because you’re going to have one hell of a ride. Oh, also, these comments are in reverse-chronological order so the most recent are at the top. If you want to keep track of them live, please go visit them where they love and breathe. Read below for the most amazing Sarah Palin comment thread of the Internets!

And, here’s an embed of the poll, if I’ve piqued your interest by now:

Abraham & Harrison offers its clients comprehensive Online Conversation Marketing campaigns based on the core fundamentals of effective Marketing Communication techniques. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence and Search Engine Services to ensure that our clients’ message, the right message, is being portrayed in every corner of the digital space. Additionally, we offer our expertise in the areas of profiling, intelligence, forensics and crisis management. Although Abraham & Harrison offers its clients the ability to cherry pick the services that best suit their needs, we strongly suggest customized, tailored packages of services for most clients, as our experience has proven the power of an integrated, comprehensive approach.

Please see our website for further information: http://www.abrahamharrison.com/

Abraham Harrison LLC Services

Online Publicity and Blogger Relations

Not unlike traditional public relations, the Abraham & Harrison Online Publicity and Blogger Relations strategy not only identifies the right people for you to be talking to, but also connects these people with your brand and your message. In targeting the true online opinion leaders, we are able to not only hone in on the demographic communities that matter most to your brand, but also promote your products and services in a favorable light. Online Public Relations is an ideal brand awareness and brand promotion solution for small to mid-sized businesses looking to increase their visibility online. In leveraging the constant flow of online chatter, the Abraham & Harrison team creates and fosters relationships based on like-mindedness, or the opinion leader’s likelihood to be receptive to your brand and messaging. It is the relationship building aspect of this program that makes Online Publicity an optimal solution for prospective clients that have the infrastructure to support and maintain relationships with interested parties.

Examples of typical Online Publicity campaigns include: Event Publicity, New Product Launches, Crisis Communication, Brand Re-Information Campaigns, Overall Brand Awareness/Promotional Efforts.

Online Grassroots and New Media Marketing

Also referred to as Online Advocacy or Online Guerilla Marketing, Online Grassroots and New Media Marketing is an integrated approach to identifying and reaching your targeted demographic from the bottom up. These programs are a quick and effect means of spreading news and information to a targeted network of online influencers within the blogosphere, message boards, video communities, social bookmarking sites, listservs, etc. This strategy involves the development of key creative and general messaging by the client and allowing our team of Online Grassroots experts to run with it, determining the best way to roll that up into what the demographic audience would be most receptive to. As opposed to the much targeted approach of Online Publicity, Online Grassroots Marketing allows us to capitalize on the “long tail,” or the complex nature of online chatter in which dialogue about our client’s brands isn’t always localized within its primary, secondary or tertiary demographic targets.

Examples of typical Online Grassroots Marketing campaigns include: Social Network Marketing, Asset Distribution, Social Media Marketing, Viral Marketing.

Business Intelligence

Collectively, the Abraham & Harrison Management Team has over 5 decades of global branding and marketing communication strategy experience. It is with these years of experience that we have learned that for some clients, their bottom line is most affected by having real-time, accurate business intelligence information about market landscape, trends in their overall brand perception and valuable online opinion about their competitors. The deliverable on these initiatives is a comprehensive, detailed report, evaluating and analyzing trends within the mediasphere; blogosphere; user generated content outlets, message boards and forums. The Online Business Intelligence service also gives the prospective client to determine which demographic communities about which they are most interested in gaining information. These reports can be delivered as a one-time State of the Union analysis or as an ongoing trend analysis, depending on the client’s needs.

Search Engine Services

Brand of the world, large and small, know that visibility of favorable content within key search engines can make or break your marketing and public relations initiatives. In addition to offering tailored marketing communication and business intelligence solutions to our clients, Abraham & Harrison is also a full-service Search Engine Marketing agency. Programs falling within this department include: Traditional Search Engine Optimization (Promotion), Defensive Search Engine Optimization (Protection), Domain Name Protection and Domain Name Services.

Online Reputation Clean-Up and Defense

Despite providing Internet users with a wealth of accurate information, some brands have faced the hard reality of the adverse affects that negative online chatter and mis-information can have. Fortunately, the majority of these trends can be reversed, if treated early and in the right way. By providing clients in need of Online Reputation Clean-Up and Defense services, the Abraham & Harrison team harnesses the power of an integrated approach to attach negative opinions and misinformation from all sides. In combining our Search Engine Services (including Domain Name and Defensive SEO), Online Public Relations, Business Intelligence and our Online Grassroots and New Media Marketing Programs, the Abraham & Harrison team is able to deliver quick results. In the past, we have proven effective in minimizing the visibility of unfavorable content online, countering misinformation with real information and creating valuable allies among online opinion leaders on behalf of our clients.

About the Founding Partners

Mark Harrison, Founding Partner and CEO

Mr. Harrison’s unique history of professional experience blends technology, education, business, and international affairs. Trained as a diplomat, Mr. Harrison has worked with UNHCR, the IMF, and the World Bank Group. He has served as a political functionary, technologist, and journalist in the US, Europe, Thailand, Israel, Tanzania, and Guatemala.

He has served as CTO and Technical Counsel to a companies ranging from Fortune 500′s to start-ups, and has guided projects across the globe. He served as a technology adviser to Primedia, the US media conglomerate, Channel One, the world’s largest in-school education and television news network, and largest minority-owned TV network in the US. He has built systems and infrastructures for the afore-mentioned organizations as well as a number of other major corporations including Booz, Allen & Hamilton, and Bell Atlantic/Verizon. Mr. Harrison currently acts as CTO and marketing adviser to Techcelerator, the Silicon Valley venture development firm headed by tomandandy.com’s Tom Hajdu. He is also an associate of Joseph Jaffe’s New York based new media marketing company, crayon LLC.

Over the past 15 years, Mr. Harrison has taught at the secondary, university, and post-graduate levels in the US, Canada, Germany &Tanzania, and has developed curricula in business, academic methodology, languages, and technology. Mr. Harrison has lived and worked in Africa, Europe, the Middle East, Asia, and Latin America and speaks English, German, French, Swahili, and Spanish.

Chris Abraham, President and Founding Partner

Chris Abraham is an Internet analyst, web strategy consultant, and adviser to the industries leading firms, specializing in web2.0 technologies, including content syndication, online collaboration, blogging, and consumer generated media. Chris is a leading expert on corporate and PR blogging with a focus on citizen journalism, new marketing, and search engine optimization (SEO).

In addition to his roles as consultant and analyst, Mr. Abraham currently acts as Chief Marketing Officer and technology adviser to Techcelerator, the Silicon Valley venture development firm headed by tomandandy.com’s, Tom Hajdu. He is also an associate of Joseph Jaffe’s New York based new media marketing company, crayon LLC.

Mr. Abraham is one of the internet’s social media pioneers, having entered the scene in the early 1980′s in the days of BBS’s via dial-up over 200 Baud acoustic modems. Throughout the 1990′s, he was a core member of the ground-breaking, Washington, DC-based Meta Network (TMN), and its parent company, Caucus Systems where in 1999 what is today known as “Web 2.0″ and “Enterprise 2.0″ was defined in colleague Tom Mandel’s whitepaper “How Companies Think – Creating Collaborative Intelligence Online” and executed on a daily basis for companies, universities, and organizations via the seminal social media platform, Caucus Software. For more than a decade, Mr. Abraham laid the groundwork for today’s modern social media as an online facilitator with Caucus Systems clients serving such clients as IBM and the US Government, and teaching with the University of Kalamazoo in the Education for the Arts project – the world’s first accredited online high school course in creative writing.

