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Tone: it’s not what you say, it’s what people hear
Show all of your beautiful colors, Little Rainbow! Even the biggest bro tears up when he’s compelled to give his best bro a Best Man speech; even the steeliest ruffian is oft reduced to tears when delivering his dad’s Eulogy.
Located in Blog
Why promoting a brand takes perseverance
Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.
Located in Blog
Reddit is rolling out new user profile and moderation features
Reddit just offered me the ability to have a lovely twitter-like new profile page with profile image and header photo. This started rolling out 5-months ago.
Located in Blog
Don’t Ignore Message Boards In Your Social Media Marketing Strategy
The problem with most social media marketing agencies is that we’re fickle. We tend to keep rushing into the future, adopting anything and everything hot and new and overlooking the rest. In our constant hunger for the latest and greatest, we have mostly abandoned working-class heroes like forums and message boards, preferring exciting new money to boring old money. But isn’t any kind of money good?
Located in Blog
Fire For Effect When You Can’t Get A Bead On Your Market
I’ve run a social media marketing agency since Autumn 2006. In that time, we’ve learned quite a lot. One of my biggest learnings is that you can’t always get a direct bead on your demographic target–and that’s OK. We’ve worked for a broad spectrum in these five years, from health care and pharma to huge radio astronomy projects; from global non-profits to very specific public affairs campaigns. Social media marketing and blogger outreach and activation can be effective for everything, though it isn’t always clear how. B2B seems to be the least confident that social can help them but I believe we have really sorted it out: What I’ve learned is that if you cannot target your dream customer directly, you can target everyone around him.
Located in Blog
Chris Abraham's Social Media Marketing (SMM) Skills
I have been a professional marketer to online communities since way before Facebook and Twitter existed.
Located in Capabilities
Use Instagram as the starting point to promote your business online
I chose Instagram as ground zero for Live Tweeting events because with just a little set-up, you can take just one filtered square photo with your smartphone using Instagram and you can automagically post to Facebook, Flicker, Tumblr, Twitter, and Swarm with one click — it just takes a little bold sharing of your organization’s Facebook, Flicker, Tumblr, Twitter, Swarm logins and passwords.
Located in Blog
Unique locations deserve unique profiles
Where it's happening is as important to the increasingly location-aware internet as that it happened at all.
Located in Blog
Influencer marketing should not be about collecting influencers
The worst thing about the internet has been the commodification of friendship
Located in Influencer Marketing (IM)
Nice mention in GaggleAMP: The secret weapon of online influence
Thanks to JD Lasica for including me in his latest post on Socialmedia.biz
Located in Influencer Marketing (IM)