You have just under 24-hours until you can watch all of the very best commercials of the year — the Super Bowl commercials — on ION! Or, you can see the commercials all morning tomorrow on Firebrand.com. Why? Well, in case you were under a rock, tomorrow is Firebrand Monday! Check out all the best Super Bowl ads tomorrow night at 11/10C on ION TV.

• http://adcomments.wordpress.com/2008/01/29/firebrand-monday/
• http://adcomments.wordpress.com/2008/02/01/firebrand-press-release/
• http://agencyspy.wordpress.com/2008/01/29/is-that-lint-down-there-firebrands-superbowl-shuffle/
• http://aleyh.com/blogs/Tv-Series/440686/
• http://anbui.wordpress.com/2008/01/29/now-receiving-pitches-over-facebook-firebrand-monday/
• http://beinteractive.blogspot.com/2008/01/road-to-firebrand-monday.html
• http://blog.digitalbackcountry.com/?p=1254
• http://blog.holtz.com/index.php/weblog/will_firebrand_monday_breathe_new_life_into_30_second_spots/
• http://buzztter.com/en/k/Firebrand
• http://cabraham.com/one-day-firebrand-monday-and-all-super-bowl-commercials
• http://chris-abraham.com/
• http://chrisabraham.com/2008/02/02/liveblogging-firebrand-on-ion-on-friday/
• http://chrisabraham.com/tag/campaigns/
• http://chrisabraham.jaiku.com/
• http://chrisabraham.vox.com/library/post/watch-firebrand-monday-for-super-bowl-sunday-commercials.html
• http://chrisabraham.vox.com/library/post/watch-firebrand-monday-for-super-bowl-sunday-commercials.html?_c=feed-atom
• http://community.tvguide.com/thread/Firebrand/Road-Firebrand-Monday/800031742
• http://digg.com/television/Firebrand_Finds_a_Point
• http://digg.com/television/Will_Firebrand_Monday_breathe_new_life_into_30_second_spots
• http://digg.com/television/YouTube_-_Firebrand_Monday_Blogger_Exclusive_Video (29 diggs)
• http://digg.com/television/YouTube_Firebrand_Monday_Blogger_Exclusive_Video
• http://downloads-home.com/test/?p=31232
• http://experiencecurve.com/archives/firebrand-extremely-ambitious-advertising-as-content-destination
• http://feeds.feedburner.com/~r/marcon/~3/225900156/
• http://feeds.feedburner.com/~r/marcon/~3/226049388/
• http://freemyspaceicons.blogspot.com/2008/01/road-to-firebrand-monday-is-paved-with.html
• http://hiebingsuperblog.blogspot.com/2008/02/where-my-ads-at.html
• http://joannapenabickley.typepad.com/on/2008/01/on-a-holiday-to.html
• http://marketingconversation.com/2008/01/24/the-road-to-firebrand-monday-is-paved-with-super-bowl-turf/
• http://marketingconversation.com/2008/01/30/firebrand-getting-some-love-and-grief-from-the-blogosphere/
• http://marketingconversation.com/2008/01/30/its-the-road-to-firebrand-monday/
• http://memes.org/road-firebrand-monday-paved-icons
• http://memes.org/road-firebrand-monday-paved-super-bowl-turf
• http://mythologyretellings.blogspot.com/2008/01/road-to-firebrand-monday-is-paved-with.html
• http://mythologyretellings.blogspot.com/2008/01/road-to-firebrand-mondays.html
• http://news.myspace.com/style/fashion/item/14224832
• http://pownce.com/chrisabraham/notes/1287678/
• http://press.firebrand.com/?p=65
• http://profile.myspace.com/index.cfm?fuseaction=user.viewprofile&friendid=18898948
• http://repdis.com/
• http://repdis.com/category/uncategorized/
• http://roadtofirebrandspots.smnr.us/
• http://rohitbhargava.typepad.com/weblog/2008/01/firebrand-helps.html
• http://rss.furl.net/item/30214399
• http://tattooedmarketer.com/2008/01/23/the-road-to-firebrand-monday-is-paved-with-super-bowl-turf/
• http://technoflak.blogspot.com/2008/01/what-is-firebrand-monday.html
• http://technorati.com/tag/Firebrand%20Monday
• http://technorati.com/tag/firebrand
• http://television.rockerreport.com/will_firebrand_monday_breathe_new_life_30_second_spots
• http://tezis.blogspot.com/2008/01/latest-from-shels-holtzs-blog_30.html
• http://tnc-most-emailed.blogspot.com/2008/01/firebrand-launches-first-national-ad.html
• http://toddand.com/2008/02/01/the-25-most-memorable-super-bowl-ads/
• http://twitter.com/chrisabraham/statuses/660330402
• http://twitter.com/chrisabraham/statuses/668810552
• http://twittervision.com/chrisabraham
• http://www.adrants.com/2008/01/firebrand-to-create-national-holiday-out.php
• http://www.adrants.com/2008/01/prediction-firebrand-will-not-exist-in.php
• http://www.armchairgm.com/Article:A_look_at_20_classic_Super_Bowl_Commercials
• http://www.armchairgm.com/Article:Super_Bowl_commercials_throughout_next_week
• http://www.beneaththebrand.com/2008/01/29/road-to-firebrand-mondays/
• http://www.beneaththebrand.com/category/television/
• http://www.blogcatalog.com/post-tag/launch/
• http://www.blogcatalog.com/post-tag/super%20bowl%20commercials/
• http://www.blogowogo.com/blog_article.php?aid=1227260&t=
• http://www.blogowogo.com/blog_article.php?aid=1227260&t=11
• http://www.boxxet.com/XM_Satellite_Radio/The_Road_to_Firebrand_Monday_is_Paved_With_Super_Bowl_Turf.1hlbzw.d
• http://www.brandflakesforbreakfast.com/2008/01/watch-nothing-but-commercials-between.html
• http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080122/FREE/901414345/1078/rss01&rssfeed=rss01
• http://www.buzztracker.com/permalink/30248/58842877/Will-Firebrand-Monday-breathe-new-life-into-30-second-spots
• http://www.buzztracker.com/permalink/32672/59136349/Ads-as-Content-with-Firebrand-Monday
• http://www.cabraham.com/pownce
• http://www.christopherabraham.com/twitter
• http://www.dmwmedia.com/news/2008/01/31/ads-content-firebrand-monday
• http://www.flickr.com/photos/chrisabraham/2235426769/
• http://www.grokdotcom.com/2007/09/26/firebrand/
• http://www.grokdotcom.com/2007/11/14/in-mild-defense-of-firebrand/
• http://www.jackmyers.com/commentary/media-business-report/13810507.html
• http://www.la-story.com/television/road_to_firebrand_pregame_spot_rolls_out_catch_it/
• http://www.la-story.com/television/the_road_to_firebrand_the_best_of_commercials_unin/
• http://www.managingthegray.com/2008/01/29/firebrand-finds-a-point/
• http://www.mediabistro.com/agencyspy/broadcast/
• http://www.mediabistro.com/agencyspy/broadcast/is_that_lint_down_there_firebrands_superbowl_shuffle_76330.asp?c=rss
• http://www.meevee.com/channels/smartChannel.aspx?q=monday%20night%20football
• http://www.newloveliness.com/love-calculator/web-site-devoted-to-ads-has-commercial-appeal.html
• http://www.personalbee.com/1768/27190336
• http://www.randomculture.com/random_culture/2007/11/firebrand-all-c.html
• http://www.realityseo.com/2008/01/blog-post.html
• http://www.techdispenser.com/posts/view/25002
• http://www.trendylist.com.ar/tag/ion-television/
• http://www.tweetmeme.com/2008/02/01/2205/videos.html
• http://www.tylerschnaidt.com/blocked/nph-index.pl/010110A/http/chrisabraham.com/
• http://www.urlfan.com/local/the_road_to_firebrand_monday_is_paved_with_super_bowl_turf_httptinyurl_com25mkfj/64150934.html
• http://www.youtube.com/watch?v=fs4M9FqgOrU (1,066 views!)
• http://www.zango.com/results.aspx?ct=200&search=firebrand
• http://xyiencediet.blogspot.com/2008/02/watch-firebrand-monday-for-super-bowl.html