Before moving to his current position, Mr. Abraham was a Senior Account Supervisor and a member of the Interactive Team at Edelman in Washington, DC, doing online public affairs. Before joining Edelman, Chris was Technology Strategist for New Media Strategies, a pioneer and industry leader in online brand promotion and brand protection. At NMS, Chris directed the technology strategy for the firm, including the development, deployment, and launch of client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts.

Prior to joining NMS, Chris was a Washington-based technologist for over a decade. As Managing Director for Berlin-based beehive North America, Chris focused on developing web applications and offering training for corporate clients such as Pfizer. As GNU/Linux SA and online facilitator for Caucus Systems, Chris hosted virtual online events and communities of practice for clients such as IBM and eForum 2000.

Chris Abraham maintains the PR and marketing blogs, Because the Medium is the Message and Marketing Conversation. The blogs were originally designed as a laboratories in which to explore the media, the mediasphere, the blogosphere, marketing, PR, and buzz marketing but has expanded to become a media filter, including technology, blogging, pop culture, memetics, news, and analysis; meaning just about anything. Chris recently spoke about the main stream media and citizen journalism on the BBC World Service radio program World Have Your Say during the We Media conference in London.

Mr. Abraham is an active member and attendee of former US Ambassador Phil Lader’s Renaissance Weekend conference where together with other industry leaders, US Senators and Congressmen, former US Presidents, renowned artists and writers, and other cultural, political, and business leaders he has spoken on topics ranging from new media to technology futurism to virtual company management. He is an experienced sailor with thousands of blue water miles to his credit, an impassioned rower with his own single shell housed on the Potomac River, an avid bicyclist, a trained and qualified dive master, and an accomplished photographer with over 20 years of professional experience and thousands of images with the world’s top stock photo agencies.

Abraham & Harrison Vision Statement

In the rapidly changing world of marketing and public relations, the lines between traditional strategies and new media strategies continue to shift as the line separating the two is constantly moving. What was once viewed as impossible, is now quickly transforming into more and more of a science, with the Internet emerging as a unique and remarkable platform for consumer and business communication. Faster now, more than ever, people around the world are able to communicate with rapid fire quickness. Formerly “untappable,” obscure word-of-mouth is now a medium that many brands are leveraging to disseminate information; promote their products and services; as well as protect their namesakes. In this day and age, we don’t need to remind you of the Internet’s effects (be it favorable or dismal) on many popular brands. It is this phenomenon that has made Online Conversation Marketing an ideal solution for a variety of notable brands, ranging from Internet start-ups to public interest groups to major consumer brands.

Abraham & Harrison is comprised of a trained team of media, marketing and public relations experts working together to drive positive online presence on behalf of our clients. Operating in a “virtual office,” the Abraham & Harrison team is spread across four continents, representing more than 10 time zones and almost a dozen languages. This dispersion has given us a notable competitive edge, allowing us to quickly and effectively employ comprehensive Online Conversation Marketing Campaigns within more than 50 countries. Despite its benefits, the “virtual office” does not provide for the ideal environment for rapid response communication, in a traditional sense. Though Abraham & Harrison has proven its ability to provide crisis communication and react to changes in campaign strategy and messaging, we do not operate in a newsroom and are unable to collectively stop on a dime and refocus in the same way that traditional PR houses are able.

Online Conversation Marketing grew out of the increasing importance of relationships as it relates to effective branding via the Internet. Despite the wealth of information and opinions “out there,” Abraham & Harrison understands that an elite few lead sweeping trends in Online Conversation tone, volume and reach. These Online Opinion Leaders or Influencers continue to break news and share opinions that reach hundreds of thousands, if not millions of consumers everyday. Thus, the overarching strategy of Online Conversation Marketing is influencing the influencers – much like securing online endorsements on behalf of our clients. Unlike the formalized world of traditional marketing and PR, an effective Online Conversation Marketing Program takes much longer to develop, as Abraham & Harrison is in the business of securing positive relationships with often busy Opinion Leaders. We have been able to complete campaigns on behalf our clients in as little as 6 weeks, however, the turn around for the majority of brands is generally several weeks, if not months, longer. The “public” that we relate to is not the mainstream media, whose relationships can often be bought and sold; the “public” that we do relate to are the online influencers, who oftentimes, are no more than regular Internet users with a well crafted, interested blog or website that has drawn in its own audience. Although Abraham & Harrison already has a sundry of these influencers in pocket, we often have to develop new relationships on behalf of our clients, given their diverse demographic targets and needs.

Abraham & Harrison leverages email to conduct the majority of relationship building with online influencers, however, we are not a direct or email marketing agency. Often times, the opinion leaders that we contact on behalf of our clients are being reached “blindly,” meaning that they have not opted into any particular program. In order to effectively carry out these campaigns and still remain CAN-SPAM compliant, we pick and choose our targets carefully, ensuring that we provide them with relevant messaging and “gifts” or promotions or information that would be of interest to them. At the end of the day, much like traditional PR, a poorly thought out Online Outreach campaign (the facet of Online Conversation Marketing most like traditional PR in which we build relationships with popular bloggers and influencers on behalf of our clients) can result in little to no positive outcome for the client. It is for this reason that the ramp up time on these programs typically runs anywhere from one to three weeks, as we prepare lists of appropriate, likeminded targets that will likely respond well to our clients’ brands as well as development of appropriate, effective “messaging.”

All things to considered, it is also worth highlighting that unlike other Online Marketing and Advertising agencies, Abraham & Harrison does not thoughtlessly disseminate links and off-topic messaging throughout the user generated corners of the Internet. We value relationships and act as persuaders, storytellers and attractors on behalf of our brands. In working individually with online influencers and Internet users as both a macro (Online Outreach) and micro (Online Engagement, Grassroots Marketing) level, Abraham & Harrison builds relationships and drives favorable, organic conversation in a compliant fashion. The Abraham & Harrison methods reflect the natural progress of organic word-of-mouth – starting small and progressively growing to reach a larger and larger audience. In respecting the online community, the Abraham & Harrison team stands firmly against online solicitation (SPAM) of any kind. Both in Online Outreach and Online Engagement, we are fully transparent, or “open kimono.” We have found these methods to be the most effective when working with the “online public.”

As common conceptions of marketing relate to Online Conversation Marketing, Abraham & Harrison does operate neatly into the bucket of branding, as our methods are a combination of Search Engine Optimization, Grassroots Marketing and Online Public Relations. Clients in the past have likened us to online brand ambassadors. Such being said, we do not fit any pay-per-performance or CPM model. Our metrics are based on conversation and relationships rather than conversions and impressions, much akin to tradition grassroots and brand ambassador strategies.

To conclude, Abraham & Harrison is pleased to offer its unique Online Conversation Marketing services to an array of brands and organizations. Our past clients have found the mix of SEO, Online PR and Grassroots Marketing to be exceptionally effective in achieving their overall marketing objectives. Millions of people are talking online everyday – are you listening?

Chris Abraham is a Founding Partner and the President of Abraham Harrison, LLC, an international consulting group with specialties in online word-of-mouth/conversation marketing and online business & technology strategy advising. Abraham Harrison, LLC is based out of Washington, DC and Berlin and serves clients across the globe with associates spanning ten time zones. Via LinkedIn

Chris Abraham’s Specialties:

online business intelligence, corporate and pr blogging, online brand intelligence, online brand promotion and protection, online buzz and relationship marketing, online education, online messaging, online social networks, online technology strategy, rss syndication strategy, search engine optimization strategy, virtual community building

Chris Abraham’s Experience

• President and COO

  Abraham Harrison LLC

  (Privately Held; 11-50 employees; Online Media industry)

  January 2007 — Present (1 year 6 months)

  Abraham Harrison, LLC, is an international consulting group with specialties in online word-of-mouth/conversation marketing and online business & technology strategy advising. Abraham Harrison, LLC is based out of Washington, DC and Berlin and serves clients across the globe with associates spanning ten time zones.

