Jeremy Pepper just wrote a blog post entitled Can I can get a big cup of STFU please? that you should read. The long story short is that social media is just one part of public relations and that everything really hinges on relationships and connections (Via Marketing Conversation and POP! PR Jots):
The fact is […]
My business partner and CEO, Mark Harrison, boiled our, Abraham Harrison’s, elevator speech down into bullet points. Let me know what you think!
Abraham Harrison, LLC is a Public Relations company dealing solely in online media
AHLLC has two practices: Promotional online PR, and Defensive online PR
Promotional online PR is about getting the client’s message out
Three […]
Krishna De just wrote an article called How Not To Pitch A Blogger and it is brilliant and useful — “here are three of the many mistakes they made in the pitch:”
there was no personal connection in the email to me about why the story may be of interest to me and my readers
they did […]
I just posted an article onto Marketing Conversation called Gifting Bloggers Doesn’t Mean Pushing Swag and within minutes Stevie Wilson of LA-Story wrote the most amazing comment on the culture of swag that is commonplace in Los Angeles, California… (via Marketing Conversation)
Swag is the name of the game in Los Angeles– in a city that […]
This morning, Norman Birnbach wrote an article wherein he suggests that I emphasize giving swag:
One of his tips is to “Give swag” — a point that Chris Abraham emphasized in a recent interview. The reason is that blogging is often a second career and there are few perks so swag can make a difference to […]
My Director of Client Service, Daniel Krueger, wrote an insightful blog post over at Abraham Harrison’s PR and marketing blog, Marketing Conversation, called Marketing in the New Millenium. The story is in growing response to the fine article from Norman Birnback over at PR Backtalk, including Spread The Word: Blogs Matter We Just Can’t Measure […]
Andy Sernovitz’s blog’s name says it all, and definitely reflects my response to reading this: Damn, I Wish I’d Thought of That!, especially in his post Instant Word of Mouth for Restaurants. From our experience doing blogger outreach and blogger gift-giving, this is on-the-money advice you should all consider:
Give every lunch customer 6 desserts to […]