Earlier this week, I guest lectured on digital PR at the American University and reported on the experience, Public Relations and Communications’ Future is Bright!. I said that I would not write anything nice unless someone sent me a thoughtful email from the class.

Well, I received two nice notes, one from Juliana Serafini (who promises to email me again next week) and one from Kari Elam, who had a lot of great question.  I will not expose her questions, but the long story short is that Kari is writing for music, culture, arts, and society blogs and wonders if that it good enough as a way of writing herself into a smashing agency job in PR and I told her that while it couldn’t hurt, it is also essential for her to go a little further.

Well, here is the ‘sage’ advice I give to Kari:  Kari, what you’re doing for your current blogs is more editorial writing.  While editorial and column-writing might very well help you with a publishing career in the future — and doesn’t hurt your portfolio — I must underscore the fact that while blogging about music — being a blogger — is super-important when it comes to being a respected part of the community — the “who the hell are you?” factor, there is another more important blogging strategy to pursue if you want to end up in a top-ten national PR firm.

What you need to do, in addition to blogging is “meta blogging,” — blogging about social media, about digital PR, about public relations, about advertising, etc…  It is really important to make sure you’re always taking a step back and think not only about the what of social media but also about the why and how.

What this could look like is a blog about your studies of PR at AU and what you’re learning and how it contrasts with what you’re learning at your PR Internship. If you’re interested in music, society, the arts, and culture, explore it in the context of the Internet, of online branding, ads, Twitter, Facebook, MySpace, and even television and radio.  How do you see what you’re learning about traditional PR dovetailing into social media marketing and digital PR?  Can you see a continuum?  Can you maybe help the fogies of traditional PR find their way to digital PR?  If you can light the path and maybe even map the way, you’re golden.  Move to NYC and start shopping for apartments, you’ll be on Madison Avenue in no time.

However, don’t forget the basics. As a PR consultant, you will be required to know how to not simply consume content (read blogs), not only produce content (blog), but analyze and understand how to conversation works, how best to leverage and participate in conversation, and also how best to manage conversation and manage reputation.  Being a PR professional is about knowing how things work behind the curtain. And, since you are young and “cyber,” people assume that you have a valuable and important insight into the future.

PR firms are beginning to realize that “all kids get the Internet” may be true, but not in the way they thought — that “kids” get the Internet with only the level of sophistication that people from 35-50 get television — as a source of entertainment and information.

So, it is your job to publicly and prove, on a daily basis, on a blog, that you get what’s going on, that you’re current with the movers and shakers, that you have a passion for that space, and also that you will be able to prevent the future from blindsiding your PR VP and your client by keeping on top of technology, social media, new PR, and new and important channels through which you need to use to promote and protect your clients.

Your music blogging and your trend blogging and your other blogging means that you can now think like a blogger and that you’re accepted into the blogosphere — which is an important first step.  The second step is proving you can strategically and even tactically make the Internet work for your clients and your agency.

Not to insult us marketing, advertising, and PR bloggers and blogs but there is a lot of room in the Power 150 for more voices, that’s for sure.  If you start today, you may very well shoot up the list. A new voice is always welcome. Also, don’t be intimidated by what this sort of blogging means.  You don’t have to act out of your focus.  Take what you already love and then just spend some time getting meta on it — spend some time playing.  Spend some time taking the articles you’re writing elsewhere and slice them and dice them a little academically.  Do things like create your own case studies and give away the sort of campaigns you might recommend yourself.  Feel free to critique or compliment campaigns and brands and firms and agencies — especially the ones you’d like to work with.

I swear to God, you can write yourself into this business.  You can write yourself into a very fine career as a PR professional. You’re good as gold if you can prove that you’re both someone who has been trained in traditional PR and who gets digital PR; that you’re someone who gets both theoretical social media as well as practical social media.

And, good luck to you, Kari!

Cory Doctorow talks about the new law in the UK that makes in a crime to take a picture of a police officer or a building, Britain’s no-photographing-cops law: even the cops hate it — and the US isn’t very far behind, to be sure — and be sure to listen to the CBC article about this law in As It Happens (MP3):

The Canadian Broadcasting Corporation’s radio show As it Happens did a great job covering the new British law that makes it a crime to take a picture of a police officer or a building, where that picture might be useful in “planning an act of terrorism.” First, they interviewed Peter Murray, Vice-President of the National Union of Journalists, who, predictably, worries that his members will find themselves with arrest-records as terrorists for violating the law. But then, they talked to Peter Smyth, Chairman of the Metropolitan Police Federation, who also thinks the law is ridiculous — and this is just stupendous. Smyth says that there’s no evidence that terrorists use photographs to plan attacks, admits that this is an invitation for scared officers to abuse the law, and says that it will needlessly create conflict with journalists and the public.

The program tried to locate someone — anyone — who supported the law, but no one was forthcoming.

Jonathan Trenn popped this insightful article about Yelp over on Marketing Conversation, The contorversy about Yelp (and be sure to check out David Gelles’ article on a similar topic over at the Financial Times, Yelp rejects claims of extortion):

Ah, controversy.

Now, it’s with Yelp, the mega online review site.  On Wednesday, the East Bay Express, an alternative newspaper that covers Alameda and Contra Costa counties in California, published a very provocative article , “Yelp and the business of extortion 2.0″ on the sales operations and tactics of Yelp.  The paper made some very pointed accusations, some of them seemingly legitimate while others sounding too nebulous.  They state that Yelp is both maniupulating the placements of restaurants reviews as sales tools and then using scare tactics to then solicit advertising sales from these same restaurants.

The accusations are alarming but, because I think the article was poorly presented, it’s left me thinking that Yelp perhaps had a major sales problem in one office as opposed to a company wide sleaze factor policy.

Yelp’s initial response, written on the company blog by CEO Jeremy Stoppleman is inept and insufficient.  He’s likely satisfied that his blog posts are enough…and it may appear to be just that for the time being…but controversies such as this, be they true or just speculation, have a way of undermining a company’s integrity in a hurry.  Especially a site that 1)  is about user generated online reviews, and 2) has trust as a hallmark of its standing.

Oddly, the Yelp blog doesn’t allow comments.  That’s not a good idea…especially for a site that’s about online reviews and citizen participation.

Here’s the gist of the article.  Writer Kathleen Richards talked to “dozens” of business owners over the “past several months” and found that six of them said that Yelp sales reps promised to remove or move bad reviews if the business chose to advertise.  And these businesses would often get sales calls from Yelp reps soon after they mysteriously started getting a rash of negative reviews.  The theory here is that Yelp employees would start to or enlist others to write negative reviews on a company, those reviews would then appear at the top of a company’s page, and the company would get a phone call from a rep looking for an advertising by so those reviews can “go away”…usually to the tune of $300 a month.

For those that declined, positive reviews seemed to begin to disappear.  For those that did manage to buy, negative ones began disappearing.

This is pretty damning stuff.  If true, it shows a coordinted effort between people in sales those on the back end tech team.  It made some establishments feel as if Yelp was acting as if it was the “mafia” in that Yelp was threatening establishments to pay (advertise) in order to not be damaged.  That’s called “protection money” in organized crime.

But as I red between the lines I ended up scratching my head.   Over several months, after talking to “dozens” of businesses, Richards found six restaurants that felt that either they were being offered a quid-pro-qo for advertising to reduce or eliminate bad reviews; or some felt that this extended to manipulative threats of the placement of poor reviews and the elimination of postive reviews.

“Dozens.  “What does that mean?  36?  60?  84?  How did Richards find these restaurants?  Did she talk to one and then ask the owner/manager if he or she knew of any others that had similar stories?  Both questions are important.   The first because it leads to how widespread the problem actually is in the Bay Area and the second, because if there is a lack or randomness to all this, then the sample restaurants are self selected by the reporter.

The article relies on the how some of the restaurant owners “feel”.  These feelings may be completely legitimate.  But it is hard to counter a “feelings”e of another is the one with the feelings remain anonymous.  I fully believe in using anonymous sources, but there should be greater evidence used.  That is, if one is trying to prove that this is a consistent sales tactic used by the company as a whole.

And speaking of as a whole.  This article seems to be focusing soley on the East Bay restaurant seen.  True, it is an East Bay pub, but the article is written as if it is a widespread problem and the issue here is “the business of extortion”.  It fully damns the Yelp based on a small sample of local business’ feelings.

Stoppleman has since written a few more blog posts, but he could use a change of attitude.  There’s been enough discussion on the net about this article denigrating Yelp.  Hundreds of tweets on Twitter, negative mentions on Technorati, and articles in substantial online pubs.

The reason why I say that Stoppleman could use a change of attitude is because he’s treating all of this as an illegitimate attack.  The accusations, regardless of their veracity, at least sound reasonable.  And his defensiveness doesn’t really address the issue.

He does have on post that does work, at bit, in my opinion.  “Nine Myths About Yelp” is designed to negate what he feels are falsehoods.  The most important one he lists is #3 (it should be #1, but he doesn’t seem to realize it).  It is stated here:

Myth #3: Yelp salespeople manipulate reviews for prospective advertisers (for example, offers to remove a negative review if a new client signs up, or a threat to remove positive reviews if the business owner does not choose to advertise with Yelp)

Reality: We have every reason to trust the smart, hard-working and ethical salespeople who work at Yelp.  Beyond this, to avoid even an appearance of impropriety, we’ve taken several steps to ensure no member of our team is tempted to game the system.  Specifically:
1. Yelp salespeople do not have access to the system that deletes reviews; only a few members of Yelp engineering and user support team have this access, and they literally work on different floors within the office.
2. Every Yelp salesperson signs an agreement that s/he will not write reviews of any business while employed by Yelp.  We trust our teammates in sales to live up to this commitment.  We also have several monitoring systems in place to ensure nobody (accidentally or otherwise) crosses this line.
3. Through our vigilance, we once did find a salesperson who encouraged a friend to write a positive review for a prospective client (that the friend had actually patronized). The salesperson’s role at Yelp ended that day.
4. When a new advertiser signs up with Yelp, the relationship is handed off to an Account Manager.  The Account Manager then takes the client through a 30 minute phone training session — and confirms that reviews have nothing to do with advertising.
5. After the training call, the Account Manager sends a follow up survey that asks each client how much s/he agrees with the following statement: “I understand that Reviews are completely separate from the Yelp Ad Program, and that there is an automated filter that may suppress some of my reviews whether or not I am a client.”  Any client who does not click “Completely Agree” in this case gets yet another follow-up call for clarification.

Myth #4: Yelp removes positive reviews from businesses its staff does not like, or from businesses that do not pay for advertising

Reality: A review you may have seen on Yelp previously is no longer there; this happens.  The review in question may have “disappeared” for one of three reasons:
1. The review may have been suppressed by Yelp’s automated Review Filter, which is always out there looking for suspicious reviewing activity (like those anonymous rants and raves you see on other sites).
2. The writer may have removed her own review; she has the right to do that at any time
3. Another user believed the review violated Yelp’s Review Guidelines and sent it to our customer service team for review. The customer service team agreed, then manually removed the review.

Both our customer service team and the Review Filter work exactly the same way for advertisers as they do for non-advertisers.

This is how he should have addressed the issue at the very beginning.  Blown opportunity and his company has suffered and will continue to suffer as a result.  And he has to go beyond stating that the sales people and the tech people with access to placement of reviews work on different floors.

My guess is what happened is that a few sales reps in that particular office would scour the reviews on Yelp, and when they found some recent newly written negative ones, they then picked up the phone and made a sales call, offering the package that places a selected postive review on top – one that is visibly marked as being sponsored.  Some pitches probably went far beyond this…saying that they could make the negative one “disappear”.  Sales people will say sleazy things.  Stoppleman should understand this and not discount this.  He should then conduct some sort of internal audit that would show the public that he is trying to address the problem and root it out if it exists.  Retrain.  Resolve.

Now is it possible that some sales types had relationships with the tech people.  Absolutely.  Different floors – HA!  So the problem may have been more than a poorly written article.  Yelp needs to look into that because, as Yelp knows, online reputations matter.

And to Jeremy Stoppleman…you should allow people to comment on your blog posts.

My friend Todd Tweedy popped me the following press release that I would love to repeat for him, back-scratching and all.  Don’t judge me!  For more information, check out the Audience Machine website!

Social Networking Pioneers Launch Audience Machine To Help Online Brands Leverage Shared Interests Across Social Networks

Audience Machine to provide unique social networking technologies and viral marketing services to Brands, Entertainment, Health & Wellness and Education Companies

Los Angeles, CA and Charlottesville, Virginia - February 17, 2009 – Social networking and viral marketing expert, VBMA (Viral & Buzz Marketing Association) board member, and Perceptions, Practices & Ethics in Word of Mouth Marketing author Todd Tweedy today introduced, Audience Machine Inc., a unique technology company helping online brands who want to identify, cultivate and mobilize communities of individuals with shared interest across social networking sites to build their businesses using Audience Machine’s online marketing tools.

Guided by Tweedy, and video technology pioneer and advertising veteran Dan Bates, Audience Machine helps brand and product managers, chief marketing officers as well as ecommerce executives to establish new networks of social networking connections and dialog in support of purchasing preferences and participation in word of mouth referrals.

“Social networking sites like Facebook and MySpace are relationship amplifiers for brands, products and services that can have a profound influence on preferences, referral behavior, information consumption and internet usage if advertisers are prepared to listen to, act on and match the right technology and community practices to support a desired purchase outcome or subscription,” noted Todd Tweedy, co-founder and CEO of Audience Machine. “There is a natural migration of dialogs from offline sources to online social sharing sites. Marketing executives want to embrace customer-facing ad strategies and incorporate social networking processes in their firm’s online marketing DNA that can boost product perceptions and potential sales but many enterprises lack the expertise and resources to realize those objectives. Audience Machine was founded to give online brands unique technology solutions, community development processes, marketing services, analytics, and expertise they need to engage and collaborate with audiences.”

Audience Machine also announced that is has signed a strategic business development consulting agreement that will be led by Provident Financial Management, a prominent established leader in entertainment and media business management.

“Audience Machine is at the heart of an evolving consumer-facing marketing phenomenon that is transforming connections on social networks into a powerful audience generation channel. Led by an experienced executive team and founded on concrete business fundamentals with a number of high-profile clients already on board, Audience Machine is a rising star among our media and communication clients,” stated Craig Sussman, Business Development Director at Provident. We’re excited to support Audience Machine as they grow their technology and services business practices with customers that want and need to expand and sustain business growth by creating networks of social commerce.”

Word of Mouth Communications Opportunity

The eighth annual Burson-Marsteller/PRWeek CEO Survey published in November 2008, which surveys CEO’s about the changing influence of different types of media as well as plans for digital communications including social networking, reported that 60% of CEO’s noted that word of mouth has the fastest growing influence on business in the past three years but that just one-fifth of firms have used social media to communicate with stakeholder groups.

The proliferation of social networking and community sites has transformed viral and word of mouth marketing practices into a practical and necessary communication solution due in part to research findings that note that nearly 80% of consumers trust recommendations from people they know over all forms of advertising and marketing. These authentic and trusted voices serve an important role by distributing compete information for others to act upon across search engines and into indexes of shared knowledge that people can access along with advertiser-generated experiences and evidence whenever 1,463,632,361 internet users from around the world – based on Internet Usage and Population in North American data provided by Internet World Stats – need to research a brand, product or service.

Audience Machine Team

Led by Tweedy, who’s career started in the political grassroots mobilization arena working on Presidential, Senatorial, Congressional, Inaugural and issue-based public relations campaigns, the Audience Machine team has 35 years of combined leadership experience in online marketing, real-time communications, ASP development, video ad technology, viral marketing, search engine optimization, and community development practices.

Dan Bates, co-founder, president and COO brings a vast wealth of knowledge in community technology development, online video, online advertising and a decade’s experience in filmed entertainment and music. Bates previous served as CEO of Avant Interactive, an object-based video ad serving technology provider.

About Audience Machine

With offices in Los Angeles, California and Charlottesville, Virginia, Audience Machine is a provider of unique community technology solutions and online marketing services. Audience Machine works with online brands to identify, cultivate and mobilize communities of shared interest to establish social commerce that CMO’s, brand and product managers, and ecommerce executives can enlist to grow their business. The company is privately held. For more information, please visit Audience Machine’s website – http://www.audiencemachine.com, email info@audiencemachine.com, or call 1.800.573.1536. Audience Machine is presently engaged with several beta customers and will release its first product in Q2 of this year.

About Provident Financial Management

Established over twenty-five years ago with offices in Los Angeles, Woodland Hills, San Francisco and New York, Provident has become a leader in various entertainment and media business management practices. Provident recently established a strategic and business planning department to assist mid sized and emerging entertainment and media companies with their growth and business development needs. Provident Financial Management is part of RSM McGladrey one of the largest and most prominent accounting firms in the world. For more information on RSM McGladrey, please visit http://www.rsmi.com.