• Blogging Instructor

  The Writer’s Center

  (Privately Held; 1-10 employees; Professional Training & Coaching industry)

  February 2006 — June 2007 (1 year 5 months)

  •Instructional courses on blogging, from introduction to advanced techniques
  •Marketing, promotional, and SEO strategies for writers and business people
  •www.appliedblogging.org developed to support blogging students

• Sales Representative

  Visible Technologies

  (Privately Held; 11-50 employees; Information Technology and Services industry)

  January 2007 — June 2007 (6 months)

  Sales representative for Visible Technologies’ TruView and TruCast software solutions. TruView is the most effective service for individuals and companies to manage their reputations via what appears in the top search engines. TruView is the first corporate solution that helps organizations manage and protect their brand in the Blogosphere and other “consumer-generated media” communities.

• Associate

  crayon LLC

  (Privately Held; 11-50 employees; Online Media industry)

  January 2007 — June 2007 (6 months)

  crayon will help marketers, advertisers and public relations professionals better understand the tremendous changes, challenges and opportunities in today’s dynamic and complex world of fragmented attention, increasing consumer control and hardening attitudes towards marketing communication.

• Consultant

  Comteg

  (Privately Held; 11-50 employees; Management Consulting industry)

  December 2006 — May 2007 (6 months)

  COMTEG.COM is a consultancy focused on Online Advertising, Media Measurement and Publishing. Our consulting services are Strategy Formulation, Market Entry and Industry Political Initiatives. We operate globally with offices in Europe, The Middle East & Asia.

• Blogger

  Self-employed

  (Self-Employed; Myself Only; Publishing industry)

  January 1999 — March 2007 (8 years 3 months)

  Blogging strategist with a focus on PR blogs, corporate blogs, publicity blogs, grassroots blogs, SEO blogs, brand blogs, and media blogs. Current personal blog is Chris Abraham – Because the Medium is the Message (http://www.chrisabraham.com). Experienced blogging trainer and guest-blogger.

• Senior RSS Consultant

  Hinchcliffe & Company

  (Privately Held; 11-50 employees; Online Media industry)

  January 2007 — February 2007 (2 months)

  Senior RSS Consultant at T. Rowe Price on behalf of Hinchcliffe & Company. Research, design, develop, and deploy T. Rowe Price’s client and prospect RSS syndication strategy.

• Consultant

  Abraham PR

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  October 2006 — January 2007 (4 months)

  Chris Abraham is a web strategist, focusing on search engine optimization (SEO), search engine markeing (SEM), online buzz marketing, online advocacy, blogger relations (BR), blogger outreach, and word-of-mouth marketing. Chris consults clients on new media public relations solutions, delivering strategy documents that include an analysis and audit of the current web strategy, recommendations, and next steps. Consulting, training, and client services are available and tailored to client needs, according to the next steps and client need.

• Consultant

  BoldMouth

  (Privately Held; 1-10 employees; Marketing and Advertising industry)

  August 2006 — September 2006 (2 months)

  •Blog strategy and planning for high-traffic, high-profile blog relaunch
  •Customized Moveable Type installation on CentOS dedicated server
  •Transition from TypePad to newest Movable Type 3.31 install
  •Monetization of blog, including BlogAds and Google AdSense placement
  •Search Engine Optimization (SEO) of blog

• Senior Account Supervisor

  Edelman

  (Privately Held; 1001-5000 employees; Public Relations and Communications industry)

  May 2006 — August 2006 (4 months)

  •Direct client contact for Wal-Mart’s innovative blog outreach campaign, including prospecting and messaging
  •Spearheaded Working Families for Wal-Mart blog, newsletter, and activation list
  •Developed online word of mouth outreach for Taylor Hicks webcast from Wal-Mart shareholder’s meeting
  •Co-produced “Exposing the Paid Critics” website for Working Families for Wal-Mart
  •Co-produced successful online advocacy proposals to GE, Nissan, Shell, the American Petroleum Institute, and Wal-Mart Realty
  •Designed and developed opt-in membership Email and messaging campaigns

• Technology Strategist

  New Media Strategies, Inc.

  (Privately Held; 51-200 employees; Public Relations and Communications industry)

  September 2003 — May 2006 (2 years 9 months)

  •Developed online word-of-mouth marketing strategy and tactics used on Usenet, message boards, social networks, and blogs
  •Developed online advocacy and outreach campaigns for clients’ products, services, and message
  •Produced internal and client protective and promotional SEO campaigns and search strategy to highlight positive online conversation and supress negative conversation on popular search engines
  •Developed in-house expertise on blogging, new media, podcasting, technology, citizen journalism, and CGM, including training, teaching, and the development of blogging and online marketing strategy
  •Developed, deployed, and launched client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts
  •Managed online advertising campaigns using Yahoo and Google contextual ads

• Guest Lecturer

  Columbia University

  (Educational Institution; 201-500 employees; Public Relations and Communications industry)

  October 2005 — October 2005 (1 month)

  Lectured on the topic of blogging and viral marketing strategies for the Executive Masters in Public Affairs Program, for Advanced Management concentrators, at the School of International and Public Affairs (SIPA) at Columbia University.

• Photographer

  Corbis

  (Privately Held; 201-500 employees; Photography industry)

  August 1990 — 2004 (14 years)

  Contracted stock photographer.

• Director of Sales

  eResources, LLC

  (Privately Held; 1-10 employees; Computer Networking industry)

  September 2002 — September 2003 (1 year 1 month)

  •Managed sales force and new business for the ITonDemand™ and the eResources Content Management System products

• Senior Web Developer

  National Legal Aid & Defender Association

  (Non-Profit; 11-50 employees; Alternative Dispute Resolution industry)

  February 2002 — September 2002 (8 months)

  •Developed Web applications and content management system (CMS) developer using Zope, Python, and MySQL

• Managing Director

  beehive North America

  (Privately Held; 11-50 employees; Internet industry)

  July 2000 — February 2002 (1 year 8 months)

  •President, co-owner, and co-founder of beehive North America, the North American office of Berlin-based beehive elektronische medien GmbH
  •Sold and marketed software Zope application development training and services
  •Clients included College of Exploration, The Nature Conservancy, and Space Telescope Science, and Pfizer Global Research and Development (PGRD)

• Online Community Builder and Linux System Administrator

  Caucus Systems, Inc.

  (Privately Held; 11-50 employees; Internet industry)

  July 1999 — June 2000 (1 year)

  Linux/Unix system administrator and online community and event facilitator for Internet company focused on developing enterprise-level virtual online events and conferences.

• Senior Information Engineer

  US Department of Treasury Chief Information Office (CIO)

  (Government Agency; 51-200 employees; Executive Office industry)

  July 1997 — July 1999 (2 years 1 month)

  Senior application and web developer for the Office of the CIO for the Department of the Treasury. HTML, scripting, programming, graphic design, management, development, and deployment of the CIO intranet and public website.

• Online Creative Writing Instructor

  Online Creative Writing Course, EFA/Kalamazoo, MI, Public Schools

  (Government Agency; 51-200 employees; Primary/Secondary Education industry)

  August 1996 — May 1997 (10 months)

  Co-teacher of the first fully accredited virtual online highschool creative writing course. Education for the Arts (EFA) was an magnet program for highschool kids in Kalamazoo, MI. The program supplied laptops and dial-up access to the students. Course did include face-to-face four times a year as well as several field trips to conferences.

