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Content Marketing

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Content marketing creates interest in a product through educational or informative material.

Content marketing is any marketing that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.

Content marketing creates interest in a product through educational or informative material. Successful content marketing relies on providing consistent, high-quality content that solves people's problems.