Keyword Tags:
social networking, online marketing, viral marketing, audience machine, provident financial management

PR Contact: Todd Tweedy
434.996.6370
todd@audiencemachine.com

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Bloody great, best-in-breed, article about online PR and marketing ethics by my buddy David Gelles of the Financial Times — he is surely a golden child and new media journalist rock star… be sure to put this article in front of your boss, whether you are a PR flack or are a corporate stooge — I think this article is actually going to be printed into the pink pages of the FT on Thursday, February 12 — go pick it up and hand it to the members of the C-suite, Blogs that spin a web of deception:

A web of deception By David Gelles

An overenthusiastic em­ployee from the computer supplies maker Belkin posted an offer online last month – $0.65 for anyone willing to write a positive review of Belkin products on Amazon.com. Several people took up the offer, producing gushing appraisals of Belkin products they had never used.

After a blogger exposed the scam, news organisations jumped on the story. The offer was removed and Belkin’s president weighed in with an apology.

The incident was a public relations disaster for Belkin. It was also a prime example of “Astroturfing”, the unsavoury marketing practice of generating fake grassroots enthusiasm for a product.

Given the anonymity afforded by the internet, it is hardly surprising that deceptive marketing is on the rise. Consumers are spending more time online and companies are seeking new ways to reach them.

But now, in an effort to regulate how employees behave on the web, companies and industry groups are developing their own online codes of ethics. They want to ensure that when staff do engage with social media, they act ethically.

Last year, Coca-Cola established its own set of social media guidelines and distributed them in a memo to all employees. The policy emphasises the need for transparency and encourages employees to use common sense when discussing the brand online. “We’ve always had very diverse channels to reach consumers,” says Adam Brown (pictured), digital communications director. “Wherever they are, that’s where we go. That’s now evolved into the need for a social media policy.”

So when Mr Brown went online to promote Coca-Cola’s Super Bowl advertisements, he followed the guidelines. On Facebook, Mr Brown announced that he was a Coke employee and pointed other users to the Coke ads on YouTube. On Pittsburgh Steelers fan forums, Mr Brown, who is from Pittsburgh, named his employer and then directed fans to the Coke blog, which had an interview with Steelers’ defensive star Troy Polamalu.

Mr Brown said more deliberate engagement with online conversations was a necessity for a global company such as Coca-Cola. “We’re mentioned several thousand times a day on blogs, and there are several hundred tweets about us on Twitter,” he says. “There is a lot of conversation taking place about our brand without us. Where appropriate, we wanted to start getting involved.”

Companies began interacting with social media years ago. But only recently have those involved with the industry perceived a need to develop ethical standards. Among the first to do so was The Word of Mouth Marketing Association, an organisation for the viral and buzz marketing industry. Womma published an ethics code in 2005, emphasising honesty of relationship, opinion and identity.

Since then, many companies have used the Womma code as a blueprint for their own guidelines. “Companies are learning every day that there is a right way and a wrong way to engage with social media,” says Paul Rand, vice-president of Womma’s board and head of its ethics project. “Some companies are learning by touching the burning pot; some companies are learning from the mistakes of ­others.”

One company that “touched the burning pot” is Shelfari, a social networking site for book lovers, owned by Amazon. As it battled for market share in late 2007, it came under fire for its poor design and clunky user interface. Soon, comments appeared on more than 50 blogs attesting to Shelfari’s greatness. “I have been on Shelfari for a couple of months now and absolutely love it,” read one. “Shelfari is such a great site. I joined a couple of months ago and I have been hooked on it ever since,” read another.

But all the comments were posted by the same user, “schaufferwaffer”, who was soon exposed as a Shelfari employee. Shelfari’s chief executive admitted to the Astroturfing (he blamed it on an intern who knew no better), and promised it would never happen again.

Such behaviour is declared out of line in the “disclosure best practices toolkit”, an ethics code drawn up by the Blog Council, an organisation for heads of social media at big companies. The document advises employees and agencies to announce whom they work for when communicating with blogs or bloggers. It also encourages employees to provide a means for contacting them directly, if someone they interact with via social media wants to follow up with a two-way conversation. The toolkit also warns against using pseudonyms.

IBM was one of the first companies to develop its own social media policy. In 2005, it published its “social computing guidelines”, which insist that employees write under their own names, using the first person, and make it clear they are speaking for themselves and not on behalf of IBM. It also prohibits employees from referencing clients, partners or suppliers without their approval.

UPS is developing its own online ethics policy after recognising how damaging Astro­turfing and other online misbehaviour can be for a company’s reputation. “If one of our airplanes goes down, we have a very clear plan for getting information to the media,” says Norman Black, director of global media services. “We realised we did not have a good plan for responding to a crisis on the ­internet.”

In some countries, deceptive marketing practices are not only frowned upon but also illegal. In the UK, the law identifies “falsely representing oneself as a consumer” as a punishable offence. And in 2006, the US Federal Trade Commission issued regulations stating that word-of-mouth marketers must disclose their relationships. But in spite of these new rules there has been little enforcement of the measures.

Even without prosecution, Belkin seems to have learnt its lesson. Melody Chalaban, speaking for the company, says Belkin will soon be holding seminars to teach employees how to interact ethically with social media, and is also considering joining Womma. “We want to stress that this is an isolated incident,” says Ms Chalaban. “We don’t endorse or condone unethical practices like this.”

Side Bar: The last post: underhand tactics can end in a PR disaster

* Flogging. Fake blogs can help companies get a personal voice behind a marketing campaign – but they risk a PR disaster if they are uncovered. When Sony tried to boost sales of its PSP portable gaming unit, it started a blog supposedly by two boys who wanted PSPs for Christmas. When it was revealed as a fake, Sony apologised and took it down.

* Astroturfing. A technique that gets its name from the practice of generating fake grassroots enthusiasm. One Florida company, PayPerPost, serves as a matchmaker between companies willing to pay for good press and bloggers willing to plug products that they have never used. After receiving criticism, PayPerPost now requires bloggers to disclose that their posts are sponsored.

* Comment spamming. Flooding the comment fields of blogs with enthusiastic notes about a company, even with full disclosure, is not welcomed by web users. When a Motorola employee commented on dozens of posts on a technology blog – each comment a plug for the new Motorola Krave – bloggers responded with snide criticisms of his spamming, which duly ceased.

Copyright The Financial Times Limited 2009

• Shashi Bellamkonda @shashib http://www.shashi.name
• Lisa Throckmorton @lkthrock http://www.speakerboxpr.com/plugged-in
• Kim Oser @putitaway http://www.putitaway.net
• Allison Lee @dallisonlee  http://www.dallisonlee.com
• ThursdayB with Chris @thursdayb  http://www.thursdaybram.com
• Joe Loong @joelogon  http://www.joelogon.com/blog
• Steven Fisher @stevenfisher   http://blog.networksolutions.com
• Jill Foster @jillfoster http://www.womengrowbusiness.com
• Andrew Somyak @asomyak
• Kevin @kasrael  http://kl.yelp.com
• Allyson Kapin @womenwhotech   http://www.womenwhotech.com
• Chantelle Karl  @cckarl Yelp.com’s Communication manager for the East coast (That includes Canada and UK !- figure that out)
• Nakeva @nakeva http://www.meeid.com/nakeva
• Gaurav Sharma @gauravonomics  http://www.gauravonomics.com

Here is Jeremiah Owyang’s definition of a Tweetup

What’s Tweetup? A few years ago, we called them blogger dinners, and it’s where folks got to come together, meet each other face to face (scary huh?) and actually talk in real life. Despite the affection many have for these social tools, there is nothing like seeing people in real life and meeting them.

A few guidelines for social events that I mentioned on twitter: Unlike Fight Club, talk about Tweetups, before, during, and after. Come to meet folks, be social. Don’t “poke” anyone unless you’ve brought protection. The act of “throwing sheep” at anyone other than your spouse is not encouraged. If you’re going to mention people “you’re following them” be sure to give them context whether that’s on Twitter or in real life –hopefully the former.

Kidding aside, just come to network with others, buy someone you’re connected to online a drink, exchange real world information, and most importantly, be merry

I just got off the phone with fellow AdAge Power 150 blogger CR Ransom and we had quite an amazing chat.  CR runs Mosnar Communications, Inc. Public Relations, an Atlanta-based firm focused on the African American luxury market, “folks who have over $250,000 a year to spend on lifestyle.”

During our conversation, I realized that it is a very exclusive market and hard for outsiders to infiltrate because the Black luxury market is guarded and takes care of its own.  I am told that this is a community that doesn’t really even need much of a web presence or a social media strategy because the market is closed and people are very loyal to one-another and to their Churches. These are very traditional, conservative, communities that require someone like CR and the gang at Mosnar to act as ambassador.

Mosnar Communications may well be based in Atlanta but its reach and influence carries far past the borders of Georgia. CR is very grateful for what Google and blogging has done for their practice as both platforms have given Mosnar a clientelle well beyond even the boarders of the United States.

In fact, CR told me that her firm competes — and wins — on Google in searches that anyone would die for about luxury brands, luxury branding, and the like –  even outside her core, which is aspirational, upper-middle-class, affluent, and wealthy Black Americans.

Because of the Internet, blogging, CR’s commitment, and Google, Mosnar Communications has gone from being a niche vertical geo-targeted regional Atlanta player to a firm that fields calls from major global brands and media from around the world.

CR Ransom told me that, to her, the key is Google and how Google’s algorithms don’t segregate based on her location, race, gender, company size, number of employees, the people she knows, or anything else, and that allows her offerings, content, experience, and insights to show up, in a search, right next to agencies and firms a thousand times bigger (and probably less likely to really understand her market like she does).

This is the full text of President Barack Obama’s 2009 inauguration speech, courtesy of NowPublic, KansasCity.com, thanks to a link from @Aisle7

Full text of President Obama’s Inauguration Speech 2009

My fellow citizens:

I stand here today humbled by the task before us, grateful for the trust you have bestowed, mindful of the sacrifices borne by our ancestors. I thank President Bush for his service to our nation, as well as the generosity and cooperation he has shown throughout this transition.

Forty-four Americans have now taken the presidential oath. The words have been spoken during rising tides of prosperity and the still waters of peace. Yet, every so often the oath is taken amidst gathering clouds and raging storms. At these moments, America has carried on not simply because of the skill or vision of those in high office, but because We the People have remained faithful to the ideals of our forbearers, and true to our founding documents.

So it has been. So it must be with this generation of Americans.

That we are in the midst of crisis is now well understood. Our nation is at war, against a far-reaching network of violence and hatred. Our economy is badly weakened, a consequence of greed and irresponsibility on the part of some, but also our collective failure to make hard choices and prepare the nation for a new age. Homes have been lost; jobs shed; businesses shuttered. Our health care is too costly; our schools fail too many; and each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet.

These are the indicators of crisis, subject to data and statistics. Less measurable but no less profound is a sapping of confidence across our land – a nagging fear that America’s decline is inevitable, and that the next generation must lower its sights.

Today I say to you that the challenges we face are real. They are serious and they are many. They will not be met easily or in a short span of time. But know this, America – they will be met.

On this day, we gather because we have chosen hope over fear, unity of purpose over conflict and discord.

On this day, we come to proclaim an end to the petty grievances and false promises, the recriminations and worn out dogmas, that for far too long have strangled our politics.

We remain a young nation, but in the words of Scripture, the time has come to set aside childish things.

The time has come to reaffirm our enduring spirit; to choose our better history; to carry forward that precious gift, that noble idea, passed on from generation to generation: the God-given promise that all are equal, all are free, and all deserve a chance to pursue their full measure of happiness.

In reaffirming the greatness of our nation, we understand that greatness is never a given. It must be earned. Our journey has never been one of short-cuts or settling for less. It has not been the path for the faint-hearted – for those who prefer leisure over work, or seek only the pleasures of riches and fame. Rather, it has been the risk-takers, the doers, the makers of things – some celebrated but more often men and women obscure in their labor, who have carried us up the long, rugged path towards prosperity and freedom.

For us, they packed up their few worldly possessions and traveled across oceans in search of a new life. For us, they toiled in sweatshops and settled the West; endured the lash of the whip and plowed the hard earth.

For us, they fought and died, in places like Concord and Gettysburg; Normandy and Khe Sahn. Time and again these men and women struggled and sacrificed and worked till their hands were raw so that we might live a better life. They saw America as bigger than the sum of our individual ambitions; greater than all the differences of birth or wealth or faction.

This is the journey we continue today. We remain the most prosperous, powerful nation on Earth. Our workers are no less productive than when this crisis began. Our minds are no less inventive, our goods and services no less needed than they were last week or last month or last year. Our capacity remains undiminished. But our time of standing pat, of protecting narrow interests and putting off unpleasant decisions – that time has surely passed. Starting today, we must pick ourselves up, dust ourselves off, and begin again the work of remaking America.

For everywhere we look, there is work to be done. The state of the economy calls for action, bold and swift, and we will act – not only to create new jobs, but to lay a new foundation for growth. We will build the roads and bridges, the electric grids and digital lines that feed our commerce and bind us together. We will restore science to its rightful place, and wield technology’s wonders to raise health care’s quality and lower its cost. We will harness the sun and the winds and the soil to fuel our cars and run our factories. And we will transform our schools and colleges and universities to meet the demands of a new age. All this we can do. And all this we will do.

Now, there are some who question the scale of our ambitions – who suggest that our system cannot tolerate too many big plans. Their memories are short. For they have forgotten what this country has already done; what free men and women can achieve when imagination is joined to common purpose, and necessity to courage.

What the cynics fail to understand is that the ground has shifted beneath them – that the stale political arguments that have consumed us for so long no longer apply. The question we ask today is not whether our government is too big or too small, but whether it works – whether it helps families find jobs at a decent wage, care they can afford, a retirement that is dignified. Where the answer is yes, we intend to move forward. Where the answer is no, programs will end. And those of us who manage the public’s dollars will be held to account – to spend wisely, reform bad habits, and do our business in the light of day – because only then can we restore the vital trust between a people and their government.

Nor is the question before us whether the market is a force for good or ill. Its power to generate wealth and expand freedom is unmatched, but this crisis has reminded us that without a watchful eye, the market can spin out of control – and that a nation cannot prosper long when it favors only the prosperous.

The success of our economy has always depended not just on the size of our Gross Domestic Product, but on the reach of our prosperity; on our ability to extend opportunity to every willing heart – not out of charity, but because it is the surest route to our common good.

As for our common defense, we reject as false the choice between our safety and our ideals. Our Founding Fathers, faced with perils we can scarcely imagine, drafted a charter to assure the rule of law and the rights of man, a charter expanded by the blood of generations. Those ideals still light the world, and we will not give them up for expedience’s sake.

And so to all other peoples and governments who are watching today, from the grandest capitals to the small village where my father was born: know that America is a friend of each nation and every man, woman, and child who seeks a future of peace and dignity, and that we are ready to lead once more. Recall that earlier generations faced down fascism and communism not just with missiles and tanks, but with sturdy alliances and enduring convictions. They understood that our power alone cannot protect us, nor does it entitle us to do as we please. Instead, they knew that our power grows through its prudent use; our security emanates from the justness of our cause, the force of our example, the tempering qualities of humility and restraint.

We are the keepers of this legacy. Guided by these principles once more, we can meet those new threats that demand even greater effort – even greater cooperation and understanding between nations. We will begin to responsibly leave Iraq to its people, and forge a hard-earned peace in Afghanistan. With old friends and former foes, we will work tirelessly to lessen the nuclear threat, and roll back the specter of a warming planet. We will not apologize for our way of life, nor will we waver in its defense, and for those who seek to advance their aims by inducing terror and slaughtering innocents, we say to you now that our spirit is stronger and cannot be broken; you cannot outlast us, and we will defeat you.

For we know that our patchwork heritage is a strength, not a weakness. We are a nation of Christians and Muslims, Jews and Hindus – and non-believers. We are shaped by every language and culture, drawn from every end of this Earth; and because we have tasted the bitter swill of civil war and segregation, and emerged from that dark chapter stronger and more united, we cannot help but believe that the old hatreds shall someday pass; that the lines of tribe shall soon dissolve; that as the world grows smaller, our common humanity shall reveal itself; and that America must play its role in ushering in a new era of peace.

To the Muslim world, we seek a new way forward, based on mutual interest and mutual respect. To those leaders around the globe who seek to sow conflict, or blame their society’s ills on the West – know that your people will judge you on what you can build, not what you destroy. To those who cling to power through corruption and deceit and the silencing of dissent, know that you are on the wrong side of history; but that we will extend a hand if you are willing to unclench your fist.

To the people of poor nations, we pledge to work alongside you to make your farms flourish and let clean waters flow; to nourish starved bodies and feed hungry minds. And to those nations like ours that enjoy relative plenty, we say we can no longer afford indifference to suffering outside our borders; nor can we consume the world’s resources without regard to effect. For the world has changed, and we must change with it.

As we consider the road that unfolds before us, we remember with humble gratitude those brave Americans who, at this very hour, patrol far-off deserts and distant mountains. They have something to tell us today, just as the fallen heroes who lie in Arlington whisper through the ages. We honor them not only because they are guardians of our liberty, but because they embody the spirit of service; a willingness to find meaning in something greater than themselves. And yet, at this moment – a moment that will define a generation – it is precisely this spirit that must inhabit us all.

For as much as government can do and must do, it is ultimately the faith and determination of the American people upon which this nation relies. It is the kindness to take in a stranger when the levees break, the selflessness of workers who would rather cut their hours than see a friend lose their job which sees us through our darkest hours. It is the firefighter’s courage to storm a stairway filled with smoke, but also a parent’s willingness to nurture a child, that finally decides our fate.