• Software Engineer

  Proxicom

  (Public Company; 51-200 employees; Internet industry)

  May 1996 — August 1996 (4 months)

  Web developer for the seminal web application and development company formerly called Proxima, now Proxicom. Amongst other projects, worked on Owens Corner and Garfield official websites.

• Technical Customer Support

  Picture Network International

  (Privately Held; 11-50 employees; Publishing industry)

  June 1993 — December 1995 (2 years 7 months)

  Industry’s first online stock photo agency with dedicated dial-up ISP-based client called “Seymour.” PNI was an online stock photography service with more than 30 stock houses supplying images. It had more than 250,000 images in its library.

• Vice President

  Pacific Rim Productions, Ltd.

  (Privately Held; 1-10 employees; Photography industry)

  October 1994 — November 1995 (1 year 2 months)

  Vice President of multimedia production company. Primary role as producer, photographer and script writer. Clients included General Motors and Hawaii Visitors Bureau.

• Photographer

  Abraham & Dunn

  (Privately Held; 1-10 employees; Photography industry)

  May 1983 — July 1988 (5 years 3 months)

  Family-owned photography company. Have been shooting corporate and travel photograhy since I was 13-years-old.

Chris Abraham’s Education

• George Washington University

  BA, American Literature, August 1988 — May 1993

  Activities and Societies:

  Phi Kappa Psi, Crew Team

• University of East Anglia

  American Studies September 1990 — June 1991

  Activities and Societies:

  Crew Team

Additional Information

Chris Abraham’s Websites:

• My Blog
• My RSS feed
• My Company

Chris Abraham’s Interests:

RSS, blogging, Blogosphere, emergent systems, emerging technology, futurism, buzz marketing, blog, blogs, content management, rowing, sculling, biking, running, blogging, nlp, writing, reading, lecturing, driving, new technology, emergent systems, emergent technology, new media, Internet, viral markeing, memetics, systems theory, emergence, politics, popular culture, culture, trends, programming, news

Chris Abraham’s Groups:

Renaissance Weekend, Viral and Buzz Marketing Association, VBMA, Howard Rheingold Associate, HHWinc, Haft, Harrison & Wolfson, Inc., Urban Institute Communications Advisory Board, DC Zope Python User Group, zpug, da Vinci Group

Chris Abraham’s Honors:

Most Likely to be Famous, Saint Louis School, Honolulu, HI, 1988

Basis and origin

The idea for a North American currency union was first proposed in 1999 by Canadian economist Herbert G. Grubel. A senior fellow of the conservative Fraser Institute think-tank, he published a book entitled The Case for the Amero in September 1999, the year that the euro became a virtual currency. Another Canadian think-tank, the C.D. Howe Institute, advocates the creation of a shared currency between Canada and the United States.

After the report came out, centre-left nationalist groups in Canada expressed their opposition to any currency union because they view it as an attempt by American businesses to gain access to Canada’s extensive natural resources while dismantling the nation’s social services. The 100,000 member strong Council of Canadians, a progressive advocacy group, has declared one of its central issues to be the threat of “deep integration”.

The idea envisioned is a currency union of the US dollar, Canadian dollar, and the peso, or the dollarization of Canada and Mexico.

Support

Canada

One argument is that it would save up to $3 billion in currency transactions. The same authors also stated that Canada’s GDP could rise by up to 33 percent in a 2-year period given the adoption of a single currency.

The idea of a common currency has historically received more support in Quebec than in the rest of Canada; in a 2001 poll over 50 percent of respondents favoured the idea.

Mexico

The possibility of a monetary merger has also been discussed in Mexico as a natural step to take after the NAFTA. Former Mexican president Vicente Fox echoed that view and expressed his hope for a greater integration of Canada, Mexico and the United States, including an eventual monetary union, while on a 2007 promotional tour for his book “Revolution of Hope.”

Support in other regions

Lower levels of currency cooperation have been practiced in the Americas before. A number of nations, such as Argentina, Brazil, and Canada, have at times tied their currency to the U.S. dollar. Quite a few, such as Aruba, Barbados, and Cuba, still do.

The U.S. dollar is officially accepted alongside local currencies in El Salvador (since 2001) and Panama (since independence in 1903), although in practice these countries are fully dollarized. In 2000, Ecuador officially adopted the U.S. dollar as its sole currency.

Unofficially, the U.S. dollar is treated as a de facto secondary currency in much of Central America and the Caribbean.

Criticisms and problems

Opposition to a North American currency union exists high up in the governments on both sides of the Canada–United States border. Herbert Grubel, the first proponent of the amero, admits that American officials show no interest in the topic. He concedes that “there wouldn’t be very much benefit for the United States” in an amero. Likewise, the Canadian Department of Finance strongly opposes the creation of a common currency with the United States, citing the loss of economic sovereignty. In briefing documents to Minister of Finance Jim Flaherty, finance officials concluded:

“A North American common currency would undoubtedly mean for Canada the adoption of the U.S. dollar and U.S. monetary policy. Canada would have to give up its control of domestic inflation and interest rates.”

Trade-offs

From the point of view of the Canadian and Mexican governments, a major obstacle to the creation of a unified currency is the sheer dominance of the United States in any such union. Unlike any country in the EU, the USA has a larger economy than the rest of its respective continent/union combined.

A University of California, Santa Barbara paper puts forward the idea that the United States simply has too many advantages from the status quo to move toward a single currency. The United States dollar already acts as a global currency, meaning any transition to a ‘new’ currency would risk compromising this position and could cause a shift toward the euro or yen. The U.S. dollar is currently being used in over half of all the world’s exports, double the total United States foreign trade. The adoption of the amero could threaten the seignorage that America currently gains from its American dollar. While seignorage would still be gained from the amero, this would be shared among the Bank of Canada, the Federal Reserve, and possibly the Banco de México. Therefore, even if the amero were used just as much as the U.S. dollar, the advantages would be shared among two or more countries, and not exclusively earned by the United States.

Differing economic policies & situations

Several problems could arise in regards to macroeconomic management. By submitting to a common currency, the countries would lose considerable autonomy in the management of the currency itself, including the setting of interest rates. Amongst the three potential participants, there is considerable difference in policy which would have to be reconciled.

Debt is a factor affecting currency prices. As of 2008, the debt of the United States continues to increase, while the debt of the Canadian federal government is being reduced. This is a clear advantage for Canadians, and it would not be reflected if the currencies were to merge. The importance of commodities also factors into this equation.

One possible problem with a North American currency union is the differing economic situations between each country, while the Eurozone is broadly similar being service-based economies based on high public spending (compared to the United States), high taxes and wealth being created by the sale of goods and services. North America on the other hand has three distinct economies, one based mainly on agriculture and manufacturing, with a demand for free trade (Mexico), one based on services such as retail, with low taxes and low public spending (United States), and an another based on services with higher taxes and higher public spending, with a large sector in primary goods such as oil, mining and lumber (Canada).

Political mandate

Lou Dobbs, a reporter and commentator for CNN, has posited that the formation of a “North American Union” is being approached without the knowledge and consent of the majority of the people who would be affected by this.

Conservative Caucus Chairman Howard Phillips, WND columnist and author Jerome Corsi, activist Phyllis Schlafly, among others, have formed a coalition against the amero. On January 22, 2007, Republican Representatives Virgil Goode of Virginia, Tom Tancredo of Colorado, Walter Jones of North Carolina, and Ron Paul of Texas were among the 43 federal lawmakers who introduced H. CON. RES. 40, a resolution that expressed:

“The sense of Congress that the United States should not engage in the construction of a North American Free Trade Agreement (NAFTA) Superhighway System or enter into a North American Union (NAU) with Mexico or Canada.”