31/01/2008, originally uploaded by Chris Abraham.

Firebrand is my client and they love me because I love commercials. However, in the past, I consumed Firebrand exclusively via the Internet because I didn’t have cable and I lived in Berlin, Germany. Right this very moment, I am in the US and I am crashing at a Verizon FIOS Cable household and I am watching Firebrand on ION. It started at 11PM here in Arlington, VA, and it is great! The experience is very Web. Logos scroll along the bottom, just like they do online.

Also, there is a scrolling ticker along the top that promoted both the online Firebrand property, Firebrand.com. I love the CJ, too. I wish I knew her name. She’s in the picture above. Hopefully, someone will drop a comment for me and let me know more about her. Tonight is Thursday on the Road to Firebrand Monday! I really love it. I am pretty psyched to have Firebrand as a client, if you couldn’t already tell.

What’s even better is that I don’t have to watch the Super Bowl in order to see the commercials.  What is Firebrand Monday?  Well, while Super Bowl Sunday may broadcast all of the Super Bowl commercials, it breaks them up with football!

However, on Monday night at 11PM Eastern / 10PM Central, all of the commercials that will be featured for the big bucks during the Super Bowl XLII will be squished into an hour right along with the charming commentary from one of the super-charming and super-gorgeous CJs (Commercial Jockies).