Our challenges may be new. The instruments with which we meet them may be new. But those values upon which our success depends – hard work and honesty, courage and fair play, tolerance and curiosity, loyalty and patriotism – these things are old. These things are true. They have been the quiet force of progress throughout our history. What is demanded then is a return to these truths. What is required of us now is a new era of responsibility – a recognition, on the part of every American, that we have duties to ourselves, our nation, and the world, duties that we do not grudgingly accept but rather seize gladly, firm in the knowledge that there is nothing so satisfying to the spirit, so defining of our character, than giving our all to a difficult task.

This is the price and the promise of citizenship.

This is the source of our confidence – the knowledge that God calls on us to shape an uncertain destiny.

This is the meaning of our liberty and our creed – why men and women and children of every race and every faith can join in celebration across this magnificent mall, and why a man whose father less than sixty years ago might not have been served at a local restaurant can now stand before you to take a most sacred oath.

So let us mark this day with remembrance, of who we are and how far we have traveled. In the year of America’s birth, in the coldest of months, a small band of patriots huddled by dying campfires on the shores of an icy river. The capital was abandoned. The enemy was advancing. The snow was stained with blood. At a moment when the outcome of our revolution was most in doubt, the father of our nation ordered these words be read to the people:

“Let it be told to the future world…that in the depth of winter, when nothing but hope and virtue could survive…that the city and the country, alarmed at one common danger, came forth to meet [it].”

America. In the face of our common dangers, in this winter of our hardship, let us remember these timeless words. With hope and virtue, let us brave once more the icy currents, and endure what storms may come. Let it be said by our children’s children that when we were tested we refused to let this journey end, that we did not turn back nor did we falter; and with eyes fixed on the horizon and God’s grace upon us, we carried forth that great gift of freedom and delivered it safely to future generations.

I am going to talk about my spirituality, which is something I rarely do. I do so because these are Holy days and I am feeling prayerful. Apropos, I will be discussing prayer.

I love Aimee Mann‘s rendition of Three Dog Night’s “One is the Loneliest Number” from the memorable movie Magnolia. As I returned on my bike from a night of going away that my friends John and Claudia threw for me, I was listening to a podcast download of Speaking of Faith about prayer, Approaching Prayer [alt link] and Anoushka Shankar and Krista Tippett were discussing prayer and they both agreed that prayer is probably the most important part of the spirituality of any faith, and probably the hardest to endure over the course of ones spiritual life.

I agree. Though it is more than worth it.

Back to Aimee Mann and “One is the Loneliest Number.” The lyrics of the song go, “one is the loneliest number that you’ll ever do.” I object. I think that one is the Holiest number. I believe that in concert, prayer can be amazingly powerful; however, a prayerful life solo is rare indeed.

Prayer, Mano-a-mano, is indeed a marathon. A prayerful life requires constant contact, constant Faith, indefatigable devotion, and the endurance of the niggling fear that you’re wasting your time by simply mumbling to yourself.

According to the New Testament, prayer should not be a public act with the single-minded goal of being perceived as being Holy; rather, “when you pray, go away by yourself, all alone, and shut the door behind you, and pray to your Father secretly.” (Matthew 6.6). To me, anyway, one is the Holiest number that you’ll ever do.

And please don’t limit your experience to the traditional prayerful acts of kneeling before a candle or bed. Prayer can be done while on the city bus, during a morning run in the frost, while in the corpse pose on a yoga mat; at an Ashram, Mosque, Temple, Church or Monastery; while swimming laps or doing reps — it really isn’t important.

You don’t even need to call it prayer — you can call it meditation, visualization, self-hypnosis, centering, or wishing — you don’t need even ask for world peace or feeding the hungry (though you really should consider it) — you can, and are encouraged, to pray for the health, wealth, and happiness of your own family and even for your very own health, wealth, and happiness! (why not?)

Here’s a simple warning that prayer is powerful and not limited only to well-wishing. Prayer is an energy, a force, an intention. Prayer taps Godhead. Even so, it can be used for anything in the short run. But don’t be lured. It really isn’t worth it. Another hint: Good, God, Prosperity, Happiness and Love are not limited resources with finite supplies. For some reason, someone has been able to spin that there is Peak Love.

Unlike peak oil, there is no limit to the benefit of blessings on any one person — there is no reason at all for competition, quarreling, or self-denial. Currently, there is a false scarcity of prosperity and blessings. Like diamonds (and probably oil), there is a limitless supply of blessing and prosperity that one can tap through prayer — not simply for you, yourself, but for all of those around you. Even better, like the electrical grid, any prayer that is not used by you or those for whom prayed is paid back in for everyone’s benefit and blessings.

OK, I think I have tapped myself out, spiritually, for 2008. We’ll see how this goes over — maybe I will continue revealing a completely different side of myself into 2009. Please feel free to comment and let me know if I have either contributed to your life or have encouraged you, rather, to backup slowly towards the door — exit, stage left!

And, to conclude, I wish happy Holy days to you and yours.

This morning I was listening to Tapestry from the CBC and they were talking about the Netherworlds, including stuff about Anne Rice. What interested me was a segment on elves and faeries. The segment focused on how folks from Iceland and Newfoundland truly believe in elves and faeries. It made me think about growing up in Hawaii and how everybody I knew believed in both the menehunes and the nightmarchers.

In fact, we really believed in menehunes and many of us residents saw examples of the sort of endless, ancient, black lava rock walls that cut the verdant countryside. The fish ponds of almost super-human proportions. Even viaducts that carry water And, even more, we were always wary about running around in the wilderness at night. The menehune were pranksters. They are sometimes called “little people” — the same word they use in Ireland — because they’re supposed to be small, strong, mischievous, and only come out at night. They, too, are supposed to by mystical, minor deities, and also capable of reproducing with people, resulting in very blessed children.

The nightmarchers are different. There is no doubt that these are ghosts who don’t really know they’re dead, per se. They’re still making marches through the forest, and heaven forbid if you build your new home in the path of their marches. Many people have head them and some have seen their flaming torches.

In fact, my dad, Bob Abraham, who spent many years digging deep into Hawaiian culture as a photographer, told me that he heard the nightmarchers one night. In fact, my dad had stories of many experiences with ghosts and spirits in Hawaii Nei.

Here are two good resources I have discovered about them both:

Hawaiian Legends – Nightmarchers, Menehune, and the Tiki Gods

By: Celeste “Sally” Cheeseman, Century 21 Liberty Homes, Mililani, HI 96789 (Localism.com Featured Article)

HAWAIIAN Spirits and Superstitions covered only a sliver of our Spirits and Superstions in Hawaii. Remember I mentioned that we had our home blessed because our home was in the path of the warriors marching? We will now embark on one Hawaiian legend, ….The Nightmarchers.

The Nightmarchers are the ghosts of ancient Hawaiian high ranking warriors. They say that they come forth during the night from their burial sites to march where they battled or march on to other sacred areas. It is said that if you live near their path of marching you will see their torches or hear the chanting, the marching and/or the drums beating faintly. Place ti plants or leaves around your house to keep away evil spirits and the “nightmarchers” to avoid the area as well. The most famous of these “marching” paths of the Nightmarcher’s is along the Pali where Kamehameha fought the last battle.

In Hawaii, the Menehune, are “little people” that stand two feet high. Similar to pixi’s or trolls the Menehune roam the deep forests at night. They are very strong and are master builders and said to accomplish many projects over night! There are many stories how they came to be in Hawaii. One version is that they were the first settlers in Hawaii that came from the descendants of the Marquesas Islanders and resided here between the years of 0-350 A.D. Supposedly, the “bigger people” from Tahiti came and the Menehune ran off into the caves in mountains and only came out at night for food.

My mother was born and raised on Kauai with her 7 sisters and 1 brother. Later on, one of my Auntie’s married and moved to Waimea Kauai. When my cousin and I were 10 and 11 our mom’s would let us go to Kauai to visit my Aunt and Uncle for the summer. She lived right on Menehune Road and at the end of the road was the “Menehune Ditch”. The high chief of Waimea, “Ola” received aid from the Menehune to divert water from the Waimea River to their taro patches and supposedly made this ancient acqueduct overnight!

Anyway, my cousin claimed she must be a Menehune as well because she was very short and tried to go in the passageway in the Menehune Ditch in the mountain……I ran away afraid that something might happen! (The opening is in the picture to the right)

Menehune by Hugh D. Mailly on Encyclopedia Mythica

The folklore of many nations around the world include stories of magical little people. The most famous of course, are the leprechauns of Ireland. In Hawaii, it is the mischievous Menehune who are said to haunt the deep forests or the mountains of Pu’ukapele (“Hills of Pele”). They come out mostly at night to play tricks on people, or to serve them if they feel that way inclined.

The mythology of the Menehune is as old as the beginnings of Polynesian history. Some say that the great god Maui himself, was one of the tiny creatures. When the first Polynesians arrived in Hawaii, they found dams, fish-ponds, and even Heiaus (temples), all presumably built by the Menehune who were already there, living in caves.

The creatures are said to be about two feet high, although some have been seen as small as six inches, capable of fitting in the palm of someone’s hand. They are always naked, but the long straight hair that falls to their knees keeps them warm and discreet. Apparently no two of them are the same, and they can be so moody as to be malicious and dangerous one day, and simply harmless the next. But they are always tricky, and therefore should be avoided, unless a special favor is absolutely needed of them.

In the old times, some Hawaiians married Menehune girls, who were said to be quite fair, but needed to be shown how to make a fire and eat cooked food, because their own diet consisted only of starchy raw vegetables. The services of Menehune expert builders and craftsmen can be requested. This is especially so, if you can trace your family tree back to one of them. They then act like benevolent godparents. Many a major project, such as the preparation of a wedding feast, has been completed in a single night by the super strong little gods, while all humans slept.

Menehune are afraid of owls. On the island of Kauai, the Menehune sometimes sneak in among the people there and pull too many tricks. That is when the owl god of Paupueo (owl hill) summons all the owls of Kauai to chase the Menehune back into the forest.

The little ones are fond of dancing, and singing, and of sports, such as shooting arrows. Sometimes they use magic arrows, to pierce the heart of angry persons, and make them feel love instead. They also truly enjoy diving off cliffs into the surf. If you hear splashes in the night at Kaanapali, it is possibly a Menehune diving off Black Rock! But you would have to move impossibly quick to ever see one.

Matt and I rushed this post tonight. I received the email three hours ago, IMed Matt, and we got it out now. I love blogging for this. I hope you enjoy this new post, Pepsi Apologized to Me For Its Suicide Ads:

Pepsi Apologized to Me For Its Suicide Ads
A close-up look at how the marketer is handling fallout from its controversial German ads

This week, PepsiCo got into hot water with more than a few folks after some suicide-themed ads many found offensive were brought to light. Here’s how they’re using social media to apologize to consumers—including me.

I received an email from B. Bonin Bough of PepsiCo, @boughb on Twitter, responding to my tweet about the recent post that Matt Creamer wrote a couple days ago, “Pepsi Opens a Vein of Controversy With New Suicide-Themed Ads”, about some ads that were run here in Germany in a lifestyle mag—ads Pepsi says it won’t run again after they received heavy criticism all over the web.

I’ll excerpt the first part of the email from Mr. Bough, who holds the title of director-social and emerging media and is based at Pepsi’s Purchase, N.Y. campus:

I saw your tweet and I just wanted to make sure I responded personally. We agree this creative is totally inappropriate; we apologize and please know it won’t run again. Also, thanks for the feedback and the Digg, it is important to discuss these types of issues.

My best friend committed suicide and this is a topic very close to my heart. So again I offer my deepest apologies.

Feel free to follow-up via twitter to me – @boughb or Huw – @huwgilbert or respond to this email.

Thanks, Bonin

I know you all think I am going to mock Bonin, but I won’t. I think this was a very bold and risky maneuver and worthy of praise rather than a tarring and feathering. And his outreach to me, a nobody, was accomplished within two days. When I replied to Bonin, asking if I might be allowed to post his email, he replied back that I could post his email but to try to “treat it kindly.” I hope I am.

I don’t think that Bonin knew that I blog for AdAge or that I know a bit about how the marketer is surprised about how well-traveled the ads have been. The old we-didn’t-think-anyone-here-would-see-it approach. Well, that’s the Internet for you. Someone passed along the scans of the PepsiMax ad, “One is a Very Very Lonely Calorie,” to the alert gang here at AdAge.

Within two days of tweeting, I received a note from @tweetmeme, a sure sign that my tweet had gone memetic (and that I had played at least a bit part in the mad traffic to the AdAge post as well as the resulting 40 comments.)

Here’s how fast and furious social media works. The article was posted on AdAge at 4:36 PM EST on December 2nd. I read it and Tweeted at 6:16 PM EST the same day. And then I received said email from Mr. Bough at 5:21 PM on December 4. The lesson here is that social media has eyes everywhere and the network to make sure that advertisers can no longer hide stuff in niche markets. There is a word in intelligence about just this thing, and it relates to messaging and propaganda: backwash. Social media makes backwash inevitable. Here’s another one from Intelligence: blowback. Backwash leads to blowback.

There’s no way to isolate this kind of advertisement. And there is an inverse proportion between how badly you want your ad to remain niche and the sensationalism surrounding its discovery. It’s a really obvious point, but one still clearly worth stating: The internet makes it impossible for any marketer to control which geographies and demographics see any particular communication. You can’t even really control what media it appears in. Think you’re creating an edgy print ad that will only be seen in a German magazine? Think again. In the blink of an eye, your ad is on the web. You know, the world wide one. And all kinds of people are pissed off.

What I like about what “Bough, Bonin {PEP}” did here is that he responded almost immediately, rather personally, and opened himself up to us social media mavens. Bravo! Full marks. Another thing I like about his apology is that there is a very good chance that I am being played, that Mr. Bough is playing reverse psychology on me. Yes, he readily approved my posting of this message when I asked, which leads me to believe that the very act of clicking on the post right now is just going to help PepsiCo with an amazingly-savvy viral marketing campaign for PepsiMax.

CHALLENGE: This was a two week, high pressure campaign focused on getting International Medical Corps (IMC) into the final five of the American Express Members Project $2.5 million giveaway competition. 1,190 projects were nominated for participation in the competition, Amex cardholders could vote for their favorite project, and the top five projects receive a portion of the $2.5 million in grant money.

The challenge that Abraham Harrison faced was to take IMC, a relatively low-profile $100MM per year organization that gets all its money from government grants and had essentially no support base among the general public and activate a mass wave of support and votes for the organization – in two weeks.

International Medical Corps is a global, humanitarian, nonprofit dedicated to saving lives and relieving suffering through health care training, relief operations, and development programs.

STRATEGY: Abraham & Harrison has developed strong relationships with a large group of bloggers interested in humanitarian issues who in turn act as influencers in their communities of readers. The goal, as with all online influencer outreaches, was to earn these bloggers’ support and their willingness to act as repeaters and amplifiers of our client’s message, get their implicit or explicit endorsement, and motivate their readerships to action – in this case to vote for IMC in the Amex Members’ Project competition.

Abraham & Harrison was in constant consultation with the client, advising International Medical Corps on their message copy, their use of widgets, their posting of banner ads, and guiding their broader strategic decisions.

TACTICS: Abraham & Harrison reached out to close to 4000 bloggers across a spectrum of demographics. The Abraham & Harrison team reached out to these bloggers multiple times over the course of two weeks directing them to the Members Project website and the helpful, blogger-friendly Social Media News Release that made blogging on the topic an easy cut-and-paste action. http://internationalmedicalcorps.smnr.us/

Abraham & Harrison also turned to its strong presence on Facebook, Twitter, and several other social networks, building groups and messaging followers as well as the broader Abraham & Harrison community. To drive SEO and further traffic, every one of the over 190 blog posts was posted on Digg and several other social bookmarking platforms.

RESULTS: Within two weeks the team at Abraham & Harrison had achieved close to a 10% response rate to the outreach emails, leading to over 190 blog posts with more trickling in daily. Millions of impressions were made, and given the permanent nature of blog posts and the resultant presence on the search engines, impressions will continue to be made into the future.

International Medical Corps was able to fend off challenges from those organizations in 6th and 7th place, finally finishing in the top five, guaranteeing them a portion of the $2.5MM in grant money.

"Abraham & Harrison has been a tremendous asset to International Medical Corps during our American Express Members Project campaign. Their online strategy and outreach helped introduce International Medical Corps to many new audiences and raised our visibility during this time-sensitive campaign. International Medical Corps was written about in more than 170 blog posts.

"Abraham & Harrison brings a unique approach to online public relations. The worldwide web is a vast space, yet Abraham & Harrison has found a formula to reach out to target audiences, effectively raise awareness and get online readers and activists to take action.

"The entire Abraham & Harrison team has been fantastic. Each team member brings creativity and passion to the cause. Without a doubt, International Medical Corps would engage Abraham & Harrison for another campaign."