Constitutionality

Some assert that having a single North American currency would be unconstitutional under the current U.S. constitution under Article 1, Section 8; which states that the United States Congress has the right to: “coin money, regulate the value thereof, and of foreign coin, and fix the standard of weights and measures;”

This concern rests on the contention that the Federal Reserve, created in 1913, is unconstitutionally issuing and regulating American currency as it is a quasi-government entity and not part of the legislative branch of the United States government. While physical U.S. dollars are issued by the Department of the Treasury (in paper form by the Bureau of Engraving and Printing, in coin form by the U.S. Mint), most dollars in existence are not in physical form, and the value of the dollar is largely controlled by the actions of the Federal Reserve in lending and purchasing government securities.^{[citation needed]}

In the arts and literature

• Infinite Jest by David Foster Wallace takes place in the near future with a common North American Currency, and a strong US-led North American confederation.
• North American Union and Amero was also mentioned in Zeitgeist, The Movie, as a stepping stone toward a world government
• Montezuma Strip and The Mocking Program, both by Alan Dean Foster, take place along the U.S.-Mexican border in a North American Union. The police are called Federales.

Rumors of “amero coins”

In August 2007, rumors and conspiracy theories began circulating across the Internet regarding alleged United States Treasury issued “amero” coins.

The inspiration behind these rumors may have the posting of images of medallions created by coin designer Daniel Carr. Carr, who designed the New York and Rhode Island 2001 statehood quarters, sells medals and tokens of his own design on his commercial website, “Designs Computed” (also known as “DC Coin”). Among his designs are a series of silver and copper fantasy issues of “amero coins” ranging in denomination from one to one thousand. The coins have the legend “Union of North America” on the back with his company’s logo, a stylized “DC”, in small type. Concerning his “amero” designs, he mentions on his website:

Unauthorized postings of images taken from his website have been reposted widely across the Internet, often being used as supposed “proof” of the amero coinage. Notably, Internet radio talk show host Hal Turner ran a full article on the “amero coin”, claiming to have arranged for a United States Government minted “amero” to be smuggled out of the Treasury Department by an employee of that organization.

Following Turner’s assertions of federal minting of ameros, a web site marketing the curio coins released a statement debunking Turner’s claims of a government cover up regarding Daniel Carr’s amero products. The debunking website Snopes also ran a further debunking of Turner’s claims, stating:

“Neither the U.S. Mint nor the U.S. Treasury has a hand in creating these ‘ameros’. These coins are merely collectibles offered to the buying public by a private company in the business of manufacturing such curiosities.”

See also

• Monetary union
• North American Union
• Security and Prosperity Partnership of North America
• United States dollar
• Canadian dollar
• Mexican peso
• World Currency Unit
• Zeitgeist, the Movie
• Eco (currency)
• Euro
• East Caribbean dollar
• Khaleeji
• Afro (currency)
• List of trade blocs

I just posted my latest-and-greatest resume onto Craig’s List: San Francisco, Washington, DC, Seattle, and New York City

Social Media, New Media, Web2.0 Strategy, and New Marketing Expert

Interested in remote projects and contracts. Also interested in Washington-area on-site consulting and contract opportunities

MISSION
My passion is to use my experience and expertise in online community outreach and advocacy to promote and protect client online brands using my years of blogging, SEO, PR, marketing, and CGM professional experience.

PROFILE
I am an expert in online outreach, advocacy and marketing with over 10 years of online experience. My experience focuses on web strategy, including SEO strategy, technology strategy, and online marketing strategy. My skills include:

- Blogger: online outreach, advocacy, conversation, and messaging, blogger relations
- Technologist: expertise in community technologies, blogs, wikis, message boards
- Salesman: entrepreneurial nature with a very strong business network and web of personal relationships
- Marketer: Over three years of online buzz marketing, online buzz marketing, and online word-of-mouth marketing
- Producer: experience in designing and developing hardware and software solutions
- Strategist: design, develop, and implement web strategies and marketing plans to reach online consumers
- Promoter: online brand promotion, virals, organic SEO (search engine optimization), and paid advertising (SEM)
- Protector: online brand protection, defensive SEO, online crisis response, and online brand management
- Teacher: Blogging instructor, guest lecturer, and online teacher since 1996

CLIENTS

- Technology Strategy reports commissioned for Deutsche Telekom
- Web Strategy document commissioned by Diversion Media for Travelistic launch
- Web Strategy document commissioned by Friendster
- Word of Mouth campaign commissioned by HostNuke for EggDisk file storage service
- Online buzz marketing proposal commissioned by Red Bricks Media for their client’s use
- Client contact for Wal-Mart’s innovative blog outreach campaign, including prospecting and messaging (Edelman)
- Co-produced successful online advocacy proposals to GE, Nissan, Shell, the American Petroleum Institute (API), and Wal-Mart Realty (Edelman)
- Developed, deployed, and launched client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts, including Club TomTom, New Media Sense, Extreme Mortman, and others. (NMS)
- Client service work included Sci-Fi Channel (Mad Mad House, Tripping the Rift, Battlestar Galactica), Buena Vista (Hitchhiker’s Guide to the Galaxy), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA (UXO, Sim-City Online), RCA (American Idol CD), and NBC (Revelations), etc. (NMS)

PROFESSIONAL EXPERIENCE

Founding Partner, Abraham Harrison LLC — 10/2006-Present
- On-site training, briefing, and client pitching as online buzz marketing and SEO expert
- Search Engine Optimization (SEO) expert, focusing on both brand promotion and protection in search
- Online Buzz Marketing, Online Word-of-Mouth Marketing, and Online Viral Marketing expert
- Consulting and guiding PR and Marketing firms in their creation of Online Marketing practices
- Technology Strategy reports commissioned by COMTEG for Deutsche Telekom and T-Online
- Work and expertise partnership collaboration between crayon LLC and Abraham Harrison LLC
- Online buzz marketing proposal commissioned by Red Bricks Media for their client use
- Designed and developed opt-in membership Email and messaging campaigns
- Developed online word-of-mouth marketing strategy and tactics used on Usenet, message boards, social networks, and blogs
- Developed online advocacy and outreach campaigns for clients’ products, services, and message
- Produced internal and client protective and promotional SEO campaigns and search strategy to highlight positive online conversation and suppress negative conversation on popular search engines
- Developed in-house expertise on blogging, new media, podcasting, technology, citizen journalism, and CGM, including training, teaching, and the development of blogging and online marketing strategy
- Managed online advertising campaigns using Yahoo and Google contextual ads
- Fully-monetized network of blogs and affiliate web sites
- Affiliate keyword marketing and contextual advertising
- Search engine optimization (SEO) and online promotion
- Administration of multiple WordPress, Moveable Type, and Drupal blogs on dedicated server
- Blog strategy and planning for high-traffic, high-profile blog relaunch
- Customized Moveable Type installation on CentOS dedicated server
- Transition from TypePad to newest Movable Type 3.34 install
- Monetization of blogs, including BlogAds and Google AdSense placement
- Search Engine Optimization (SEO) of blogs
- Manage Google Apps Premier hosting of Email for Abraham Harrison LLC
- Manage CentOS dedicated server hosting Drupal, WordPress, and Movable Type installations

Sales Representative, Visible Technologies — 1/2007-Present
- Sell and promote TruCast and TruView SEO and online advocacy ASP solutions online and in Washington, DC

Associate, crayon LLC — 3/2007-Present
- Work and expertise partnership collaboration between crayon LLC and Abraham Harrison LLC
- Audited all crayon LLC sites and blogs for SEO, UI, architecture, branding, and marketing strategy

Senior RSS Consultant, Hinchcliffe & Company — 1/2007-Present
- On-site syndication strategist for T. Rowe Price Information Technology (TRPIT)
- Research and development towards deploying a public, consumer-focused RSS product
- Solution included a customized ATOM 1.0 feed supplying daily mutual fund pricing
- Solution included a Google Gadget and a Live.com Microsoft Gadget alternative
- Solution included subscription strategies for Bloglines, Google Personalized Home Page, etc.