And, if you don’t have ION, don’t worry. It’s all online as well on Firebrand Online.

You’ve already seen all of the Firebrand Monday Spots. Now check out the blogger exclusive, The Road to Firebrand Monday, where only the greatest commercials get to play. Just tune in to the best Super Bowl commercials all this week on ION TV at 11PM/10C.

• TUE Jan 29th: “Big Budget Productions”
• WED Jan 30th: “Chicks in Charge”
• THU Jan 31st: “Big Time Celebrities”
• FRI Feb 1st: “Big Time Brands”
• SUNDAY is the Super Bowl!
• MON Feb 4th: It’s Firebrand Monday, the day after the Super Bowl – celebrate the holiest day in advertising with Reebok Office Linebacker, Terry Tate, heartbreaker Carmen Elektra and classic Super Bowl commercials!

For schedule information or for your local ION station, check out the Firebrand page on TV Guide. Or use your Zip code to find ION on your TV. Don’t forget to visit Firebrand online.

What is Firebrand Monday?

“The Super Bowl has always been the holy grail of advertising and Firebrand celebrates that,” says Shari F. Leventhal, Chief Marketing Officer. “Most people watch the Super Bowl with hopes of seeing the best, most creative commercials the ad industry can serve up. The greatest commercials get to play every day at Firebrand. So the Firebrand Monday campaign is our way of saluting the best of these commercials, past and present, as well as the famous icons that make commercials so memorable, and in many cases, a part of pop culture.

• Blogger Exclusive Video: http://firebrandbloggerexclusive.smnr.us/ (with handy EMBED code)
• Road to Firebrand Schedule on ION TV: http://firebrandmonsched.smnr.us/
• Road to Firebrand Spots: http://roadtofirebrandspots.smnr.us/
• Road to Firebrand Press Release: http://firebrandmonday.smnr.us/
• Firebrand Online: http://www.firebrand.com

The Road to Firebrand starts next week on ION (at 11PM every weekday night) and online at Firebrand.com. Firebrand loves working with me because I love commercials more than I love television. I am an evangelist. This week, they’re coming down the pike with something called The Road to Firebrand, “the multi-million dollar media buy will include spots on cable networks like MTV, G4, Sci Fi and VHI, as well as online video placements on TVGuide.com, YouTube, MySpace and Facebook, among others.” Check it out — it’s quite good and highlights all of our favorite stars from a lifetime of TV commercials and ads — true icons. Here are the teaser spots: Pregame, Kickoff, and Half Time:

Pre Game

Kick Off

Half Time

FOR IMMEDIATE RELEASE
PR Contact:
Dawn Rowan
646-747-3600
dawn.rowan@firebrandtv.com

Press can access images and further information at
http://press.firebrand.com

FIREBRAND LAUNCHES FIRST NATIONAL AD CAMPAIGN:
“THE ROAD TO FIREBRAND MONDAY”
WHERE ONLY THE GREATEST COMMERCIALS GET TO PLAY

All-Star Campaign includes the Caveman, the St. Pauli Girl, the Crash Test Dummy,
Mr. Peanut, Bob’s Big Boy and Mr. Clean, among others.

New York (January 21, 2008) – Firebrand, the hottest spots from the coolest brands, on TV, web and mobile, will celebrate “the Holiest Day in Advertising,” with the launch of its first national holiday campaign, “The Road to Firebrand Monday.” The multi-million dollar media buy will include spots on cable networks like MTV, G4, Sci Fi and VHI, as well as online video placements on TVGuide.com, YouTube, MySpace and Facebook, among others.

The Road to Firebrand Monday campaign begins today with at least three new commercials– PreGame, KickOff and HalfTime – on-air and online over the next two weeks, driving viewers to tune into Firebrand, starting January 28th on ION TV (weeknights 11PM/10C). And all that week on TV, web and mobile, Firebrand will begin showcasing playlists related to the Big Game.

The campaign culminates on the first annual “Firebrand Monday,” February 4th, the day after the Big Game. On TV, the hour will be dedicated to major ads from the Big Game, featuring Celebrity CJs such as Reebok’s “Office Linebacker” Terry Tate and Carmen Electra, who makes her Big Game debut in an ad for Hershey’s “Ice Breakers.” All content is downloadable on mobile devices, iTunes and Firebrand.com. And that morning, Firebrand.com will have only the best of the previous day’s commercials ready for download, allowing viewers to share and rate them all, and to decide for themselves which spot wins the coveted “Firebrand Water Cooler” trophy.

“The Big Game has always been the holy grail of advertising and Firebrand celebrates that,” says Shari F. Leventhal, Chief Marketing Officer. “Most people watch the big game with hopes of seeing the best, most creative commercials the ad industry can serve up. The greatest commercials get to play every day at Firebrand. So the Firebrand Monday campaign is our way of saluting the best of these commercials, past and present, as well as the famous icons that make commercials so memorable, and in many cases, a part of pop culture.”

