I woke up to an amazing article written by Jonathan Trenn, The fallacy of community, and I responded in a comment to a pretty passionate article and a passionate comment string, and here’s what I wrote — and I have expanded the argument below, so it is an expansion. Via Marketing Conversation.
Gosh, I don’t know […]
Creating a space for your members to “show off” or “express themselves” is less important than giving members to interact. They crave connection and will pursue any perceived connection such as shared interests, hometowns, movies, orientation, or schools.
They’re not at all about sharing, they’re about connecting. The best of breed SNS’s are primarily concerned with […]
In response to Do PR Execs and Lawyers Have the Same Bad Rep?, Amanda Chapel responded, “Your logic is flawed at the outset (with all due respect) . . .”
Shel Holz is smart and insightful in his response to the bad rap that PR gets these days: “The lying profession? Please. … And who, in this era of like-it-or-not transparency, believes they can get away with a lie anyway?” Via Strumpette. My response? I feel the same way about the reputation of the […]
Blogging Basics Course Syllabus at Bethesda Writer’s Center
Blogging Basics One-Day Workshop: “Writing for online consumption is much different from writing for the page. Learn how to write for the Internet and the blogosphere in this one-day class focused on the unique and powerful way the blogosphere communicates and how you can best leverage your own personal passion, your own personal artistic voice, […]