Director of Social Media, COMTEG.COM — 12/2006-Present
- Web2.0 strategy analyst for major European telecom company
- Produced case studies on Web2.0, Revver, digg, Google Reader, Google, YouTube, Helio, VOX, Dodgeball, Second Life
- Produced case studies on prediction markets: Inkling Markets, PROTRADE, Blogshares, Washington Stock Exchange (WSX), The simExchange, newsfutures, RealityMarkets, Consensus Point (Foresight Server, Foresight on Demand), NewsFuture (Prediction Trader)
- Produced case studies on online personal and public calendars: Google Calendar, Yahoo! Calendar, AOL Calendar, Apple iCal, Microsoft Live, Upcoming, Eventful,
- Produced case studies on blog and feed search engines: Ask.com, Technorati, Google Blogsearch
- Produced case studies on social networking sites: VOX, YouTube, digg
- Produced detailed studies and corporate recommendations on Web2.0 (web 2.0), RSS, widgetization (widgets, Google Gadgets, desktop gadgets), long tail strategy
- Produced case studies on online address books and online contacts and networks: Plaxo
- Direct engagement and recommendations for web2.0 strategy

Consultant, Travelistic.com, Diversion Media — 8/2006-10/2006
- Web strategy document commissioned by Nicolas Butterworth
- Word-of-Mouth and buzz marketing strategy document and hiring recommendations
- Search engine optimization (SEO) strategy document

Independent Web Strategies Consultant — 8/2006-Present
- On-site training, briefing, and client pitching as online buzz marketing and SEO expert
- Search Engine Optimization (SEO) expert, focusing on both brand promotion and protection in search
- Online Buzz Marketing, Online Word-of-Mouth Marketing, and Online Viral Marketing expert
- Consulting and guiding PR and Marketing firms in their creation of Online Marketing practices
- Web Strategy document commissioned by Nicholas Butterworth and Diversion Media for Travelistic.com launch
- Web Strategy document commissioned by Friendster
- Word of Mouth campaign commissioned by HostNuke for EggDisk file storage service
- Online buzz marketing proposal commissioned by Red Bricks Media for their client use

Senior Account Supervisor, Online Advocacy, Edelman — 5/2006-8/2006
- Client contact for Wal-Mart’s innovative blog outreach campaign, including prospecting and messaging
- Spearheaded Working Families for Wal-Mart blog, newsletter, and activation list
- Developed online word of mouth outreach for Taylor Hicks webcast from Wal-Mart shareholder’s meeting
- Co-produced Exposing the Paid Critics blog for Working Families for Wal-Mart
- Co-produced successful online advocacy proposals to GE, Nissan, Shell, the American Petroleum Institute (API), and Wal-Mart Realty
- Designed and developed opt-in membership Email and messaging campaigns

Technology Strategist, New Media Strategies, Inc. — 9/2003-5/2006
- Developed online word-of-mouth marketing strategy and tactics used on Usenet, message boards, social networks, and blogs
- Developed online advocacy and outreach campaigns for clients’ products, services, and message
- Produced internal and client protective and promotional SEO campaigns and search strategy to highlight positive online conversation and suppress negative conversation on popular search engines
- Developed in-house expertise on blogging, new media, podcasting, technology, citizen journalism, and CGM, including training, teaching, and the development of blogging and online marketing strategy
- Developed, deployed, and launched client and internal corporate blogs, marketing blogs, vertical industry blogs, PR blogs, promotional blogs, public affairs blogs, social networks, and podcasts, including Club TomTom, New Media Sense, Extreme Mortman, and others.
- Managed online advertising campaigns using Yahoo and Google contextual ads
- Client service work included Sci-Fi Channel (Mad Mad House, Tripping the Rift, Battlestar Galactica), Buena Vista (Hitchhiker’s Guide to the Galaxy), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA (UXO, Sim-City Online), RCA (American Idol CD), and NBC (Revelations), etc . . .

Consultant, Blog Production and Strategy, BoldMouth — 8/2006-Present
- Blog strategy and planning for high-traffic, high-profile blog relaunch
- Customized Moveable Type installation on CentOS dedicated server
- Transition from TypePad to newest Movable Type 3.31 install
- Monetization of blog, including BlogAds and Google AdSense placement
- Search Engine Optimization (SEO) of blog

Director of Sales, eResources, LLC — 9/2002-9/2003
- Managed sales force and new business for the ITonDemand and the eResources Content Management System products

Senior Web Developer, National Legal Aid & Defender Association — 2/2002 – 9/2002
- Developed Web applications and content management system (CMS) developer using Zope, Python, and MySQL

Managing Director, beehive North America — 7/2000-2/2002
- President, co-owner, and co-founder of beehive North America, the North American office of Berlin-based beehive elektronische medien GmbH
- Sold and marketed software Zope application development training and services
- Clients included College of Exploration, The Nature Conservancy, and Space Telescope Science, and Pfizer Global Research and Development (PGRD)

Online Community Builder, Caucus Systems, Inc. — 7/1999-6/2000
- Online community, online conference, and online event facilitator and host
- Linux/Unix system administrator (LAMP SA)

Senior Information Engineer, FCBS — 12/1997-7/1999
- On-site consultant for US Department of Treasury Chief Information Office (CIO)
- Core duties included HTML, scripting (Perl, SSI), programming, graphic design, management, development, and deployment of the CIO Intranet and public website

Teacher, Education for the Arts (EFA), KRESA — 8/1996-6/1998
- High school teacher of the first fully accredited virtual online high school creative writing course for Kalamazoo, MI, Public Schools arts magnet program

Software Engineer, Proxicom, Inc. (Proxima in 1996) — 1/1996-8/1996
- Internet web application developer for the seminal web application company

Technical and Customer Support, Picture Network International (PNI) — 7/1993-8/1995
- Help desk for Industry’s second dial-up online stock photo agency
- Start-up funded and supported by SRA and Tribune Media Company

PROFESSIONAL AFFILIATIONS
Guest Lecturer on History Blogging, History in the Digital Age, American University — 1/31/2007

Guest Speaker, “What is RSS? And How can it change my life?,” AOL University, AOL — 2/8/2007

Blogging Instructor, The Writer’s Center — 2/2006-Present

Blogger, Because the Medium is the Message — 1999-Present

Stock Photographer, Pacific Stock — 1990-Present

Stock Photographer, Corbis — 1990-2004

Guest Lecturer on Public Affairs Blogging, SIPA, Columbia University — 10/15/1005

Emergent Technologies Advisor, Communications Advisory Board, Urban Institute.

Participant Member, Moderator and Speaker, Renaissance Weekends, Renaissance Institute

Partner of Counsel, Haft, Harrison & Wolfson, Inc.

Associate, Howard Rheingold Associates

Founder and Organizer, DC Zope Python User Group (ZPUG)

EDUCATION AND TRAINING
The George Washington University, Washington, DC
- BA, American Literature, Minor Creative Writing, 1993

University of Hawaii, Manoa Campus, Honolulu, HI
- Intensive course work, French, 1992

University of East Anglia, Norwich, UK
- Junior year abroad, English and American Studies (EAS), 1990-1991

I received an email from Justin Kirby asking me to comment on the ten predictions that he made about the future of connected marketing back in 2005. First, amazing predictions; secondly, I think I wrote a book of my own. Justin’s predictions and my comments for your consideration below…

10 predictions for the future of connected marketing (2005):

1. Connected marketing will become more strategic, with the focus shifting from promotion (creating remarkable campaigns) to innovation (creating remarkable products).