Rebecca Milner
Vice President, Institutional Advancement
International Medical Corps

If you have not been keeping on top of all of the great comments streaming in to the AH Poll entitled “If John McCain died or became incapacitated, would Sarah Palin be competent to be President?” you are really missing out! Some of them are the most insightful, thoughtful, and brilliant collection of thoughts representing the best and the worst of the right and the left! Roll up your sleeves and batten your hatches because you’re going to have one hell of a ride. Oh, also, these comments are in reverse-chronological order so the most recent are at the top. If you want to keep track of them live, please go visit them where they love and breathe. Read below for the most amazing Sarah Palin comment thread of the Internets!

And, here’s an embed of the poll, if I’ve piqued your interest by now:

Everyone knows I hate Second Life but some people know that I love IM and IRC.  So, if this Google’s Lively actually acts like an IRC with avatars, I think I might use it — as long as the interface isn’t too heavy and I can “play” it on my x61 ThinkPad.  I was really into MUDs and MOOs back in the day, so this might be right down my alley.  My business partner, Mark, said to me, “I’m kinda praying this bombs..” We’ll see. Via Wired.

ExploringLively, Google’s Virtual World

Google is well-known for expanding into unpredictable areas, but virtual worlds? Google’sLively is a cross betweenSecond Life and IRC: pick an avatar, add clothing, enter a room, and chat. It’s all a bit confusing at first, as there isn’t really much else to do yet. You can create your own rooms and add furniture (including TVs playing YouTube videos), dress up your avatar and interact with objects, but original content creation is being left out of users’ hands.

While clicking through the catalog and dressing up my little guy (with a sweet bacon hat and overalls) I noticed a cryptic “Price: Free,” which suggests the exchanging of currency at some point or another.

The rooms themselves are pretty interesting: some of the popular ones include World of Warcraft and Guild Wars themes, a Digg Lounge, and even a Western-themed area, for folks who just can’t get enough Gunsmoke. I checked out the “Dragon Tower,” and watched avatars stand around while fires crackled. Nice sound effects though.

It’s only been out for about a day, so people are still getting their feet wet. And as with all Google Labs projects, it’s in (perpetual) beta, so expect the occasional glitch. Check it out. There is a small download, but (unlikeSecond Life) the entire thing runs out of a browser — Windows only, for now.

Lively [Google]

George Carlin was my first adult comedian. My dad — my parents — loved him. He was a true disruptor and free thinker, using comedy as his platform. Please check out George Carlin’s Wikipedia entry and the lovely obituary from the New York Times.

George Carlin, the Grammy-Award winning standup comedian and actor who was hailed for his irreverent social commentary, poignant observations of the absurdities of everyday life and language, and groundbreaking routines like “Seven Words You Can Never Say on Television,” died in Santa Monica, Calif., on Sunday, according to his publicist, Jeff Abraham. He was 71.The cause of death was heart failure. Mr. Carlin, who had a history of heart problems, went into the hospital on Sunday afternoon after complaining of heart trouble. The comedian had worked last weekend at The Orleans in Las Vegas.

Recently, Mr. Carlin was named the recipient of the Mark Twain Prize for American Humor. He was to receive the award at the Kennedy Center in November. “In his lengthy career as a comedian, writer, and actor, George Carlin has not only made us laugh, but he makes us think,” said Stephen A. Schwarzman, the Kennedy Center chairman. “His influence on the next generation of comics has been far-reaching.”

Mr. Carlin began his standup comedy act in the late 1950s and made his first television solo guest appearance on “The Merv Griffin Show” in 1965. At that time, he was primarily known for his clever wordplay and reminiscences of his Irish working-class upbringing in New York.

But from the outset there were indications of an anti-establishment edge to his comedy. Initially, it surfaced in the witty patter of a host of offbeat characters like the wacky sportscaster Biff Barf and the hippy-dippy weatherman Al Sleet. “The weather was dominated by a large Canadian low, which is not to be confused with a Mexican high. Tonight’s forecast . . . dark, continued mostly dark tonight turning to widely scattered light in the morning.”

Mr. Carlin released his first comedy album, “Take-Offs and Put-Ons,” to rave reviews in 1967. He also dabbled in acting, winning a recurring part as Marlo Thomas’ theatrical agent in the sitcom “That Girl” (1966-67) and a supporting role in the movie “With Six You Get Egg-Roll,” released in 1968.

By the end of the decade, he was one of America’s best known comedians. He made more than 80 major television appearances during that time, including the Ed Sullivan Show and Johnny Carson’s Tonight Show; he was also regularly featured at major nightclubs in New York and Las Vegas.

That early success and celebrity, however, was as dinky and hollow as a gratuitous pratfall to Mr. Carlin. “I was entertaining the fathers and the mothers of the people I sympathized with, and in some cases associated with, and whose point of view I shared,” he recalled later, as quoted in the book “Going Too Far” by Tony Hendra, which was published in 1987. “I was a traitor, in so many words. I was living a lie.”

In 1970, Mr. Carlin discarded his suit, tie, and clean-cut image as well as the relatively conventional material that had catapulted him to the top. Mr. Carlin reinvented himself, emerging with a beard, long hair, jeans and a routine that, according to one critic, was steeped in “drugs and bawdy language.” There was an immediate backlash. The Frontier Hotel in Las Vegas terminated his three-year contract, and, months later, he was advised to leave town when an angry mob threatened him at the Lake Geneva Playboy Club. Afterward, he temporarily abandoned the nightclub circuit and began appearing at coffee houses, folk clubs and colleges where he found a younger, hipper audience that was more attuned to both his new image and his material.

By 1972, when he released his second album, “FM & AM,” his star was again on the rise. The album, which won a Grammy Award as best comedy recording, combined older material on the “AM” side with bolder, more acerbic routines on the “FM” side. Among the more controversial cuts was a routine euphemistically entitled “Shoot,” in which Mr. Carlin explored the etymology and common usage of the popular idiom for excrement. The bit was part of the comic’s longer routine “Seven Words You Can Never Say on Television,” which appeared on his third album “Class Clown,” also released in 1972.

“There are some words you can say part of the time. Most of the time ‘ass’ is all right on television,” Mr. Carlin noted in his introduction to the then controversial monologue. “You can say, well, ‘You’ve made a perfect ass of yourself tonight.’ You can use ass in a religious sense, if you happen to be the redeemer riding into town on one — perfectly all right.”

The material seems innocuous by today’s standards, but it caused an uproar when broadcast on the New York radio station WBAI in the early ’70s. The station was censured and fined by the FCC. And in 1978, their ruling was supported by the Supreme Court, which Time magazine reported, “upheld an FCC ban on ‘offensive material’ during hours when children are in the audience.” Mr. Carlin refused to drop the bit and was arrested several times after reciting it on stage.

By the mid-’70s, like his comic predecessor Lenny Bruce and the fast-rising Richard Pryor, Mr. Carlin had emerged as a cultural renegade. In addition to his irreverent jests about religion and politics, he openly talked about the use of drugs, including acid and peyote, and said that he kicked cocaine not for moral or legal reasons but after he found “far more pain in the deal than pleasure.” But the edgier, more biting comedy he developed during this period, along with his candid admission of drug use, cemented his reputation as the “comic voice of the counterculture.”

Mr. Carlin released a half dozen comedy albums during the ’70s, including the million-record sellers “Class Clown,” “Occupation: Foole” (1973) and “An Evening With Wally Lando” (1975). He was chosen to host the first episode of the late-night comedy show “Saturday Night Live” in 1975. And two years later, he found the perfect platform for his brand of acerbic, cerebral, sometimes off-color standup humor in the fledgling, less restricted world of cable television. By 1977, when his first HBO comedy special, “George Carlin at USC” was aired, he was recognized as one of the era’s most influential comedians. He also become a best-selling author of books that expanded on his comedy routines, including “When Will Jesus Bring the Pork Chops?,” which was published by Hyperion in 2004.

Pursuing a Dream

Mr. Carlin was born in New York City in 1937. “I grew up in New York wanting to be like those funny men in the movies and on the radio,” he said. “My grandfather, mother and father were gifted verbally, and my mother passed that along to me. She always made sure I was conscious of language and words.”

He quit high school to join the Air Force in the mid-’50s and, while stationed in Shreveport, La., worked as a radio disc jockey. Discharged in 1957, he set out to pursue his boyhood dream of becoming an actor and comic. He moved to Boston where he met and teamed up with Jack Burns, a newscaster and comedian. The team worked on radio stations in Boston, Fort Worth, and Los Angeles, and performed in clubs throughout the country during the late ’50s.

After attracting the attention of the comedian Mort Sahl, who dubbed them “a duo of hip wits,” they appeared as guests on “The Tonight Show” with Jack Paar. Still, the Carlin-Burns team was only moderately successful, and, in 1960, Mr. Carlin struck out on his own.

During a career that spanned five decades, he emerged as one of the most durable, productive and versatile comedians of his era. He evolved from Jerry Seinfeld-like whimsy and a buttoned-down decorum in the ’60s to counterculture icon in the ’70s. By the ’80s, he was known as a scathing social critic who could artfully wring laughs from a list of oxymorons that ranged from “jumbo shrimp” to “military intelligence.” And in the 1990s and into the 21st century the balding but still pony-tailed comic prowled the stage — eyes ablaze and bristling with intensity — as the circuit’s most splenetic curmudgeon.

During his live 1996 HBO special, “Back in Town,” he raged over the shallowness of the ’90s “me first” culture — mocking the infatuation with camcorders, hyphenated names, sneakers with lights on them, and lambasting white guys over 10 years old who wear their baseball hats backwards. Baby boomers, “who went from ‘do your thing’ to ‘just say no’ …from cocaine to Rogaine,” and pro life advocates (“How come when it’s us it’s an abortion, and when it’s a chicken it’s an omelet?”), were some of his prime targets. In the years following his 1977 cable debut, Mr. Carlin was nominated for a half dozen Grammy awards and received CableAces awards for best stand-up comedy special for “George Carlin: Doin’ It Again (1990) and “George Carlin: Jammin’ ” (1992). He also won his second Grammy for the album “Jammin” in 1994.

Personal Struggles

During the course of his career, Mr. Carlin overcame numerous personal trials. His early arrests for obscenity (all of which were dismissed) and struggle to overcome his self-described “heavy drug use” were the most publicized. But in the ’80s he also weathered serious tax problems, a heart attack and two open heart surgeries.

In December 2004 he entered a rehabilitation center to address his addictions to Vicodin and red wine. Mr. Carlin had a well-chronicled cocaine problem in his 30s, and though he was able to taper his cocaine use on his own, he said, he continued to abuse alcohol and also became addicted to Vicodin. He entered rehab at the end of that year, then took two months off before continuing his comedy tours.

“Standup is the centerpiece of my life, my business, my art, my survival and my way of being,” Mr. Carlin once told an interviewer. “This is my art, to interpret the world.” But, while it always took center stage in his career, Mr. Carlin did not restrict himself to the comedy stage. He frequently indulged his childhood fantasy of becoming a movie star. Among his later credits were supporting parts in “Car Wash” (1976), “Bill and Ted’s Excellent Adventure” (1989), “The Prince of Tides” (1991), and “Dogma” (1999).

His 1997 book, “Brain Droppings,” became an instant best seller. And among several continuing TV roles, he starred in the Fox sitcom “The George Carlin Show,” which aired for one season. “That was an experiment on my part to see if there might be a way I could fit into the corporate entertainment structure,” he said after the show was canceled in 1994. “And I don’t,” he added.

Despite the longevity of his career and his problematic personal life, Mr. Carlin remained one of the most original and productive comedians in show business. “It’s his lifelong affection for language and passion for truth that continue to fuel his performances,” a critic observed of the comedian when he was in his mid-60s. And Chris Albrecht, an HBO executive, said, “He is as prolific a comedian as I have witnessed.”

Mr. Carlin is survived by his wife, Sally Wade; daughter Kelly Carlin McCall; son-in-law, Bob McCall, brother, Patrick Carlin and sister-in-law, Marlene Carlin. His first wife, Brenda Hosbrook, died in 1997.

Although some criticized parts of his later work as too contentious, Mr. Carlin defended the material, insisting that his comedy had always been driven by an intolerance for the shortcomings of humanity and society. “Scratch any cynic,” he said, “and you’ll find a disappointed idealist.”

Still, when pushed to explain the pessimism and overt spleen that had crept into his act, he quickly reaffirmed the zeal that inspired his lists of complaints and grievances. “I don’t have pet peeves,” he said, correcting the interviewer. And with a mischievous glint in his eyes, he added, “I have major, psychotic hatreds.”

In memory of George Carlin, here they are:

• Shit
• Piss
• Fuck
• Cunt
• Cocksucker
• Motherfucker
• Tits

According to hhavensteincw over at Slashdot, there’s a new Google Bomb campaign to get liberal bloggers to associate John McCain with a number of posts and articles that highlight “ugly” things about the Republican Presidential candidate:

“A liberal blogger has launched a ‘Google bomb’ project aimed at boosting Google search results for nine news articles showing Sen. John McCain in a negative light. The Computerworld article notes: ‘Chris Bowers, managing editor of the progressive blog OpenLeft, is launching the Google bombs by encouraging bloggers to embed Web links to the nine news stories about McCain in their blogs, which helps raise their ranking in Google search results. Bowers is reprising a similar Google bombing effort he undertook in 2006 against 52 different congressional candidates. “Obviously, it is manipulating, but search engines are not public forums and unless you act to use them for your own benefit, your opponent’s information is going to get out there,” Bowers said.’”

Via Slashdot, Computer World, and  OpenLeft

The best political discourse takes places in Monty Python and the Holy Grail

[clop clop]
ARTHUR: Old woman!
DENNIS: Man!
ARTHUR: Old Man, sorry. What knight live in that castle over there?
DENNIS: I’m thirty seven.
ARTHUR: What?
DENNIS: I’m thirty seven — I’m not old!
ARTHUR: Well, I can’t just call you `Man’.
DENNIS: Well, you could say `Dennis’.
ARTHUR: Well, I didn’t know you were called `Dennis.’
DENNIS: Well, you didn’t bother to find out, did you?
ARTHUR: I did say sorry about the `old woman,’ but from the behind
you looked–
DENNIS: What I object to is you automatically treat me like an inferior!
ARTHUR: Well, I AM king…
DENNIS: Oh king, eh, very nice. An’ how’d you get that, eh? By
exploitin’ the workers — by ‘angin’ on to outdated imperialist dogma
which perpetuates the economic an’ social differences in our society!
If there’s ever going to be any progress–
WOMAN: Dennis, there’s some lovely filth down here. Oh — how d’you do?
ARTHUR: How do you do, good lady. I am Arthur, King of the Britons.
Who’s castle is that?
WOMAN: King of the who?
ARTHUR: The Britons.
WOMAN: Who are the Britons?
ARTHUR: Well, we all are. we’re all Britons and I am your king.
WOMAN: I didn’t know we had a king. I thought we were an autonomous
collective.
DENNIS: You’re fooling yourself. We’re living in a dictatorship.
A self-perpetuating autocracy in which the working classes–
WOMAN: Oh there you go, bringing class into it again.
DENNIS: That’s what it’s all about if only people would–
ARTHUR: Please, please good people. I am in haste. Who lives
in that castle?
WOMAN: No one live there.
ARTHUR: Then who is your lord?
WOMAN: We don’t have a lord.
ARTHUR: What?
DENNIS: I told you. We’re an anarcho-syndicalist commune. We take
it in turns to act as a sort of executive officer for the week.
ARTHUR: Yes.
DENNIS: But all the decision of that officer have to be ratified
at a special biweekly meeting.
ARTHUR: Yes, I see.
DENNIS: By a simple majority in the case of purely internal affairs,–
ARTHUR: Be quiet!
DENNIS: –but by a two-thirds majority in the case of more–
ARTHUR: Be quiet! I order you to be quiet!
WOMAN: Order, eh — who does he think he is?
ARTHUR: I am your king!
WOMAN: Well, I didn’t vote for you.
ARTHUR: You don’t vote for kings.
WOMAN: Well, ‘ow did you become king then?
ARTHUR: The Lady of the Lake,
[angels sing]
her arm clad in the purest shimmering samite, held aloft Excalibur
from the bosom of the water signifying by Divine Providence that I,
Arthur, was to carry Excalibur.
[singing stops]
That is why I am your king!
DENNIS: Listen — strange women lying in ponds distributing swords
is no basis for a system of government. Supreme executive power
derives from a mandate from the masses, not from some farcical
aquatic ceremony.
ARTHUR: Be quiet!
DENNIS: Well you can’t expect to wield supreme executive power
just ’cause some watery tart threw a sword at you!
ARTHUR: Shut up!
DENNIS: I mean, if I went around sayin’ I was an empereror just
because some moistened bint had lobbed a scimitar at me they’d
put me away!
ARTHUR: Shut up! Will you shut up!
DENNIS: Ah, now we see the violence inherent in the system.
ARTHUR: Shut up!
DENNIS: Oh! Come and see the violence inherent in the system!
HELP! HELP! I’m being repressed!
ARTHUR: Bloody peasant!
DENNIS: Oh, what a give away. Did you here that, did you here that,
eh? That’s what I’m on about — did you see him repressing me, you saw it didn’t you?

