[Guest post by Stevie Wilson of the LA Story blog] If you aren’t familiar with me, this is Stevie Wilson and I post very intermittant posts here and on Marketing Conversation.com .

Chris Abraham has been on my blog many times–both in podcast and in reference (where have you been?). If you read this blog you know that Chris Abraham, attends– and speaks at– many major social media events and conferences. He’s an interesting person to know because he’s a multi-dimensional person with an inquisitive mind and lots of interests. If you want to know about the posts on my blog, head over there and do a search on my blog or head over to www.chrisabraham.com or marketingconversation.com and search for my posts there. This might be a bit redundant for this blog but hang with me people, it gets better!

Chris Abraham (looking pretty dapper here and he was dressed pretty much like this the night we had dinner)

Before we get into the podcast, you need a bit of back story. I interviewed Chris Abraham at least 3 years ago– about a statement he made about his life. (Like I said, it’s a podcast, hunt it down in my blog or his). I was able to connect to him and he was willing to talk to me and so began a series of irregular podcasts and contributions to blogs that sort of created a friendship of sorts. Given the range of topics, we have no problems laughing at each other’s jokes or finding out that we both like to do target practice. Yet during all this time, I had never met Chris. The only way I had seen him was his photos or if he was in a video–really– in at least 3 years.

So as Chris Abraham made this sojourn across the country, making pit-stops in all kinds of places (and being stuck in ice storms), we eventually put together a “meet-up” and when all was worked out, we met at the Beechwood Restaurant in Venice. Not the easiest place to find for an Angeleno who doesn’t know Venice but so much easier for someone from out of the area — he beat me there because I got lost and circled the area twice! Patient man that he is, he recognized me as I can flying in the restaurant door and we headed out to the patio for dinner — and to get me a cocktail.

We ordered up some appetizers– and this man has a taste for the exotic and I went with it. Great idea too! Fried edamame, fried spicy chickpeas (YUM!) and some sashimi type fish.

This podcast was done LIVE in a busy restaurant. I have tried to amplify and clean up the sound but parts might be a bit faint so turn up the volume or plug in a headset and turn up the volume. It is very very funny. We had a diverse range of topics to talk about.

We did order dinner– and you will hear it in the podcast along with 2 people who were sitting next to us. The person who mentions Steve Martin’s book is the wife and the man talking about dying his hair red is the husband.. and they were interesting people–VERY interesting people.

Here’s my dinner– and me! Photo by Chris Abraham.

(sparkly eyes thanks to the Jack and Jill cocktail and a lot of laughte. Recipe at the end. )

I didn’t take a photo of Chris because he was back-lit and he would have either been dark with a halo (hmmm Chris does that mean you are an angel in disguise?) or I would have/should have used my flash and then worked it a bit in photoshop! Why didn’t I ? I thought it would stop the flow of conversation and the people on the other side were listening to our conversation too. I guess we were pretty interesting or we were having a better time than them.

Beechwood Jack and Jill Cocktail

• Lairds Applejack
• Pomegranate Syrup
• Fresh Lemon Juice
• Orange Bitters

Served on the rocks, topped with Prosecco.
Yummy drink and the Prosecco adds just the right amount of fizz.

Thankyou to Chris Abraham for being willing to podcast in that environment. I think he may not remember all that was said. I certainly didn’t. Also the couple next to us were very chatty and very funny. Thanks to Chris for dinner too.. he was willing to fight me for the bill. So I deferred to his better judgement as he is over 6 feet tall and I am about 5’3″. We both have the similar taste in cars– fast, German and BMW are 3 key words. What they will be next year.. could be entirely different.

Chris Abraham has left LA now and headed north. So by the time he sees this I am not sure where he will be. However maybe, if we are very lucky, he will head back down into LA and I can corral him into another podcast about social media topics or affects or whatever topic he chooses. “The princessification of girls” is on facebook and his blog.

Thanks again Chris. It was really fun. Hope we can have coffee or show you something other than Venice as part of a tour of LA. I think you would like to see more of So. California.