Justin, you’re still so far ahead of the market. Although the early-adopters are for sure becoming more strategic, I would say that lots of people still have yet to engage the blogosphere in ways that are any more innovative than simple Internet advertising. The problem is in the metrics. Clients don’t generally understand that WOM and buzz marketing is a) marketing and not advertising and b) in many ways, a little bit of intelligence and PR as well. So, don’t forget that the market still isn’t there yet. The true power of online brand promotion, messaging, seeing, follow-up, and blogger engagement still is very poorly understood.

2. ROI metrics will be mandatory for viral, buzz and word of mouth campaigns. ‘Advocacy rates’ and ‘sales uplift’ will become important parts of ROI metrics, displacing traditional measures such as campaign reach.

Yes! Like I just said before… I would say that lots of people still have yet to engage the blogosphere in ways that are any more innovative than simple Internet advertising. The problem is in the metrics. Clients don’t generally understand that WOM and buzz marketing is a) marketing and not advertising and b) in many ways, a little bit of intelligence and PR as well. So, don’t forget that the market still isn’t there yet. The true power of online brand promotion, messaging, seeing, follow-up, and blogger engagement still is very poorly understood.

And so expectations are still based on advertising. Advertising is almost completely ephemeral. Lots of hits and traffic when the campaign is running, but the moment the ad campaign ends, the traffic dries up.

Online buzz marketing sticks. It is highly influential with regards to search, Google PageRank, findability, and engaging more fully with the global conversation — the “naked conversations” — into the Internet blogosphere — the “passion chamber.”

So, what kind of metrics are associated with that? How do I as a professional online brand promoter and online advocate prove to the client that my mad ninja skills, my understanding of online conversation, the nature of virtual community and social network, and all of the associated protocol, offer much more ROI than general and copious traffic? I still have not figured out the magic incantation.

3. Word of mouth tracking will become a key metric in brand tracking market research.

That is for sure. That is the Holy Grail. I know that TruCast by Visible Technologies has unlocked the door, but then again, I am a sales rep for them. I know BuzzLogic is on its way and several others, too. TruCast might just have it all figured out. I think that advertisers on Technorati get an amazing media report and advertising intelligence like you wouldn’t believe.

4. Buzz, viral and word of mouth marketing will be merged into the wider marketing mix, with online viral marketing adopted and integrated within advertising, word of mouth within promotions and buzz within PR.

I think that it is very important not to assume that the same people who can do advertising, marketing, and PR are the same people who CAN — or have the cred — to engage online and do brand ambassadorship and really interact with the community. Edelman has made a massive mess of things because they treat the blogosphere like some sort of spam list. Buzz is all about engagement, about buy-in, about cred, and about “belonging.”

And so I don’t recommend “adding” online WOM and Buzz marketing into the mix UNLESS there is a real attempt to either create another practice peopled with true experts in the field OR doing what Edelman Public Affairs did with mixed success, which is to day to create a freestanding special ops team, the Online Advocacy team in Edelman Public Affairs’ case, and give them VETO power on the dumb old media schemes that the rest of the firm comes up with — or the creativity to be able to “convert” the old media plan to a new media plan that will actually take purchase and effect change and potentially go pandemic, which is the goal of buzz marketing in the first place.

5. Managing and avoiding negative word of mouth, online and offline, will be an increasingly important area in connected marketing.

Yes. And blowback looks completely different — and works differently — online and when done virally that it does in the “real world” — online, things can go dormant and easily pop back up again. It is like waging a war on a forest fire. Sometimes the ground catches fire and one needs to just let the first burn itself out over time.

And here is what I say about this:

“Blog Messaging and Counter-Messaging

Blog search engines such as Technorati, Feedster, and BlogPulse only care about the last word. If you can reply to a negative, hurtful brand hit, then you can dominate the conversation and win the debate in most cases.

Google cares about everything, but the latest word isn’t always indexed yet. In the world of Google, the better indexed site always wins. Maximize your knowledge about SEO and Google Sitemaps if you want to compete here.

You can’t control online conversation unless you participate. To quote Sernovitz, “you’ll never be able to control the blogosphere conversation. Don’t even try. You’ll never be able to manage your blog coverage like you manage the press. Don’t even try. But what you can do is participate, earn respect, and tell your story. Jump in, join the conversation, and be a part of it.” The only way to get indexed by Google or to show up on Technorati, Feedster, and BlogPulse is to be an online opinion leader who has a site that has made it out of Technorati, Feedster, BlogPulse, Yahoo!, MSN, and Google’s sandbox, and has a SEO and a Blog Search Engine strategy.

You have to initiate membership, become part of the conversation, build street cred, have an SEO and blog strategy, and become a respected online opinion leader before something goes awry. It is important that you begin establishing yourself as soon as you begin building your company. Visibility and influence online takes time, so it’s best to start building early, so that when your product or service is ready for launch, you won’t have to wait another six months to become visible.”

And at the end of that day, just coming out and saying that you messed up is the best bet. The better bet is to invest in online communities and your online reputation way before anything ever goes wrong.

And any time someone tries to argue their point as opposed to just tastefully and honestly throwing themselves at the mercy of the court is the moment when you start wrestling with the tar baby…

Never make a comment on someone else’s blog unless you’re willing to solve the problem or to say you’re sorry.

I give away all of my tricks here:

http://www.cabraham.com/ideas

And here:

http://www.abrahamharrison.com/our-insights

Ha!

6. Online branded entertainment (advertainment, advergaming, alternate reality games) will be used more as key brand touch-points for entertainment brands.

Yes. But not as a bullshit dog and pony show. It needs to be meaningful. If you don’t have buy in from the masters of each of these universes, you’re merely spamming unless you really have a most excellent thing: an exclusive or a powerful gift… here’s my words from somewhere else:

http://www.abrahamharrison.com/our-insights/come-bearing-gifts

“Always Bring Something to the Party

Why should the online conversation change because of you? Why should online communities care about what you have to offer? Much the same way that before you attend a party, you should purchase a bottle of wine to present as a gift to the host, especially if you heard about the party from your friend and the host doesn’t know you. In that case, maybe a nice bottle of scotch might be more appropriate. All online communities are real families, real parties, and real communities. People know each other. If you’re going to be showing up uninvited, you had better be charming, friendly, cool – and bearing gifts.”

So, yes. But when it comes to online engagement, there is a lot of difference between the kind of block party that the neighborhood or township sponsors for themselves and the fake gatherings that are manufactured for the visiting dignitary. Nobody every likes having to show up for a false and inauthentic gathering in order to show the president, the mayor, or the governor what good little citizens you are — in fact the blowback of that sort of gathering done badly can result in quite the opposite effect: instead of the celebrity of politician actually garnering votes or support, a gathering like that without the full buy in of the community can result in a counter-campaign that can — through the power of numbers and the passion of the passion chamber and the Internet — result in a swift and rude ousting.

In this illustration, inauthenticity and lack of true engagement — and a missing gift or a wrong gift or an inappropriate gift — can easily result in the worst possible scenario imaginable.

The online buzz marketing equivalent of Dukakis in the tank with a funny helmet.

Let me use video game engagement as an example. In order to engage a video game blogosphere or a video game community, I had better either be able to rap about what’s going on in the gamer world OR I had better be giving away games and Xboxes. Not selling to the main influencers but gifting these people. What Edelman did with Microsoft in engaging bloggers by sending them Vista-optimized laptops and PCs was brilliant. The perfect way to do things in this space. Where they came up short was in their transparency (or lack thereof). Their strategy was sound but they handled it as though they were doing something sneaky — like they were being thieves in the night.