One great thing about owning a Social Media PR firm is that I get to do cool stuff. Another great thing is that I can bogart some of the stuff. Well, I am number-one box of the Life Changing Box, which you can see over on my Facebook Profile! (Please feel free to add me) I will be holding onto the box for a full eight hours today, so feel free to “touch my box.” You know you want to — and you don’t have to go “through” me — feel free to just join up yourself directly! I have a feeling that you can add the app to your Facebook Pages as well — check it out! Long story short:

The game launched at 10AM today, June 12th. Prizes include 52″ flat screen televisions, exclusive tickets to sporting events, international trips, home theater systems — 20 prizes in all — with values ranging from $400 to $14,000. There are two of everything so everyone who wins a prize wins its twin for the person who invited him or her. Lowe’s client doesn’t want to be revealed just yet, so please plug some words into the query box on the teaser site, LifeChangingBox.com.

Please enjoy this handy widget you can come back to again and again to watch the current course of the 10 boxes as they move around, awaiting to be touched by you!

Life Changing Box Facebook Game Launches!

• The promise of the extraordinary
• The surprise of something new
• The power to bring change
• It all starts here!
  • The Box: www.lifechangingbox.com
  • The Game: apps.facebook.com/lifechangingbox

The Life Changing Box game is a Facebook application believed to be the first of its kind…A contest with BIG PRIZES – many worth thousands of dollars!

Quick Links: News Facts | About Life Changing Box Facebook App | Screen Captures | About LifeChangingBox.com | About Lowe Worldwide | About Abraham Harrison | Contacts | Social Media | Tags

News Facts

• Life Changing Box the game is an application for Facebook which resembles Hot Potato in reverse. In our case, the “potato” is a box and inside each box is a prize. The goal of the game is to be in possession of the box when it opens, thus winning the prize. Part of the fun of Facebook is the option to invite your friends to install an application you enjoy. We encourage you to do so with a creative twist. If someone you invited into the game wins a prize, you win the exact same prize!
• There are 10 boxes total in the game. The currency the game uses to allow players to take possession of the box is called a “Touch”. Players get 24 “Touches” per day. Each “Touch” enters the player into a Round. At the beginning of each Round, the box will randomly jump to one of the players that entered that Round. A Round lasts between 30 minutes and 8 hours, randomly decided by the application. If the box didn’t open that Round, a new Round will begin and everyone must “Touch” the box again to participate.
• Since there are 10 boxes, 24 Touches, and up to 48 rounds per day, players will have to strategize their Touches in order to maximize their chance to win. This creates engaging and addictive play
• Click here to go to the Life Changing Box Facebook application page

About Life Changing Box Facebook App

LCB is a lottery-style game based around 10 boxes that open to give prizes to whomever is in possession of them.

Enter to Win

To get possession of a box you go to its application page and “touch” the box. Whoever touches the box first is in possession of it. Email and other contact info must be entered in case you win. The pic and name of the holder appears next to the box on the app page.

Gameplay

The game play is based around timed rounds where a box either opens to reveal a prize or jumps to another player’s page.

If you have touched the box you are in for that timed round only.

If someone else is in possession of the box for that round, your touch means that you are eligible to get the box only if it doesn’t reveal a prize on that round.

Then you are in a pool of people that the box will randomly jump to.

Strategy

All 10 boxes appear at the same time but they open sequentially over a four-week period. Nobody knows when they open, or how many rounds of “touching” there will be until they do so you get a limited number of “touches” per box to use at your discretion. You choose if you want to sit out a round and save your touches. If someone else wins and you have touches, you can roll them over into another game. If you invite a friend to the application and they win, you win a duplicate prize.

• There are 10 boxes total in the game
• To gain possession of a box, users use a currency called a Touch
• All players get 24 “Touches” per day
• Each Touch enters the player into a Round
• At the beginning of each Round, the box will randomly jump to one of the players who entered that Round
• The player given the box holds it for the entirety of the Round, which lasts between 30 minutes and 8 hours, randomly decided by the application
• If the box doesn’t open in a Round for the player, a new Round will begin and everyone must Touch the box again to participate
• 20 prizes will be awarded with values ranging from $400 to $14,000
• If you invite a friend to the application and they win, you win a duplicate prize
• Click here for the rules and regulations

Screen Captures

(click on thumbnail to view full-sized image)

About LifeChangingBox.com

• The Life Changing Box is part of a marketing strategy developed to promote a new campaign from Lowe New York. The client sponsoring the application will be revealed as the game progresses
• LifeChangingBox.com is a mysterious website designed to intrigue users and let them guess what is inside this “Life Changing Box.” This first of its kind contest will run for one month starting on June 12th, 2008
• Shhhhh! Try these words in the search bar (but don’t tell anyone!):
  japan, takumi, komayama, baseball, mlb, sports, world series, home run, diamond, catch, hit, bat, swing, glove, catcher, short-stop, hitter, batter, grand slam, bases, loaded bases, stadium, major league, pro, professional, pastime, Pennant, uniform, outfield, out, fly ball, foul, umpire, fans, seats, tickets, dugout, couch, run, score, safe, call, official, play, slide, signal, contract, stealing, cleats, walk, pop-up, heckler, fanatic, stats, cards, card, mitt, bullpen, inning, infield, color, crystal, HDTV, light, molecules, contrast, hertz, refresh rate, pixels, resolution, high def, high definition, home theater, remote control, display, flatscreen, big screen, picture, image, clarity, brilliance, transmit, transmission, spectrum, 108 inch, portal, window, viewing, friendly, sun, solar panel, energy, efficiency, carbon footprint, ecosystem, ecology, save the environment, nature, natural, earth, planet, light, air, water, animals, birds, clean, renewable, grid, power, future, tomorrow, responsible, generate, generation, sustainable, mother earth, habitat, species, food chain, change, harmony, low emissions, summer, spring, kitten, life, movies, film, action, comedy, romance, chick flick, hollywood, horror, terror, stars, celebrity, sitcom, documentary, channel, surfing, classics, script, dialogue, cinema, art, expression, acting, show, shows, commercials, soundtrack, theater, news, cartoons, prime time, ratings, re-runs, director, genre, audience, flick, blockbuster, live, on air, season, video game, theater, game, calculator, pencil, mechanical pencil, japanese, scientist, factory, technician, engineer, invention, inventor, innovator, innovation, leader, first, company, brand, pioneer, legacy, technology, electronic, electronics, advancement, vision

About Lowe Worldwide

Lowe Worldwide is an interconnected global community of marketing agencies. Its client roster includes Unilever, Saab, Johnson & Johnson, Nestle and Stella Artois. The agency is founded on the belief that the greatest service it can render its clients is High Value Ideas coupled with Problem Biased Thinking. Lowe is a member of Interpublic Group (NYSE:IPG), one of the world’s leading organizations of advertising agencies and marketing services companies.

Lowe New York is one of the cornerstones of Lowe Worldwide with a client roster including Milk, Perdue, XM, Sharp and more. www.loweny.com

About Abraham Harrison LLC

Abraham Harrison understands that the Internet is not just a different advertising medium, it is a different culture with unique customs and protocol. Knowing this culture allows us to translate your unique company message to relevant online communities. This approach drives business your way—our primary and sincere goal. www.chrisabraham.com

Contacts For Press Inquiries

Sal Taibi
President, Lowe New York
sal.taibi@loweworldwide.com
(212) 605 8750

Social Media

Add to del.icio.us | Digg it | Google Bookmark | reddit | StumbleUpon | Twit This

Tags

TV, electronics, travel, environment, Japan, baseball, solar, LCD, flat screens, consumer electronics, game, Facebook app, Facebook, Life Changing Box, lifechangingbox.com, Facebook Application, game, hot potato, musical chairs

Here’s the official Press Release from Lowe Worldwide:

Lowe Launches First-of-its-Kind Facebook(R) Application
12/06/2008 – 13:00

Today Lowe Worldwide announces the launch of an industry-leading application on Facebook Platform called The Life Changing Box. The application, developed by Lowe New York for one of the agency’s global clients, is an interactive game giving users a chance to win prizes, some of which are worth thousands of dollars.

The Life Changing Box is part of a marketing strategy developed to promote a new campaign from Lowe New York. The client sponsoring the application will be revealed as the game progresses.

The application on Facebook Platform resembles the classic game Hot Potato, only in reverse. Facebook users who install the game can take possession of a box from another player, which is then passed around to other friends who have installed the The Life Changing Box application. The goal is to be in possession of the box when it opens, thus winning the prize it holds inside.

There are 10 boxes total in the game. To gain possession of a box, users use a currency called a Touch. All players get 24 “Touches” per day. Each Touch enters the player into a Round. At the beginning of each Round, the box will randomly jump to one of the players who entered that Round. The player given the box holds it for the entirety of the Round, which lasts between 30 minutes and 8 hours, randomly decided by the application. If the box doesn’t open in a Round for the player, a new Round will begin and everyone must Touch the box again to participate. 20 prizes will be awarded with values ranging from $400 to $14,000.

“We are excited about this groundbreaking contest we are bringing to Facebook Platform. It is a unique offering that will give users the chance to win actual, tangible, valuable prizes rather than just the virtual trinkets usually found on Facebook,” commented Mark Wnek, Chairman of Lowe New York. “What is really great about this program is that if someone invites a friend to play the game, and their friend wins a prize – they win a duplicate prize. This will add significantly to the viral nature of this program while increasing the level of both awareness and engagement with lifechangingbox.com.”

Since there are 10 boxes, 24 Touches, and up to 48 rounds per day, players will have to strategize their Touches in order to maximize their chance to win. This creates engaging and addictive play. The game will last through July 14, 2008, to coincide with the full launch of lifechangingbox.com.

About Lowe

Lowe Worldwide is an interconnected global community of marketing agencies. Its client roster includes Unilever, Saab, Johnson & Johnson, Nestle and Stella Artois. The agency is founded on the belief that the greatest service it can render its clients is High Value Ideas coupled with Problem Biased Thinking. Lowe is a member of Interpublic Group (NYSE:IPG), one of the world’s leading organizations of advertising agencies and marketing services companies. Lowe New York is one of the cornerstones of Lowe Worldwide with a client roster including Milk, Perdue, XM, Sharp and more. www.loweny.com

Lowe New York
Sal Taibi, 212-605-8750
President

My friend Momotaro, the fellow who created the banner for Memes.org, was so amused by the first comment that someone posted onto my blog post, Don’t Save the Whales and Don’t Save the Rainforest Either, that he created the following anthology of really intelligent put-downs, I Hope a Whale Beaches Itself On You — it is bloody brilliant!

1. 1. jenn wrote:

      i think you are a fucked up person considering you dont care about anything but your self i hope a whale beaches it self on you

      Thursday, January 3, 2008 at 6:46 pm #

   2. Saul wrote:

      One thing is true if you are an extremist you are off balance. If you are a fundamentalist in any direction you are off balance. All this needs is a holistic approach. Make money, but don’t sacrifice your children for it. Save whales but make sure to not be depressed by the fact that you might not. Fucked up is what happens when you forget what is most important to your existence and your families existence – which is in the here and now.

      Thursday, January 3, 2008 at 7:14 pm #

   3. johndoe@aol.com wrote:

      blow me, bitch! you need a brain.

      Tuesday, January 15, 2008 at 4:04 am #

   4. Chris wrote:

      johndoe@aol.com »

      Charming.

      Tuesday, January 15, 2008 at 5:06 am #

   5. Jessie wrote:

      I just happened to come across this essay because I was looking for an animal to write about for English class. I clicked on the logo because I am absolutely terrified of whales. I think your writing is very good, and I do agree that one should not focus on one single cause, forgetting about one’s loved ones. However, there are a large host of people who manage to care very deeply about vital causes such as hunger or poverty, and still put much devotion into family and personal life. I think I am going to traverse your writings, Chris.

      Thursday, January 31, 2008 at 10:38 pm #

   6. taylor wrote:

      u r sick and u should not be so cruel u selfish thing!

      Tuesday, February 5, 2008 at 10:17 am #

   7. John wrote:

      Good job! A+

      Friday, February 8, 2008 at 6:19 pm #

   8. noneyabuisness wrote:

      YOUR STUPID. YOU MUST BE AN ANIMAL HATER YOU FACKOO. how can you not feel bad for them? your such a…gosh

      P.S. (save the polar bears) wolfs are awesome!

      Tuesday, February 12, 2008 at 3:00 am #

   9. logan wrote:

      save the d*** whales this guy dosen’t now what he is talking about the dumb A** what the H**l is your prob. beach a whale on him.

      Tuesday, February 12, 2008 at 6:57 pm #

   10. logan wrote:

       jhon shut the heck up you dumb A** gosh!

       Tuesday, February 12, 2008 at 6:58 pm #

   11. logan wrote:

       jessie you shut up to what is your guyzes problem save whales

       Tuesday, February 12, 2008 at 7:00 pm #

   12. Jennifer wrote:

       WAT DA HELL IS UR FUKIN PROBLEM U DUMASS UR SICK AND STUPID!!! HOW DO U NOT FEEL BAD FOR THEM, U DON’T HAVE A FUKIN HEART AND AND UR SELFISH SO GO TO HELL!!! IT’S FOR PEOPLE LIKE YOU THAT WHALES ARE IN DANGER
       GO SUCK A DICK!!!!!

       Sunday, February 24, 2008 at 10:53 pm #

   13. Saul wrote:

       Jennifer – you really made me laugh. You are so eloquent in your deep discussion of a relevant topic. What have you done for the whales today?

       Monday, February 25, 2008 at 8:48 am #

   14. Chelsea wrote:

       I think you are the biggest low life i have ever heard of the Whales and the rainforests deserve to be saved. how dare you write that appalling colunm it’s disgusting!!!!!!! I’m 13 and i think thats saying something

       Monday, March 3, 2008 at 8:12 am #

   15. Chris wrote:

       Chelsea »

       Cheslea, did you read the article?

       Monday, March 3, 2008 at 10:00 am #

   16. Emiily Scott wrote:

       Hey you need to seriously sort ya self out! Why the hell don’t you care about anything but yourself! I hope you sometime need a transplant and dont get one and then ypu need someone but nooo we shouldn’t SAVE YOU!

       Wednesday, March 5, 2008 at 3:00 pm #

   17. Nancy wrote:

       YOUUUUUUUUUU ARE GAYYYYYY!!!!!!!!!!!!!!!!!!

       Wednesday, March 5, 2008 at 3:01 pm #

   18. Abe wrote:

       BAHHHH HUMBUG!!!
       SAVE THE WHALES!
       NOT YOU!
       YA STUPID WITCH

       Wednesday, March 5, 2008 at 3:02 pm #

   19. Ben wrote:

       Not that i agree with him, but he has every right to express his opinion on the subject, he does have some good points, but…

       Thursday, March 6, 2008 at 12:51 am #

   20. Sydney wrote:

       KILL THE CHRIS!! KILL THE CHRIS!! cMON EVERYBODY, DONT SAVE THE CHRIS ABRAHAMS!!! considering he doesnt care about anything but himself. hes gonna ruin the world!!!!!!!!!!!!!! YOU SUCK!!!!!!!!!!!!

       Saturday, March 8, 2008 at 1:42 pm #

   21. Sydney wrote:

       SCREW U TOO BEN!!

       Saturday, March 8, 2008 at 1:42 pm #

   22. Chris wrote:

       Sydney, you mean “Kill the Humans,” right? I never named any particular whale, such as Shamu or Willy, right?

       Saturday, March 8, 2008 at 6:19 pm #

   23. Chris wrote:

       Oh, and I should also add, “Don’t Save the Humans,” either.

       Saturday, March 8, 2008 at 6:19 pm #

   24. Cecily wrote:

       I AGREE WITH JENIFER!!! WHOO-HOO! I SAY EVERTHING SHE SAYS!!!

       Saturday, March 8, 2008 at 9:00 pm #

   25. sydney wrote:

       u r a total psycho!!! If u dont want to help save the wonderful, beautiful, gorgeous planet god gave u to live on, u have mental issues!! U shouldbe locked up somewhere in SOLITARY DETENTION!!!!! SAVE THE WHALES!!!!!!!! and dont listen to this stupid idiot fag chris abraham, who says “kill the children!!” u were a kid once, how would u feel if u were a kid browsing the web, and came cross a site saying ‘kill the children’?? Whats wrong with you?? ur momma musta dropped u on ur head or something when u were a kid. peace!!

       Saturday, March 8, 2008 at 9:22 pm #

   26. korney wrote:

       ur a fag it is porple like u that kill the world off!! if someone to have there world stay around for awhile then that is there buisness dont tell them how to live there life so go kill ur self

       Sunday, March 9, 2008 at 12:01 am #

   27. Tookie wrote:

       i think that u should have a heart for creatures lives and u should balance it out with ur family. whales and other animals have lives just like us and have families too but r being hunted and seperated from them. u can do simple things at home too u know. by the way, why did u bring this subject up anyway sam? is it something related to u?

       Sunday, March 9, 2008 at 8:40 am #

   28. Tookie wrote:

       hey jerks! leave him alone! mhe can freely express himself. i dont agree with but dont put him down for his personal opion!

