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Healthcare Needs Social Media Influencer Marketing
There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands. Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing.
Located in Blog
Win lifestyle influencers over with generosity and attentiveness
It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead.
Located in Blog
Five social media courses make one social media strategy meal
Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.
Located in Blog
Be kind for everyone you meet is fighting a hard battle
Kindness is not an absolute. Kindness only exists in the eyes and the mind of the recipient of the kindness.
Located in Blog
The state of the blogger outreach union ten years on
The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
Located in Blog
Free Do-It-Yourself Influencer Marketing Webinar
Free Biznology Do-It-Yourself Influencer Marketing Webinar with Chis Abraham on Mar 22, 2016 at 11:30 AM EDT. You built it, where are they? Unless you’re a celebrity, influencers won't come to your open mic night unless you’ve already won them over. Learn to get the attention of potential natural allies and fans, connect with them, and appeal to their interests and passions to benefit your brand in a million ways, often for free.
Located in Events
Influencer Outreach
Influencer Outreach is one of the services that sets Gerris apart from other Digital PR firms.
Located in Services
Influencer marketing should not be about collecting influencers
The worst thing about the internet has been the commodification of friendship
Located in Blog
Influencer outreach is more PR than marketing or advertising
Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.
Located in Blog
Launch your social campaign with guns blazing!
When I have a client that needs something launched in a big way I go at it with guns-blazing.
Located in Blog