Viewers watching the Firebrand Monday commercials will be treated to a series of spots featuring a parody of some of the most popular commercial icons including Mr. Clean, Mr. Peanut and the Cavemen, among others. The icons are placed on a football backdrop, either behind the scenes getting psyched up for the game, in the locker room, or huddling conspiratorially on the field. No matter how you slice it, Firebrand delivers an entertaining tribute to what has become advertising’s greatest sporting event.

The fun continues for a week starting Firebrand Monday to the following Monday where every spot that is viewed, downloaded, emailed or embedded earns the viewer a chance to enter to win cash.

Major investors in Firebrand include Microsoft, NBC Universal and GE’s Peacock Equity Fund. Firebrand can be found at www.firebrand.com <http://www.firebrand.com> , and weeknights on ION television network at 11 PM/10C and on www.itunes.com <http://www.itunes.com> . For additional information, check out http://press.firebrand.com.

Firebrand. Where only the greatest commercials get to play.

###

Firebrand Multimedia

• Road to Firebrand Monday

  • Half Time 30secTV
  • Kick Off 30secTV
  • Pregame 30secTV
  • Road to Firebrand Monday-JPG

• Screenshots of Firebrand

  • Firebrand Logo-AI
  • Firebrand Logo-JPG
  • Firebrand Logo-SWF
  • Firebrand Search
  • MOBILE
  • SYNCHRONOUS
  • TV
  • WEB

• Firebrand Social Media

  • Del.icio.us
  • Facebook
  • Flickr
  • iTunes
  • Myspace
  • YouTube

2007

November 27

Just What The World Needs Now

David Burn, AdPulp
(read more…)

Firebrand Makes Its Debut As The First 3 Screen, Multi-Platform Network Dedicated to Commercial Culture

Alan Weinkrantz, 3 Screens.net

(read more…)

November 26

Can Firebrand Make Commercials Hot?

Chris Albrecht, GigaOm

(read more…)

Firebrand Makes its Debut as the First Multi-Platform Network Dedicated to Commercial Culture

create magazine

(read more…)

Commericals as Content

Charles Sipe, Cool Marketing Stuff

(read more…)

Forget about the Super Bowl Ads

By Tarik Moody, RadioMilwaukee’s Diggin’ with the Architect

(read more…)

November 15

Firebrand movie includes work!

Be.Interactive

(read more…)

FirebrandTV; A Great Way to Waste Time at Work

Marketing Conversation

(read more…)

Fond of commercials? This post is for you

VOIP

(read more…)

November 14

In (Mild) Defense of Firebrand

grokdotcom

(read more…)

For the birds

Make The Logo Bigger

(read more…)

Firebrand – For those without enough commmercials in their life

Movie Marketing Madness

(read more…)

November 13

Firebrand

Be.Interactive

(read more…)

November 12

all in one place

zefrank

(read more…)

October 10

Influx Interview- Shari Leventhal- Firebrand

Influx Insights

(read more…)

October 1

Brands on fire

‘Cross The Breeze

(read more…)

September 26

Firebrand Shows Ads The Way MTV Used To Show Music Videos

By Rohit Bhargava, Influential Marketing Blog

(read more…)

September 25

how firebrand lit a blog on fire

Brand Flakes for Breakfast

View Full Article

Firebrand All-Ad Video Network Set to Debut

By Kamau High, Adweek

(read more…)

Commercial Culture Gets Its Due

Brand Noise

(read more…)

Brands on fire (with a little help from crayon)

By Greg Verdino, Greg Verdino’s Marketing Blog

(read more…)

Life after the 30-second spot?

By Joseph Jaffe, Jaffe Juice

(read more…)

Consumers Gain Greater Control As Brands Get Fire

A Media Circ.us

(read more…)

Firebrand Preview Launches during Advertising Week – Love Coverage

By David Berkowitz, Inside the Marketers Studio

(read more…)

Firebrand – Extremely Ambitious Advertising as Content Destination

Karl Long, Experience Curve

(read more…)

Microsoft, NBCU Back Venture That Turns Ads Into Content

By David Goetzl, Media Daily News

(read more…)

Commercials serious business at Firebrand

By Alex Woodson, The Hollywood Reporter

(read more…)

TV Commercials Redistributor Firebrand Raises Funds

Submitted by Mark Hefflinger, Digital Media Wire

(read more…)

Firebrand All-Ad Video Network Set to Debut

By Kamau High, Brandweek

(read more…)

Tech company offers commercials only

By Amanda Fung, Crain’s New York Business.com

(read more…)

NBC: That’s Advertainment

By Stuart Elliott, The New York Times

(read more…)