       Sunday, March 9, 2008 at 8:55 am #

   29. Bobby wrote:

       Tookie, we are not jerks, WE are just freely expressing ourselves, and i think that when Chris was a baby his momma dropped him on his head, fed him stupid juice, and then sucked his brain out with a vaccum. TO CHRIS: YOU ARE A STUPID RETARDED A** H***!!! I hope one day, you need serious help, but the people say “No we are using that to save the whales.” Than ‘technically’ we are not sayng “KILL THE CHRIS” But we are still killing you. Go to hell. I agree with anyone who says chris is a dick.

       Sunday, March 9, 2008 at 3:59 pm #

   30. Thomas wrote:

       I agree with Bobby, if he means a DIRTY dick.

       Sunday, March 9, 2008 at 5:23 pm #

   31. Andrew wrote:

       You are a FART, SHIT

       Monday, March 10, 2008 at 8:21 am #

   32. and wrote:

       You DA BIAN

       Monday, March 10, 2008 at 8:22 am #

   33. Chris wrote:

       I call all you crazy 14-year-olds the Whale-Qaeda!

       Monday, March 10, 2008 at 12:10 pm #

   34. Melissa wrote:

       okay i think there needs to be a balance. You should be able to spend the majority of your time in your life, but also take the time to help others, including the whales. Yes, the theme of saving yourself first and the world will follow suit, is a popular one, and if you think about it, it makes sense. You can do your best and until you can be your best, and that includes home life.

       so i agree with you Chris (guys don’t freak out on me), but maybe you could have said this in a less offending and extreme way.

       Save the whales, but save yourself and the people in your life too, is what i think you’re trying to say.

       okay i’m done ahha

       Wednesday, March 12, 2008 at 8:36 pm #

   35. Sydney’s BFF wrote:

       Whatever Chris you’re a jerk. There’s a difference between expressing your opinion gently and then there’s just insanity. You’re nowhere in between, you’re a psycho person. In your quest to kill off the children and whales and all things beautiful just because you’re not, you have proved to everyone who visits this psycho site that you actually do care by attracting more attention to the cause. Thanks Chris, for helping save the whales, but you still belong in a strait jacket somewhere until you see a poor whale being harpooned and you’ll see what it’s really like. Until then, read all these messages people leave you and PLEASE, PLEASE reconsider you opinion. Suppose someone was looking for a house in your neighborhood and shot and killed you because they wanted your house to be yours. Well that’s what it’s like to be harpooned by some jerk-off fishermen
       SERIOUSLY DUDE TAKE SOME DEEP THINKING TIME FOR YOURSELF AND RECONSIDER. SAVE THE WHALES!!!!!!!!!!!!!

       Wednesday, March 12, 2008 at 11:55 pm #

   36. Sydney’s BFF wrote:

       Oh and in my previous message I meant to say they wanted your house to be theirs.

       Wednesday, March 12, 2008 at 11:56 pm #

   37. Lasse wrote:

       wow, thats what i call a discussion! @ all you radical americans talking about saving the world while driving huge ass cars to the next steak house drive-in; whales are just animals and they deserve to live and than to be eaten like any pig and cow you guys have for breakfast. enjoy everybody

       Friday, March 14, 2008 at 4:49 pm #

   38. elly wrote:

       ur an ass.fuck u

       Sunday, March 16, 2008 at 9:14 pm #

   39. Chris wrote:

       What does “ur” mean and what is “u?” Fuck University? What are you trying to say to me, Elly?

       Monday, March 17, 2008 at 12:04 am #

   40. fsdasjkfsdfjk@hotmai wrote:

       thats rite dont save those bastards

       Monday, March 17, 2008 at 2:51 am #

   41. Sydney wrote:

       “ur” is an abbreviation of youre and “u” is an abbreviation of you. idiot.

       Friday, March 21, 2008 at 5:04 pm #

   42. Chris wrote:

       Duh.

       Friday, March 21, 2008 at 7:16 pm #

   43. What the hell wrote:

       u sicko how could you be so fucking fucked up in the head. whales deserve a right to live, unlike you. fuck you

       Saturday, March 22, 2008 at 10:33 am #

   44. Chris wrote:

       You did not read the article, did you? Can you read? I am beginning to think that we need to save the children, save the teens, and work on sub-literacy and illiteracy in the US, Australia, and other English-speaking nations that suffer under the weight of such ignorant activists.

       Saturday, March 22, 2008 at 12:31 pm #

   45. Syzmatomtia wrote:

       98% of all species on earth have fallen to extinction, without the help of man. The other 2% will eventually face extinction as well. It is indeed a natural progression of any ecosystem for old species to pass away and new species to be born.

       Saturday, March 22, 2008 at 4:17 pm #

   46. Ashley wrote:

       U R A ass hole 4 not saving the whales u should be more caring. U need to get a life and a personality.&&&&&&U should go and fuck yourself…………….
       ……………………
       THANK 4 NOT CARING ABOUT ANYTHING BUT YOURSELF (((((NOT))))

       Sunday, March 23, 2008 at 2:48 am #

   47. J. Miller wrote:

       Request permission to use the image ‘don’t save the whales’ for a university newsletter cover with theme ‘taboo’. Please.

       Wednesday, March 26, 2008 at 4:34 am #

   48. Chris wrote:

       Yes, please use it as often and as freely as you like!

       Wednesday, March 26, 2008 at 10:46 am #

   49. Lila wrote:

       People’s pathedic lives are not half as important as that of the whales, rainforests, and etc. Go fuck yourself and save the fucking whales you cock sucker

       Friday, March 28, 2008 at 12:04 am #

   50. Monica wrote:

       Is this a social experiment?

       Friday, March 28, 2008 at 12:16 am #

   51. sarah wrote:

       Dude, love the whales and stop being a hater. How would you feel if people took you out of your home and killed you?! It wouldn’t feel good would it?

       Friday, March 28, 2008 at 5:10 pm #

   52. Chris wrote:

       sarah »

       That was a very persuasive argument.

       Friday, March 28, 2008 at 5:50 pm #

   53. Ashely wrote:

       WHAT THE SAM HELL R U THINKING DUMBO IF U WANNA THREAT THOSE ENDANGERED CREATURES U’LL HAVE TO GO THROUGH ME AND THE OTHER PEOPLE THAT WROTE ABOUT UR STUPID PARAGRAPH AND JUST SO U KNOW WHALES R MY FAVORITE ANIMALS SO INSTEAD OF NOT SAVING THE WHALES LET’S KICK U OFF OF EARTH AND NOT SAVE U!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!U SHOULD DO A WEBSITE CALLED http://WWW.CHECK OUT HOW STUPID I AM.COM U SHOULD REALLY DO THAT U WILL NEVER WIN

       Wednesday, April 2, 2008 at 12:08 am #

   54. Chris wrote:

       Did you read the article? Do you know how to spell? Can you take your finger off the shift key, please?

       Wednesday, April 2, 2008 at 8:58 am #

   55. Smilee wrote:

       rele have u got nuffin better to do wiv ur life than write horrible stuff about whales. if u hate whales so much y not keep it 2 urself?? anyways i love whales and i dont kno how any1 can want them 2 b killed … so plz stop writin horrible stuff!!!

       Monday, April 7, 2008 at 5:25 pm #

   56. alley wrote:

       You are a sick person. Don’t save whales? How cruel. You should think twice.

       Sunday, April 13, 2008 at 2:15 am #

   57. Aman wrote:

       Chris Abraham kill that bicth.

       Wednesday, April 16, 2008 at 3:24 pm #

   58. Aman wrote:

       Theres a bicth named Chris Abraham
       He should die

       Wednesday, April 16, 2008 at 3:25 pm #

   59. Aman wrote:

       Chris Abraham does not have the right to live.

       Wednesday, April 16, 2008 at 3:28 pm #

   60. Chris wrote:

       Whale-Qaeda!

       Wednesday, April 16, 2008 at 4:32 pm #

   61. nunyabusiness wrote:

       Chris, I understand the ability to express your feelings, but maybe you should do it in a better way. I AM A CHILD, AND WHAT YOU JUST SAID SICKENS ME!!! I also feel the need to say that whales are my favorite animals, and this is so out of line and wrong. They are part of our ecosystem and you should be ashamed of yourself. What people are doing is taking mothers away from their babies, or taking away a wife or husband. Do you have a wife? A kid? A mom? How would you feel if someone shot one of them? Not to good, huh? I think that you should really reconsider and think about how whales are one of the smartest mamals and have feelings and families too before you write such things.

       Sunday, April 20, 2008 at 3:49 pm #

   62. nunyabusiness wrote:

       oh, by the way, I’m not the same “NONEYABUSINESS” as one of the earlier ones, I didn’t see that one. By the way, I also agree with sarah.

       Sunday, April 20, 2008 at 3:52 pm #

   63. Chris wrote:

       What you you mean by child? 8? That is the age of a child.

       Sunday, April 20, 2008 at 10:30 pm #

   64. nunyabusiness wrote:

       actually, I’m seven. so think of how smart i am— unlike you. i was looking for whales because i like them, and i found this.

       Tuesday, April 22, 2008 at 11:46 pm #

   65. nunyabusiness wrote:

       oh, and you also, you must have no come back because all you said was the child thing.

       Tuesday, April 22, 2008 at 11:47 pm #

   66. chris abraham wrote:

       It was not a come back. 7 is very young and you are brilliant. No, I would not want my family to be shot. And, if you’ll read the article I wrote, I never said one thing about hurting whales. I sort of said, “don’t let your family get shot before you save the whales.” My blog is too sophisticated for someone your age. I am pretty sure my site is blocked by the net nanny software your parents should be using.

       Wednesday, April 23, 2008 at 9:11 am #

   67. bree wrote:

       wow ur fucked up whales are the best and its because of ass holes like you that our animals are becoming endangered and extinct

       Sunday, April 27, 2008 at 12:11 am #

   68. Dannii wrote:

       You are so mean, and i hope u rot in hell bcoz u r so mean n u dont vcare about anyone but yourself bcoz ur so selfish!!!!

       Sunday, April 27, 2008 at 11:04 am #

   69. Kaitlyn and McKenna wrote:

       CRAP YOU!!!!!!!!!!!!!!

       Monday, April 28, 2008 at 8:02 pm #

   70. Chris wrote:

       Crap me?

       Monday, April 28, 2008 at 9:26 pm #

   71. shmo wrote:

       YES U!!!! WHAT DO U THINK!! U ARE SOOOOOO RETARDEDLY STUPID!! I WISH I COULD MEET U IN PERSON WIT SOME OF THE PEOPLE THAT HATE YOU SO WE COULD SERIOUSLY DAMAGE UR FACE!!!!!

       Thursday, May 1, 2008 at 10:23 pm #

   72. SHMO wrote:

       good job nonyebussiness, i spelled that wrong. its good that young people are taking an intrest in saving our world!! keep it up!

       Thursday, May 1, 2008 at 10:25 pm #

   73. shmo wrote:

       hey anyone who hates chris lets almost kill him to see howq he likes it them feed him to the whales!!!! that will show him!!!

       Thursday, May 1, 2008 at 10:30 pm #

   74. Chris wrote:

       Yes. That would be fantastic, you Whale-Qaeda!

       Thursday, May 1, 2008 at 11:52 pm #

   75. Chris wrote:

       Shmo, you amuse me.

       Thursday, May 1, 2008 at 11:54 pm #

   76. shmo wrote:

       glad i do cause i will be writing stuff quite often. FYI!!!

       P.S. what does Whale-Qaeda mean?

       Friday, May 2, 2008 at 12:04 am #

   77. shmo wrote:

       ugh.. u piss me off soooo much!!!! u arogant, retarded, stupid fool!!!!

       Friday, May 2, 2008 at 12:05 am #

   78. Chris wrote:

       

       Friday, May 2, 2008 at 12:35 am #

   79. wafflez wrote:

       i cant believe that u would make a website based on not saving the whales…u wanna kill whales? u might as well just fuckin kill me! better yet, kill urself! the world doesnt need bastards like u here to ruin it! ppl wanna help keep the world a better place and help the enviornment!

       Friday, May 2, 2008 at 12:44 am #

   80. SHMO!!!! wrote:

       WOO HOO!!!! I LOVE U WAFFELZ! ( THATS ONLY CAUSE I KNOW U!) WE SAID! WE DONT NEED TO CHRIS, GO DIE IN A HOLE. AND I AM VERY LITERATE THANK U VERY MUCH!

       Friday, May 2, 2008 at 1:33 am #

   81. SHMO wrote:

       ooops! spelling errors. it says well said.
       and we dont need u chris

       Friday, May 2, 2008 at 2:05 am #

   82. Cola wrote:

       you are one fucked up person. people like you should be extinct. i’d much rather have whales, rhinos, manatees, pandas, koalas, tigers, dolphins, elephants, ect. than assholes like you!

       Friday, May 2, 2008 at 2:58 am #

   83. LOEN! wrote:

       seriously.. where does all this hate cum from? answer that!! ugh u r so fukin retarded! GO TO REHAB!!!!!

       Friday, May 2, 2008 at 3:02 am #

   84. I LOVE WHALES!!! wrote:

       Friday, May 2, 2008 at 3:15 am #

   85. I LOVE WHALES!!! wrote:

       [IMG]http://i261.photobucket.com/albums/ii46/xoxlucylou11xox/my%20sayings/whales-1.gif[/IMG]

       Friday, May 2, 2008 at 3:18 am #

   86. I LOVE WHALES!!! wrote:

       Friday, May 2, 2008 at 3:18 am #

   87. SHMO!!! wrote:

       GO TO THIS AND READ IT!!!! IT TOTALLY APPLIES!!!

       Friday, May 2, 2008 at 3:19 am #

   88. I LOVE WHALES!!! wrote:

       GO TO HELL!!!

       Friday, May 2, 2008 at 3:22 am #

   89. I LOVE WHALES!!! wrote:

       CLICK ON MY NAME AND READ IT U BASTARD!

       Friday, May 2, 2008 at 3:22 am #

   90. I LOVE WHALES!!! wrote:

       Click on this! how does that make you feel? what if you were a whale? do u want me to HARPOON u?! huh?!

       http://images.google.com/imgres?imgurl=http://www.all-creatures.org/anex/whales-sl-06_small.jpg&imgrefurl=http://www.all-creatures.org/anex/whales.html&h=273&w=200&sz=9&hl=en&start=46&tbnid=Ea4oBdMsazeAsM:&tbnh=113&tbnw=83&prev=/images%3Fq%3Dkilling%2Bof%2Bwhales%26start%3D40%26gbv%3D2%26ndsp%3D20%26hl%3Den%26sa%3DN

       Saturday, May 3, 2008 at 1:50 am #

   91. Queso wrote:

       you are a fucking dick hole and you need to go die in hell!!!!!!!! how would you feel if i came to your house and used all your fat for oil ( the world would never run out) so wat we cant save our own problems ( im 14 i dont have a family so if i want to save the world nothing is stopping me) go to HELL FAG

       Saturday, May 3, 2008 at 2:01 am #

   92. SHMO!! wrote:

       WOO HOO!!!! U SAID IT QUESO! ugh!! chris u r such an asshole!! i f dont care about this planet, then y dont u die!!! cause noone would miss u and its people like u killing the world, while my frends and i are trying to save it!!

       Saturday, May 3, 2008 at 3:19 am #

   93. kerryraine@yahoo.com wrote:

       you are pathetic, and i was not going to respond at all, you are one person, on this planet, you are just a protazoa, a germ, and most of all insignifficant , do you honestly thibk that what you say means anything to anyone.

       Saturday, May 3, 2008 at 10:10 am #

   94. Chris wrote:

       No, Kerry, I don’t.

       Saturday, May 3, 2008 at 5:23 pm #

   95. Chris wrote:

       You guys make me crazy but I just laugh. Please, read the article.

       Saturday, May 3, 2008 at 5:57 pm #

   96. Phillip J Rhoades wrote:

       I LOVE WHALES!!!, those photos make me hungry. I only eat dolphin aggressive tuna.

       Queso and SHMO!!, the world doesn’t need your saving. Get over your sense of human importance. Get over the idea that extinction isn’t natural. It is natural. We are natural superpredators and it is our purpose to cause extinction. 98% of every life form that has ever been on this planet has become extinct, even before we arrived.

       yes Kerry, we are all unimportant, so is the whale in the ocean, and the sea turtle, and the great bald eagle. They are just species waiting for the natural end, and that end is extinction. It will come with or without us.

       Death is normal. Creatures attacking and eating other creatures is natural. This is life. This is nature. And as part of nature this is also what we do.

       Saturday, May 3, 2008 at 9:09 pm #

   97. Queso wrote:

       we make a choice to kill or not so if i want to save the world I WILL AND I CAN so you can go fuck chris abraham! you are perfect for each other! how can whales and dolphins taste good? they are blubber…you are a disgusting pig!

       Saturday, May 3, 2008 at 10:08 pm #

   98. I LOVE WHALES!!! wrote:

       are you kidding me?! THOSE PICTURES MADE ME GO FUCKING VEGETARIAN YOU FAT CANIBLE! YOU MIGHT AS WELL GO EAT YOUR DOG OR YOUR MOM! AFTER SEEING THAT MEAT IS DISGUSTING AND I REGRET EVER EATING IT! OMFG YOU MOTHER FUCKER DICK SUCKERS ARE SO GROSS!

