Chris Abraham » starbucks http://chrisabraham.com Because the Medium is the Message Sat, 26 May 2012 02:24:43 +0000 en hourly 1 http://wordpress.org/?v=3.3.2 VIA Starbucks Instant Coffee Tastes Like Coffeehttp://chrisabraham.com/2009/04/27/via-starbucks-instant-coffee-tastes-like-coffee/ http://chrisabraham.com/2009/04/27/via-starbucks-instant-coffee-tastes-like-coffee/#comments Tue, 28 Apr 2009 00:42:04 +0000 Chris Abraham http://chrisabraham.com/?p=6379

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Image by Macartisan via Flickr

I have been curious as to how good the new premium Starbucks VIA instant coffee is — and I have not tried it yet — but I think it is a win, according to the gang at What’s Up Below Deck, Starbucks VIA instant coffee taste test. Is it as good as they say?

The VIA claim more or less stands up. In terms of appearance, aroma, mouthfeel, and taste, VIA is pretty close to the Ground Italian Roast and miles different and better than Taster’s Choice. Lots of body, no off-notes and no artificial flavor. We both agreed that sample #2 (the Ground sample) had a slightly richer and more distinctive taste than sample #1 (VIA) but nothing that either of us would have picked up without a side-by-side comparison. I think it’s fair to say that Starbucks has successfully reinvented the instant coffee category and shown what’s possible.

VIA Starbucks Instant Coffee Tastes Like Coffee
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]]> http://chrisabraham.com/2009/04/27/via-starbucks-instant-coffee-tastes-like-coffee/feed/ 0 I Heart Starbucks Breakfast Sandwicheshttp://chrisabraham.com/2005/04/29/i-heart-starbucks-breakfast-sandwiches/ http://chrisabraham.com/2005/04/29/i-heart-starbucks-breakfast-sandwiches/#comments Fri, 29 Apr 2005 11:16:26 +0000 Chris Abraham http://chrisabraham.com/?p=323

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starbucks I Heart Starbucks Breakfast SandwichesThe folks around the office have been gushing about Starbucks’ breakfast sandwiches. I finally tried the $2.99 ham, egg, and cheese “Egg McMuffin” myself and here I am gushing* right along with them. I really hate Starbucks’ lunch menu. It is offensive to charge over a fiver for a cold prepackaged sandwich. Everything changed last month. No, lunch still sucks at Starbucks, but they introduced breakfast sandwiches. No joke.

There are three types, the pepper bacon, egg, and cheese; the ham, egg, and cheese (which I enjoyed), and the Florentine, which I think has turkey or something (I didn’t get the scoop). And unlike the lunch sandwiches, they are heated in a proper oven for you. Mind you, they are not made for you but rather reheated, but luckily not in the microwave. There is noone in my office who has had one who doesn’t pipe up with adoration whenever someone mentions it. Anyway, enough gushing. *Gushing, blogging, same thing — whatever.

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