Stevie Wilson, LA-Story.com

I just posted an article onto Marketing Conversation called Gifting Bloggers Doesn’t Mean Pushing Swag and within minutes Stevie Wilson of LA-Story wrote the most amazing comment on the culture of swag that is commonplace in Los Angeles, California… (via Marketing Conversation)

Swag is the name of the game in Los Angeles– in a city that lives and dies by celebrities getting swag and quite frankly are the least needy for that – because they have the $$ to pay for anything given to them.

Swag has a bad connotation because it smacks of pandering and quite frankly payola. However when it comes to blogging– depending on the topic of course–one can hardly blog about a skincare line if one hasn’t tried it — or has tried it for only one week and doesn’t own up to the fact.

Gifting is somewhat different. Sometimes it’s a holiday or birthday gift that really is a “gift” between a corporate entity and the blogger for the support (if there has been support and I don’t mean Perez Hilton type support that has been advertised) that the blogger may have given. Or it can be something that the corporate entity has done to gain the attention to the brand in such an unusual and interesting way that it definitely gains the immediate attention and enthusiasm of the blogger– like a video iPod that has videos of fashion shows or make-up tips from NY Fashion Week .

In LA there is a gifting process that is quid pro quo but typically for the more visible press— which means stylists who bring in celebrities to a suite whose promoter gives them a trip or a great big fat goody bag of stuff (the same goody bag given to the celebrities)

However that being said, even the stylists get shunned despite bringing or sending in celebrity friends, clients or contacts.

Some PR and brands don’t think that bloggers count. Trust me– we can reach people faster if you are kind, polite and friendly.

Agreeing with Chris here that offering me some worthy information is well worth it — whether it’s to be written about or giving me some heads up on a trend or event that’s about to launch.

I have PR people who slip me the 411 on celebrity clients wearing the brands they represent before anyone else has it. You can bet I run that information and pronto!! Others tell me about new things just because they know I can help support that when it launches– because I can “plan” for blogs around it.

It all depends on how and what you value. I have yet to see anyone gift me something so amazing that I would jump .. Been promised things (cars to come get me and other trinkets), but they never come through– suddenly bloggers are persona not so grata.

Well, in the blogger-to-blogger dialog between Norman Birnbach and me, starting with How Do You Establish Metrics for a Blogging Initiative? Take a page from the campaign for Jerry White’s book then moving onto Guy Kawasaki on the impact of bloggers on PR and buzz, then Gifting Bloggers Doesn’t Mean Pushing Swag, Stevie Wilson on The Swag Culture of LA, finally onto To Swag or Not To Swag — Actually Chris Abraham Clarifies the Notion of Swag:

To Swag or Not To Swag — Actually Chris Abraham Clarifies the Notion of Swag

In response to my blog entry, Guy Kawasaki on the impact of bloggers on PR and buzz, Chris Abraham has provided additional perspective about swag in his post, “Gifting Bloggers Doesn’t Mean Pushing Swag.”

Check it out, but here’s some of what he said:

• “Gifts don’t have to be free stuff — like books or iPods — gifts can be in the form of knowledge, intellectual property, insider access, or blogger exclusives; gifts can be informational, gifts can solve a community problem, or customer service issues.
• “What a gift needs to be is super-valuable to the recipient — the value of a gift is based on perception. You need to be willing to give the gift that the blogger wants and not the gift you are prepared or want to give.
• “What is not cool is half measures or crappy, throw-away gifts, the Internet version of key rings and a bowl of candy. Offering throttled, limited or restricted demos (without access to the full version when it is released); offering a single book chapter (without the whole book being an option); or granting “exclusive” access to something that is already released is just plain lame and will result in severe negative consequences.”
• “It is pretty bad to not give a gift when you reach out to bloggers just because you feel entitled or represent a fancy client but it is worse to be stingy about the gift you do give. Make sure the gift is generous — give until it hurts.”

This is very useful. I’m sorry if I misrepresented what Chris was telling me about swag.

Thanks, Norman, I appreciate the follow-up post that better explains my methodology and the implemented strategy and best practices of Abraham Harrison.