       Saturday, May 3, 2008 at 10:12 pm #

   99. SHMO!!! wrote:

       WHAT THE HELL IS UR FUCKIN PROBLEM PHILIP!!! YES EXTINCTION IS NATURAL, BUT THE REASON THAT THE WHALES ARE GOING EXCTINCT, IS BECAUSE OF FUCKIN DICK SUCKERS LIKE YOU THAT EAT THEM!! THAT IS WHAT WE ARE TRYING TO PREVENT! WITHOUT ASS HOLES LIKE YOU!, THERE WOULD BE NO PROBLEM!! YEA… U AND CHRIS SHOULD GO OUT, ITS PERFECT. UGH!!! U PEOPLE ARE SO FUCKIN SCREWED UP!! GO DIE IN A HOLE U ASS HOLES!!

       Sunday, May 4, 2008 at 1:05 am #

   100. Chris wrote:

        Mark, is that you? Mark, are you SHMO? You’re SHMO, right? Come on, you can tell me. It’s so good! You almost had be fooled. Good one!

        Sunday, May 4, 2008 at 2:46 am #

   101. Shmo! wrote:

        WHAT THE HELL U RETARD?!?!? MY NAME IS NOT MARK! I SWEAR TO THE WHALES THAT WE ARE TRYING TO SAVE!
        I’M NOT MARK

        Sunday, May 4, 2008 at 2:59 am #

   102. Phillip J Rhoades wrote:

        We are natural too. It doesn’t matter if we’re the cause for extinction or not, because all species meet extinction at some point or another. It is normal and natural for species to become extinct.

        Also, I (like two thirds of the world) have no problem eating dog meat. A dog is just another beast and just more food for me.

        The world doesn’t need saving, because the world will continue without you, without whales, without any of what is now. All that is now will fade away. All that is now will move on into non-existence. It is normal. It is natural for what is to pass away, to give way to what comes after.

        Let me say this one more time:

        Extinction is natural.

        We are natural.

        We are a natural cause of natural extinction.

        It is okay for things to die and species to end.

        Sunday, May 4, 2008 at 7:50 am #

   103. Phillip J Rhoades wrote:

        It is only the human ego that makes us believe we are the caretakers or destroyers of the world. We are not so important.

        Sunday, May 4, 2008 at 8:03 am #

   104. Queso wrote:

        God made us to be the caretakes of the world he did not want us to be the destroyers of this wonderful world we have made into a a living HELL for every thing that we think is not as smart as us so yes it is up to us to save animals from dum fucking dicks like you all.Phillip, if your so hungry why i dont come HARPOON you and your family so then you all and have a nice big dinner! how would that make you feel! oh you would be ded so i guess that would not matter!!!!! and i would feel just fine!!!

        Sunday, May 4, 2008 at 2:23 pm #

   105. shmo! wrote:

        Phillip, it is niot our ego that wants to save the world, we simply want to preserve it! becuase of retards like u and chris, the world and many of it animals are going to die, NOT IN A NATURAL WAY!!! THEY ARE DIYING BECAUSE OF PEOPLE LKE YOU THAT WANT TO EAT THE WHALES! WITHOUT PEOPLE LIKE YOU IN THIS WORLD… THERE WOULD BE NO PROBLEM!! get it? or is that to confuzing for your stupid little head? u r such a fuckin pig!! u need help if u want to eat ur dog. yea y dont we just cum harpoon u and chris and them feed u to the whales?? HUH??? how does that sound?
        and dont talk to us like we are five! we are very intellegent teenagers THAT ARE TRYING TO PRESERVE OUR WORLD UNLIKE DICK SUCKER LIKE U!!!

        Sunday, May 4, 2008 at 4:22 pm #

   106. penny wrote:

        so u Kill the Manatees, Kill the Children, Kill the Tigers, Kill the Dolphins, Kill the Bay, Kill the World, Kill the Koala, Kill the Pandas, Kill the Rhinos, Kill the Elephant or Kill the Whales. Y???? if u kill them, then u will die too! ever thought of that smart ass? yea cause even if we loose plankton, our whole ecosystem will be screwed up!! so if u kill all those animals then u will die and go to hell! God would not want u to be in his kingdom later for u to screw that up to.

        Sunday, May 4, 2008 at 5:08 pm #

   107. penny wrote:

        so u Kill the Manatees, Kill the Children, Kill the Tigers, Kill the Dolphins, Kill the Bay, Kill the World, Kill the Koala, Kill the Pandas, Kill the Rhinos, Kill the Elephant and Kill the Whales. Y???? if u kill them, then u will die too! ever thought of that smart ass? yea cause even if we loose plankton, our whole ecosystem will be screwed up!! so if u kill all those animals then u will die and go to hell! God would not want u to be in his kingdom later for u to screw that up to.

        Sunday, May 4, 2008 at 5:09 pm #

   108. Phillip J Rhoades wrote:

        It does not matter if humanity becomes extinct. We are also a natural creature and that is an end we must face. So, no I don’t care if the current world passes away. There is no problem. People cause extinction, like any dominant animal in an ecosystem it will cause a hardship on the other creatures. This is normal and natural. We are natural creatures and eating and killing other creatures is natural behavior for human beings. Stasis is not natural. The world changes. Life forms and species pass away and new species are born from what is left behind. The survival of any species currently on this planet (including the human species) is not of paramount importance. The ecosystem will recover. It will change into something new, with life forms that have never existed before. Species die out and it is normal and natural. When they die out from us (a natural creature just like any other creature) it is also normal and natural. When we meet our own extinction it will be normal and natural. Life on this planet does not need us and will continue despite what we do to the current set of plants and animals on this planet. The worst we can do is end what is, but that does not end the future of life on this planet. Life has survived ice ages, meteors, volcanic ash laden skies, and more. This world will survive us. the individual species that exist now do not matter. Their fate, our fate, it is of no consequence. The world will simply change and grow, old will pass away and new will thrive. Weak will become extinct and strong will evolve. What you lack is a full vision of the world, of life, of the universe.

        Humanity is a natural creature.

        Extinction is natural.

        Extinction caused by a natural creature (such as humanity) is natural, normal, and okay.

        The extinction of the human species (or any species) is of no great importance in the world.

        The continuation of the human species (or any species) is of no great importance either.

        Sunday, May 4, 2008 at 7:25 pm #

   109. shmo wrote:

        SHUT THE HELL UP!! O my god.. yes it is natural, but the way that the whales and other animals are dyeing is NOT! so shut up! idc if its natural, th whales and other marine animals cannot go extinct if we want our ecosystem to survive without major issues. stop acting like a smart ass!

        Sunday, May 4, 2008 at 7:59 pm #

   110. Phillip J Rhoades wrote:

        The current ecosystem will simply be replaced by a new one. The whales may not be a part of it, we may not be a part of it. That does not matter. Change is normal. Extinction is part of that natural change. We are part of the natural order. That which we do is natural.

        The way the whales are dying is in fact natural. It is caused by the natural creature that is humanity.

        Species dying out is normal, natural, and okay. It is the way things have always been. It was this way before the human creature arrived, and will be this way long after we depart.

        The mistake in your thinking, is the idea that humanity is somehow not a natural creature. The idea that humanity is somehow outside of nature. That is simply untrue. WE are a natural product of the ecosystem. We are a natural result of what came before. What we do is part of nature.

        Sunday, May 4, 2008 at 8:19 pm #

   111. shmo! wrote:

        there is no dounght in my mind that we are natural, but they way that the whales are dying IS NOT NATURAL!without us, they would be fine! how do u not c this? yes things die and new things replace them, but in this case when a certain species hat is sellfish becuase they want to eat an endangered aimals, this is not natural. WHY ARE U THE ONLY ONE THAT DOES NOT SEE THIS?

        Sunday, May 4, 2008 at 9:07 pm #

   112. shmo wrote:

        How old r u any way? cause u act like u r some old smart fart! but ur not!

        Sunday, May 4, 2008 at 9:08 pm #

   113. Phillip J Rhoades wrote:

        Without us they would simply die off from some other reason or creature. Species eat and decimate other species. It is in fact natural for one species to obliterate other species. Why are there so few who realize this? The reason would be the mass media propagation of the idea that ecological stasis is the norm. In fact, ecological stasis is neither normal or natural.

        Ecological change, disaster, and rebirth are normal.

        Sunday, May 4, 2008 at 9:15 pm #

   114. shmo wrote:

        so u get it? that without the humans they would not by extinct right now? o finally ur stupid liitle brain takes in some sense. that i what i have been trying to say, that yes the whales would have died without us, but the fact of the matter is that they are dying right now! yes all creatures eat eachother, but the human race is way to universal and we eat creatures that we dont need to eat, and that are supposed to live longer. GET IT YET??? if not i will be back later!!

        Monday, May 5, 2008 at 2:08 am #

   115. Phillip J Rhoades wrote:

        The point being, it does not matter if humans are the cause or a meteor or some other creature. Extinction is normal and natural. Human beings are a natural creature leading to the natural extinction of other creatures. We are not outside of the ecosystem. We are part of the ecosystem. Nothing that we do is unnatural. Everything that we do is a natural extension of the ecological system. If we’re causing an extinction or many extinctions that is only a normal and natural progression of life and evolution. We are not above nature, and what we do is a part of the natural cycle.

        It is completely and totally okay in the grand and massive scheme of life on this planet for creatures to become extinct. yes, it’s even okay for a natural creature, like humans, to cause the extinction of other creatures. It is the norm. It is the way it has always been. It doesn’t matter if it’s us or something else. Everything meets extinction eventually.

        Monday, May 5, 2008 at 4:14 am #

   116. somebody wrote:

        This is awfull. of course we must save the whales!!!!!!!!!!!!!!!!!!!!!!!!

        Monday, May 5, 2008 at 6:32 am #

   117. no name wrote:

        SAVE THE WHALES!!! I am with shmo we HAVE 2 HELP THEM I MEAN WITHOUT THE HUMANS WHALES WOULD BE FINE!!!!!!!!!!!!!!!!!!

        Monday, May 5, 2008 at 6:35 am #

   118. Will Litchfield wrote:

        Don’t save the whales?

        What the hell is wrong with you, jesus christ. If whales are the devils servants then you are the devil!

        Monday, May 5, 2008 at 3:38 pm #

   119. Chris wrote:

        Will Litchfield » What does that even mean? And, please don’t call me Jesus Christ.

        Monday, May 5, 2008 at 7:44 pm #

   120. Chris wrote:

        somebody » How are you saving the whales today?

        Monday, May 5, 2008 at 7:44 pm #

   121. shmo! wrote:

        thank you no name! as to you phillip… i dont inderstand why you need to wirte such long blogs, its really qite annoying! we need to save the whales becuase someone said before even if we loose plankton, you know those tiny miniscule things in our ocean, we willl be in big trouble. so imagine what would happen if we lost the whales or the manatees, or penguins, polor bears, etc. get my onsomble?

        Chris will litchfield is just a name it doesnt mean anything, dont be a wise ass. and i bet “somebody” is figuring out what to do, you cant expect everyone to just start something right away!

        Monday, May 5, 2008 at 9:43 pm #

   122. 36987 wrote:

        wow! that was insightful!

        Monday, May 5, 2008 at 10:32 pm #

   123. shmo wrote:

        ok i think that was a waste of time and space if i do say so myself

        Tuesday, May 6, 2008 at 2:21 am #

   124. Chris wrote:

        shmo! » That logic doesn’t work, Shmo. The lower the order the more important the species is: plankton and coral are essential ingredients of undersea life while whales and manatees; penguins and polar bears, higher up in the chain, are really less essential. Losing bees is a big deal, losing man isn’t. Losing algae is a big deal, losing the blue whale isn’t. That said, as we have been discussing via email, I am not a proponent of whale-killing and am in fact more of a green freak now that I have ever been. I moved to Europe, gave up a car, ride by bike, go to the green grocers and buy veggies without plastic bags and carry them home in a reusable cotton bag. When I need to go far, I choose the train, when I need to go close, I take the subway or mount my bike. My footprint is low and I am active in my community.

        What have you done for he whales or for the environment lately — besides attacking me?

        Tuesday, May 6, 2008 at 6:46 am #

   125. Chris wrote:

        shmo » Well, I am some old smart fart! I am 38! 38 is old!

        Tuesday, May 6, 2008 at 6:48 am #

   126. shmo wrote:

        geeezz!! what the heck! someones angry today?! thats good and i am gld that u are doing that. it doesnt madder where on the food chain the whales are. they obviously had a purpose on this earth, or they would not be here. why is that so hard for people to understand?? it doesnt madder where they are they are here and important, maybe not as important as other species, but they are still. After reading ur “posts” my friends were very alarmedd, and so we have been making flyers, that we are actually going to give out at school today! what do u think about that? huh? public awarness? we arent adults, so we cannot do as much, but we ARE DOING ALL THAT WE CAN WITH WHAT WE ARE GIVEN!!!!
        O and by the way, about my last six blogs were not directed to you, they were to Phillip! but thank you for telling me ur age, becuase i was wondering about that!

        Tuesday, May 6, 2008 at 12:47 pm #

   127. Chris wrote:

        shmo » I appreciate you for engaging with me and for opening yourself up to this conversation and for calling me out on being controversial — really, the title of my article has very little to do with the whales or the rain forests, it has to do with family, but I knew that “Don’t Save the Whales” and the graphic would get a lot of attention. How old are you?

        Tuesday, May 6, 2008 at 1:53 pm #

   128. shmo wrote:

        it doesnt madder what the objective is, you diplayed this on the iternet,and now you have to live with the consequences.
        I don not need to reveal my age, that is of no importance.

        Tuesday, May 6, 2008 at 5:53 pm #

   129. Chris wrote:

        shmo » Well, je ne regret rien.

        Tuesday, May 6, 2008 at 10:33 pm #

   130. shmo wrote:

        what the heck does that mean?

        Tuesday, May 6, 2008 at 10:40 pm #

   131. Chris wrote:

        shmo » “je ne regret rien” means, “I regret nothing.” In French.

        Wednesday, May 7, 2008 at 2:31 pm #

   132. shmo wrote:

        and how do u think that i would know that?

        well ok then, becuase u better be prepared for people to continue hating you for what you have said and posted, especially if the whale situation becomes worse.

        Wednesday, May 7, 2008 at 10:04 pm #

   133. Chris wrote:

        shmo » Well, I do expect illiterate and ignorant people to continue to write poorly-written sub-literate comments full of swearing and very little thought, that’s for sure. It has been happening for well over 3 years.

        Thursday, May 8, 2008 at 8:16 am #

   134. shmo wrote:

        i think that the people that write on here are very literate, intellegent, and that swearing is common, becuase of the posts that u have posted. just shut up… u write on here too!

        Thursday, May 8, 2008 at 1:00 pm #

   135. shmo wrote:

        and there is a lot of thought that goes into writing, i should think that u know that… but maybe not!

        Thursday, May 8, 2008 at 1:00 pm #

   136. Chris wrote:

        shmo » There is no literacy or intelligence. The English and grammar is appalling — including your grammar and spelling. You should be ashamed. I hope you get into college.

        Thursday, May 8, 2008 at 3:06 pm #

   137. shmo wrote:

        what the heck! this is only cause it doesnt madder! if i was turning in a paper for a grade then it would be good. when people are on here we dont care if the spelling is wrong!
        I’m not ashamed! idc.
        and i will get into college. there is still thought that goes into it, whether u believe it or not!

        Thursday, May 8, 2008 at 11:39 pm #

   138. kevin wrote:

        BLOW ME!!!!!!………. A BUBLE!!! I AGREE WITH EVERYTHING THAT SHMO HAS SAID! THERE IS THOUGHT THAT GOES INTO THESE (WELL NOT REALY MINE) BUT WIT EVERYONE ELSES! AND YES I AM NOT USING GOOD LANGUAGE, BECUASE I DONT CARE WHAT U THINK! U NEED TO RECONSIDER UR IDEAS AND HOW U DISPLAY THEM!

        Friday, May 9, 2008 at 3:21 am #

   139. shmo wrote:

        well thank u for ur agreeing, but ur words did not really prove my point. but thats ok! thanks! i think so too!

        Friday, May 9, 2008 at 3:22 am #

   140. Chris wrote:

        shmo » You undermine all of your arguments because you communicate sub-literally… it really does madder (sic) — all the time. There is never a time when it doesn’t madder (sic). The entire world will dismiss comments like these — dismissing you as poorly-versed and poorly-informed. Ignorant, really, although I know you aren’t, Shmo.

        Friday, May 9, 2008 at 7:04 am #

   141. shmo wrote:

        shut up!! therea re times where u can use akranims and poor spelling ( like i just did) cause it

        Friday, May 9, 2008 at 9:43 pm #

   142. shmo wrote:

        noone cares!i am not poorly literate! infact i love to write and english is one of my best subjects. i will admit that i am a bad speller, but thats ok, cause WHEN I CARE ABOUT IT… i will fix it and re-read my work, but on here, iam not going to waste my time! get it?

        Friday, May 9, 2008 at 9:46 pm #

   143. shmo wrote:

        no one cares!i am not poorly literate! infact i love to write and english is one of my best subjects. i will admit that i am a bad speller, but thats ok, cause WHEN I CARE ABOUT IT… i will fix it and re-read my work, but on here, iam not going to waste my time! get it?

