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tl;dr: We at Gerris are in the ring with you. With our online reputation management and online perception marketing services, we’re in your corner. With our help, you’ll win the fight for your good name on an online search.

This article was originally published on the Argentum website on December 20, 2019 and written by Sara Wildberger

As part of my SEO practice, I also do personal and corporate online reputation management (ORM) which is defensive SEO.

You'll easily need to take an entire year of constant gardening on order to effect Google in any real way during an online reputation management campaign.

You are not helpless in the face of negative search results. A directed, well-executed, diligent campaign will place your desired results high in the list, pushing undesirable results down to irrelevant pages where the majority of Internet users do not bother to look. 90% of searchers never look past the first page – i.e. the first 10 results. 99% of searchers never look beyond the second page. We will work to get the undesirable results as far from those first two pages as possible

Chris Abraham co-developed Online Reputation Management (ORM) with Steve Stesney while employed by New Media Strategies (NMS) in 2002 and has been doing ORM for Abraham Harrison, Reputation.com with Michael Fertik, and Gerris Corp ever since.

Online reputation management (ORM) is the practice of crafting strategies that shape or influence the public perception of an organization, individual or other entity on the Internet. It helps drive public opinion about a business and its products and services.

The way you feel now about all those photos of you at the beach, in your suit, body-proud, tanned and drinking — liberation and joy — may end up making you feel completely different in your near future — trapped and ashamed. No matter how young you may be, reading these words, you need to start thinking long-game when it comes to your online reputation.

If you want to fix your online reputation, writing big checks to an online reputation agency isn’t enough over the long haul — you’ll also really need to get your own house in order.

If you haven’t been writing about what you know about marketing, public relations (PR), digital advertising, social media marketing, influencer marketing, content marketing, marketing automation, online reputation management (ORM), search engine marketing (SEM), and search engine optimization (SEO) on a blog or online publication for as long as you’ve been passionate about these subjects, you should start now.