Marketing, PR, and advertising really needs to leave this behind. This feeling like they’re getting away with something. That they’re delivering an awful-tasting medicine with a spoon full of sugar.

More traditional and old-fashioned methods of promotion seem to be alive and well. Where the consumer and the producer and both in on the joke. As I wrote here about the Purina One campaign:

http://www.chrisabraham.com/2006/04/purina_one_is_r.html

“Purina ONE is Role Model for Word-Of-Mouth Marketing

I listen to both the Glen Beck Program and Jack Diamond Morning Show and one thing they both have in common is that both Jack and Glen spontaneously wax poetic about their dogs.

Then, after a while of spinning a warm, charming, yarn, they reveal that it wasn’t until Purina One that their really stopped shedding, started acting like a puppy again, started having a glow, and began to have clear and shiny doggie eyes!

It is such a fantastic testimony by each men and I love listening to each of the respective emotional break in their respective radio announcer’s voice when they offer this heart felt Purina One testimonial. And then, we find out that we don’t have to take their word for it, we can call 888-606-BARK for a free 6.5 pound bag of Purina One Natural Blends dog food.

Do I feel betrayed? Used? No! I love it.

There is a sweet old world charm as though I were suddenly thrust into the Jack Benny Program. There is a lightness of being in their respective stories that don’t require me to care about the advertising or care about the salesmanship, it is the fact that these men are really likeable and we trust them and listen to them and hey, you have to pay the bills and we would rather enjoy their charm and warmth (and they do own dogs, after all — it isn’t a lie!) than the awful commercial breaks.

We hate these commercial breaks. We would rather our sweet DJ, our sweet host, hock the free 6.5 pound bag of Purina One Natural Blends dog food than leave it to someone we don’t know.

I would love to know who is handling the campaign but if you are within the sound of my blog, call me and offer me a job. I will take it!”

See. Really, these days with all the fisking and all of the Internet Forensics techniques available, http://www.cabraham.com/ideas/internet-forensics , there is little or no way to “get away with” anything.

Why is there so much “self loathing,” deceit, NLP, and deep psychology going into these campaigns… people are tired of being tricked into a first kiss… they really would be so happy and surprised if PR, marketing, and advertising would stop trying to get them drunk and take advantage and be such the opportunist. What they want is dinner, some chocolate, flowers, and then a brave lean in and an honest to goodness first kiss!

PR, Advertising, and Marketing: you need to be a man!

7. Techniques developed in connected marketing initiatives will be adopted for change management and internal communication.

Lots of PR firms are realizing that hearts and minds campaigns are very powerful when it comes to marketing and engaging externally, but at the end of the day, too many firms forget the war at home. Teaching companies to stop blaming their employees (blaming the victim) for unhappiness at work (that is probably not the employee’s fault) will become more and more essential as more and more firms fight for fewer and fewer good employees. The moment the balance of power tips more to the employee’s side, the better companies will have to become at constantly winning buy-in, meeting the needs, and seducing not just prospective hires but also renewing the vows you have with your current staff. Especially in the age of the blog where one severely pissed employee can thoroughly ruin your company’s reputation online for at least the next six months, especially if you’re looking for investors or are interested in being acquired.

8. Techniques developed in viral, buzz and word of mouth will be increasingly adopted in CRM programs as both retention and acquisition (turning buyers into advocates) tools.

Yes! TruCast by Visible Technologies is the perfect example. More and more, private equity firms and hedge funds are making a lot of their decision based not only on the books and on numbers but also on brand reputation… and the best mirror of that general good faith — the pulse, if you will — is the market that is conversation, with a tip of the hat to the Cluetrain Manifesto.

9. Cell phones will develop rapidly as an important medium for spreading connected marketing promotions, such as mobile invitations, SMS barcode discounts, etc.

Yes. And it doesn’t look the way you foresaw it, either. The experience has become very rich, with Google Maps and GPS tracking and ubiquitous camera phones and better access to streaming video. All of my friends text message now. Last year, I was the only one of many of them. I would text and they would either call me to talk or they would call me to tell me that that SMS cost them 50-cents.

10. Marketers will eventually be able to locate influencers by zip/post code, by which point they will be all chasing the same chosen few… Prepare for another paradigm shift in marketing?

No. Place, space, and zip code is backwards-ass. People, as they find their true BoF (birds of a feather) will be less connected to nation state or zip code. These “zips” will actually be virtual.

http://www.cabraham.com/ideas/internet-is-huge

“The Internet is Vastly Hugely Mind-Bogglingly Big

To paraphrase The Hitchhiker’s Guide to the Galaxy, “You may think it’s a long way down the road to the chemist, but that’s just peanuts to the Internet.”

Learning and researching fast, with connections and conversations with the people on the inside, that is the way to understand the part of the internet that is relevant to your work today. We get that knowledge to you – from the brilliant people who are growing the internet, to your brilliant people who will make it work for you.

Some people call it business intelligence. We call it the give and take of real relationships.”

And:

http://www.cabraham.com/ideas/virtual-online-communities

“Online Communities are Not Virtual

Do you think that people who play Second Life, World of Warcraft, Xbox Live, MMOGs, and MMORPGs are freaks? Do you consider message boards, forums, virtual realities, and virtual communities to be a waste of time, populated by losers?

If so, then you need to leave online advocacy, new media marketing, online brand promotion, online word of mouth marketing, online outreach, blogger relations, and brand ambassadorship to someone who has lived, loved, and connected to people in real ways online. And continues to do so. Abraham PR respects online community; Abraham PR respects the online life.

There is a general misunderstanding that online virtual communities are escapist. Many of our clients believe that Second Life (SL), World of Warcraft (WoW), and even Role Playing Games (RPGs) are places wherein geeks, freaks, losers, and loners go to escape their desperate, pathetic, lives. On the contrary!

So-called virtual communities are entirely real and populated with real people with real hopes and real passions. The connections, tribes, relationships, and families that people make online are long-term, real, and intense.

In much the same way that the smart kid may not find people who understand (or even like) him in high school, only to find people just like him — who really “get him” — upon arriving at College; the members of virtual online communities often look for and find like-minded people online.

Online, you can find a large population of like-minded birds-of-a-feather no matter how niche your interest, no matter how counter-culture your fetish.

The Internet can be a safe place for people to explore themselves. The Internet can allow access to people who are shy, easily intimidated, overwhelmed, or are just “trying out” different personalities, experiences, relationships, and roles before committing.

The Internet allows its denizens to “try before you buy.”

That said, they are real people. Their connections online are real. Their roles — even fantastic or bizarre — are true and impenetrable and must be respected.

People are going online to discover people who are exactly like them, called birds of a feather, rather than merely suffering those friends and family who may no longer be a lifestyle choice but a life obligation. People are not escaping, they’re exploring, they’re mapping, and they’re defining. Most of them end up truly blooming in this online world.

Do not engage online if you are unable to respect the full import and depth of culture, experience, and relationship that already exists — and is forever becoming deeper and more formalized.

If you do not learn to love, respect, appreciate virtual online communities as real homes to real people, as real as the village square, the parish hall, the Paris Tabac, or the alumni group then you’re underestimating the passion, loyalty, and deep personal relationship found there.

This lack of understanding and appreciation will almost always result in a tragic faux pas the likes of which may result in brand suicide, the likes of which can be easily avoided if you had just understood that the operative word of Virtual Online Community is community. And community, in this case, is synonymous with family.”