        Friday, May 9, 2008 at 9:46 pm #

   144. lizzy wrote:

        well, i would first like to say that i have borwsed this web all over and have read every blog, so that chris could not call my uninfromed.
        Now, why would you evoke such an image on the web if ur point was totally different? i guess for attention- public awarness- but dont complain now.
        My family is complete. i have two wonderful children, i live in australia where i am a marine biologist, and my husband studies mamal existence. so why should we not save the world? even if my family was messed up, i would still save the world, becuase i care. all the “stupid wahle queadas” as u say are doing the same thing, but in smaller picture, as they cannot do as much as us adults. i do not agree that you descriminate against them, becuase they are trying to make our future bright and becuase they care. if we dont trust them… then who will? and who will fix our previous mistakes?
        as i have read these blogs, i can agree with both sides. not the family issues, but if we should get involved. as few have said, god has made us care takers of this world, but is it our job to fix it? i mean there are two sides, a) that god has everything planned out that we fix what has been odne, or b) that he has the future organized that we dont need to help. now to decide which one to go with, you need to follow what you believe, and stick with it, dont give up.
        as to the teenagers, keep up your commitment to our planet and follow you dreams, they will come true.
        Chris, i would appreciate if you would stop bashing my fututre and yours. they are literate and i see shmos point of how puncuation and speeling doesnt madder, i dont care right now either.
        Phillip~ i have to agree that you have some excelletn points! but then again i am back to my spiritual ways of believe what you believe.
        chris i must say that your arrogance is very… excentutating. it shows that you will commit to what you have started, and that is good even though you get so much grief. i do believe however that the grief you get is very apprehensive and undersatndable.
        thank you for reading my long speil, feel free to blog back to me for info and advice of how you can help.

        Saturday, May 10, 2008 at 4:02 am #

   145. shmo wrote:

        wow! lizzy i am so glad that you have said that! you are seriously living my dream, i mean australia, thats my goal! well thank you, i am glad that adults see us as a bright beacon for them in the future! and that some think we contribute a lot! thank you

        Saturday, May 10, 2008 at 4:04 am #

   146. Chris wrote:

        lizzy » How can you be an adult woman with children and a scientist husband and be able to write like this, “My family is complete. i have two wonderful children, i live in australia where i am a marine biologist, and my husband studies mamal (sic) existence. so why should we not save the world?” Mammal! Mammal! The job your husband does every day is studying Mammals, with two els. Besides, “excentutating” isn’t even a word, so I don’t even know what my arrogance is! Egad! The future is ruined if the entire island of Australia is subliterate, even the wives of marine biologists! Good lord! Please tell me that you’re a 14-year-old girl just pretending to be a mom and wife because otherwise you’ll make my cry.

        Saturday, May 10, 2008 at 7:28 am #

   147. Chris wrote:

        shmo » What is an “akranims?”

        Saturday, May 10, 2008 at 7:29 am #

   148. shmo wrote:

        see like i said, i am bad at spelling. like a.k.a. or t.t.y.l how they satnd for stuff. c’mon use some common sense and sound it out.

        Saturday, May 10, 2008 at 1:33 pm #

   149. lizzy wrote:

        i hope you do cry, i am speaking like this to prove a point. i’m not going to say what it is, or you would never have to find out. we also have differnet ways of speaking, learn that you bone head!

        Saturday, May 10, 2008 at 1:36 pm #

   150. cody wrote:

        yes, why try and save the world. After all it is the only planet in the solar system capable of supporting life!

        Sunday, May 11, 2008 at 12:51 am #

   151. shmo wrote:

        thank you! exactly! well… actually so far! but thats still so true!

        Sunday, May 11, 2008 at 1:48 am #

   152. Chris wrote:

        lizzy » There may be different ways of speaking but there is a dictionary for a reason and when speaking English, mammal is always spelled mammal and never mamal, especially when that personal supposedly has a husband who studies aquatic mammals. So, you’re just plain wrong, sub-literate, and — to be frank — either lazy or wrong.

        Sunday, May 11, 2008 at 12:59 pm #

   153. Chris wrote:

        shmo » I will use common sense next time if you spend the little bit of time trying to sort out what I am trying to say, too. Meet me half-way.

        Sunday, May 11, 2008 at 12:59 pm #

   154. shmo wrote:

        no! ok i am done trying to undertand what is wrong with you.
        to everyone that reads these, dont listen to chris abraham, do as much as you can to help our world and dont let anyone stear you away from what you believe.

        Sunday, May 11, 2008 at 7:14 pm #

   155. Chris wrote:

        shmo » Oh, egad!

        Sunday, May 11, 2008 at 10:49 pm #

   156. lizzy wrote:

        i am with shmo, there is no point in this website. afternoon chap! good bye!

        Monday, May 12, 2008 at 1:58 am #

   157. Chris wrote:

        lizzy » I appreciate it. Thanks for coming.

        Tuesday, May 13, 2008 at 2:35 pm #

Lisa Hayes popped me an article by Denis Hayes, a man who suspiciously seems related to Lisa, “Fantastic new article by Denis Hayes about energy policy — please feel free to share far and wide!” Well, I am the biggest fan of Lisa and so here we go — my attempt to share this article a wee little further and wider: Climate Solutions: Charting a Bold Course A cap-and-trade system is not the answer, according to a leading alternative-energy advocate. To really tackle climate change, the U.S. must revolutionize its entire energy strategy.

Opinion: Climate Solutions: Charting a Bold Course

A cap-and-trade system is not the answer, according to a leading alternative-energy advocate. To really tackle climate change, the U.S. must revolutionize its entire energy strategy.

by Denis Hayes

More than 30 years ago, President Jimmy Carter called for a daring transition to a new energy future, an effort he likened to “the moral equivalent of war.” But the hard truth is that the United States is in far worse shape in the energy realm today than it was when Carter left office.

Since 1981, annual greenhouse gas emissions have grown from 4.7 billion metric tons of carbon dioxide to 5.9 billion metric tons. America imported 1.6 billion barrels of oil in 1981; by 2007 imports had ballooned to 3.7 billion barrels. Today, oil prices have surged past $130 per barrel, and the best evidence suggests that total global oil production is at or nearing its peak. Under President Carter, America dominated the world in renewable energy research, development, and commercialization, but in the ensuing decades our federal government has thrown away that lead.

With the economy now staggering from its addiction to oil, and with evidence of global warming having persuaded all but the knuckle-draggers, is America at last getting serious about freeing itself from carbon fuels?

Actually, no. Most environmentally sensitive politicians and even many national green groups are remarkably blithe that the Lieberman-Warner bill — a 500-page cap-and-trade law filled with more holes than a Madonna dance outfit — will take us there.

The tragedy is that we still have a chance to solve the global warming crisis, but we are blowing it by chasing false hopes in the form of an inadequate cap-and-trade bill.

Acting fast enough and on a large enough scale to avoid unthinkable climate consequences will require a more ambitious effort than the New Deal, the Interstate Highway System, and the Manhattan Project, all rolled into one. Serious efforts to stabilize the world’s climate will have dramatic consequences for industry, transportation, architecture, agriculture, leisure, and consumerism, and so, many of these changes will be fought tooth and nail — as was evident last week when Republican Senators attacked and derailed the Lieberman-Warner bill, forcing Democratic leaders to place the initiative on hold until a new president takes office.

The truth is that all our largest current energy sources will need to be replaced by new sources — over the ferocious opposition of the powerful companies that market them.

The story of how we got into this crunch is a tale of political opportunism and shortsightedness. For had America continued on the course we’d embarked upon in the mid-1970s, the task ahead would now be much less expensive, much less painful, and much more certain of success.

In 1979, after the Arab oil embargo, Carter announced that by the year 2000 America was to get at least one-fifth of all its energy from renewable sources — mainly solar energy, wind, and biofuels. The Solar Energy Research Institute, which I then served as director, was at the heart of this effort. Leading a team of scientists and analysts drawn from national labs and major universities, SERI prepared the detailed technical and policy blueprint to meet or surpass the 20 percent goal.

In 1981, halfway through his first year in office, President Ronald Reagan abandoned the 20 percent goal, reduced SERI’s $125 million budget by $100 million, and installed a dentist named Jim Edwards as Secretary of Energy. To demonstrate his contempt for the notion of alternative energy, Reagan ordered the solar water heaters ripped off the White House roof. We’ve never recovered.

The successive administrations of George H.W. Bush and Bill Clinton, bobbing along on a sea of cheap oil, did little to shift America’s economy to renewable energy sources. And for the past seven years, the United States has been led by a president who projects such a breathtaking marriage of arrogance and incompetence that his refusal to even acknowledge the reality of climate change has not generally been considered one of his more glaring flaws.

As climate science has grown increasingly clear, many corporate CEOs have become convinced that global warming has a human signature. The brightest CEOs of Fortune 100 companies realized that once the Democrats took back control of Congress, it would be only a matter of time before climate legislation was enacted. The next president, whoever it is, will demand action. These CEOs all wanted to be at the table — in Washington, if you aren’t at the table, you’re likely to wind up on the menu.

Environmental groups soon found themselves being courted by business leaders who recognized that the climate threat would require a serious national response. They formed the U.S. Climate Action Partnership and other alliances that offered benefits for environmentalists but also entailed subtle costs. The most obvious benefit was that environmental leaders are taken more seriously on Capitol Hill when they arrive linking arms with the CEOs of General Electric, Caterpillar, DuPont, and General Motors.

The cost was the natural downside of consensus building: Policies cannot significantly harm the core interests of any of the participants. When the participants include the world’s largest automobile company, the largest manufacturer of jet engines, the largest maker of mining equipment for coal and bituminous sands, etc., this is not an insignificant cost.

What emerged from this unexpected alliance was a consensus that the centerpiece of climate policy should be a cap on CO₂, generally applied as close to the point of emission as realistically possible. Additionally, there was widespread agreement that (a) between 25 percent and 80 percent of all emissions permits should be given away to major emitters for a transitional period; (b) the law should provide ample “offsets” available for purchase by companies failing to meet reduction targets; and (c) “safety valves” should permit relaxed enforcement in case greenhouse gas reductions cause temporary economic hardship.

Unfortunately, these are genuinely terrible ideas. They are not bad because they lack ambition; rather, they are bad because they move boldly in the wrong direction. They don’t merely ignore the way that the global economy responds to real-world policies; they ignore everything we have learned about human nature since Rousseau’s belief in humanity’s innate goodness crashed on the shoals of 18th-century reality.

So what should a serious energy and climate policy look like?

Carbon Must be Capped Where It Enters the Economy, Not Where It Leaves It

The backbone of any comprehensive policy to limit greenhouse gas emissions must cap carbon at the places — coal mines, oil fields, pipelines, ports — where it enters the economy. Instead, at the behest of corporate behemoths and their green enablers, our political leaders are focusing most of their attention on smokestacks, and when that is obviously impossible (e.g. with gasoline or propane) on refiners or distributors. They want to cap CO₂ where it enters the atmosphere — an approach that is guaranteed to fail because there are far too many point sources.

Europe has already attempted a cap-and-trade program, and it belly-flopped. Senators Warner and Lieberman, who should be applauded for at least acknowledging that global warming is a problem, failed to absorb some important lessons from Europe, including:

• The most important part of cap-and-trade is the “cap.” Any successful law must place an impermeable lid on the amount of carbon that enters the atmosphere. To whatever extent additional trees or windmills are used to “offset” additional carbon-based fuels, the exercise is self-defeating.
• In contrast to regulating a sea of smokestacks, the best course is to require carbon permits at the 2,000 sources where carbon enters the economy. It would be simple, straightforward, and impossible to “game.” It is vastly more effective than trying to police carbon dioxide wherever carbon is burned. In setting the number of carbon permits issued — and thus determining how much coal, oil, and gas can enter the economy — the government would be setting an absolute, easily-enforced cap on emissions.
• All carbon permits should be auctioned — not given away. In Europe, permits were given away to large carbon users to ease their transition to the new regime. Major polluters made cheap improvements, lowered their emissions, and sold their unneeded permits. This gave windfalls to the worst polluters, penalized companies that had already invested in efficient new factories and renewable energy, and helped guarantee that Europe would miss its Kyoto targets.Auctioning 100 percent of all carbon permits is fair and transparent; it eliminates backroom special-interest pleadings. By reducing the number of permits auctioned each year, the government can guarantee that its emissions targets are met.

Use Auction Revenues Intelligently

The most vital use for most of the revenues would be to serve such climate-related public purposes as building the infrastructure needed for a national “smart grid” for electricity and for high-speed electrified railroads, assuring large federal markets for the sunrise industries of the post-carbon economy, and finding ways to accelerate the solution of the climate problem through huge boosts in federal support for basic research. However, a portion of the revenues should compensate for the regressive nature of what is effectively a carbon tax, perhaps by using them to meet the shortfalls facing Medicare and Social Security and helping to underwrite training for green-collar jobs.

Promote Renewable Energy

Government has a long tradition of helping sunrise industries supplant their well-entrenched predecessors. Canals were encouraged as more efficient than horses. Railroads were viewed as a way to open the west. The interstate highway system replaced many of the functions performed by railroads.

Some renewable energy sources would benefit greatly from a focused, long-term federal commitment to R&D. Others are already poised to ride learning curves to lower prices through economies of mass production — but require guaranteed markets to elicit the necessary investment. (Computer chips went from being high-priced luxuries to cheap-as-dirt commodities only because the Air Force and NASA bought them in bulk until their prices fell to a level where the private market took over.)

The federal government should be buying photovoltaic devices in bulk and installing them on all federal buildings, military bases, and the backs of billboards, and pouring the power into the grid. The goal should be to grow the market in a rapid yet predictable way linked to constantly lower prices. The start-and-stop unpredictability of renewable energy tax credits over the last 30 years has severely undermined the wind and solar industries, and placed American companies at a huge disadvantage with foreign competitors. As recently as 1998, America was the world’s largest manufacturer of solar photovoltaics — a technology that was invented here. But Japan, with a long-term strategy, sped past the U.S. the following year. A few years later, led by Germany, much of Europe implemented tariffs that vaulted the solar field into hyperdrive. If current trends continue, annual global photovoltaic production by 2011 will be a stunning 30 gigawatts, of which the U.S. will contribute perhaps 4 percent.

Construct a Resilient Nationwide Smart Grid to Take Power from Anywhere to Anywhere

The arguments for a national smart grid are legion; the arguments against it don’t hold water. Many carbon-neutral renewable energy sources are intermittent or diurnal, and the best locations both for sources (sunlight, wind, geothermal) and for storage are widely dispersed. We need to be able to knit the nation together. Only the government can assemble the corridor rights to make such a development possible.

Get Serious about Automobile Mileage

In World War II — without Representative John Dingell Jr. to protect it from reality — Detroit was ordered to stop making cars and start making tanks. Today, Detroit needs to be ordered to stop making civilian tanks and start making cars. Manufacturers should be free to use any technology that can get 50 mpg by 2020 and 100 mpg by 2030. The world cannot afford yet another abysmal failure by the once-proud American automobile industry.

Build High-Speed Electrified Railways for Our Busiest Corridors

The answer to every intercity travel need is not an airplane or a car. America is the only industrial power on earth without high-speed electrified rail — a super-efficient mode of intercity travel that can be carbon-free. I don’t know a single American who has traveled on the bullet train from Tokyo to Osaka who hasn’t wondered, “Why can’t we do that from Boston to Washington? From San Francisco to LA?” It would require the same sort of government effort that built the interstate highway system — or, for that matter, the original railroads.

Set Strong Building Energy Performance Standards

We need to make all new buildings carbon-neutral by 2030, requiring vast increases in efficiency and walls and roofs that harvest energy directly from sunlight. The astonishing rate at which voluntary LEED standards have swept across the country suggests a deep hunger on the part of smart architects and builders for structures that will make sense throughout their 50-year lifetimes. We need to build on that momentum to create a new generation of energy efficient “living buildings.”

Train the Labor Force

Reversing climate change has an enormous potential to put America back to work. The greatest employment opportunities are for those who will transport and install solar modules, build and maintain wind farms, construct and operate the high-speed rail system and the “smart grid.” Programs, mostly at community colleges, to teach these new skills need to increase 100-fold, and a special emphasis should be placed on retraining the “losers” in the energy transitions — such as workers in coal mines and coal-fired power plants, etc. — and inner-city poor who have seen their job prospects disappear in the globalized economy.

The Time is Now

Following decades of political denial of climate science, America now lags far behind Europe and Japan in creating most of the basic building blocks for a carbon-neutral era. In several core renewable energy technologies, we have already been passed by China.

It’s not too late to get back in the game. But the global industry is rapidly expanding and maturing, and it has supportive government policies in Germany, Japan, the Nordic states, the Netherlands, South Korea, and China.

America has unparalleled scientific and engineering excellence, formidable financial muscle, bountiful natural resources, a democratic political system, and an entrepreneurial culture well-suited to helping to lead the world into a prosperous, carbon-neutral era. But we have been dragging our heels, as if this were a problem for our children to fix.

Global warming is our problem, and it’s time to get serious about solving it.