Category Archives: Online Advocacy

Imagine Meeting Someone in a Bar

I have been going through Google Docs and discovered an internal document I would like to share with you from back in the beginning of 2007. Taylor Donlan wrote it to explain to our new staff how best to reach out to and engage online on behalf of our clients and in general. I was […]

What Does Abraham Harrison LLC Do?

My business partner and CEO, Mark Harrison, boiled our, Abraham Harrison’s, elevator speech down into bullet points.  Let me know what you think!

Abraham Harrison, LLC is a Public Relations company dealing solely in online media

AHLLC has two practices: Promotional online PR, and Defensive online PR

Promotional online PR is about getting the client’s message out

Three […]

Marketing in the New Millenium is PR

My Director of Client Service, Daniel Krueger, wrote an insightful blog post over at Abraham Harrison’s PR and marketing blog, Marketing Conversation, called Marketing in the New Millenium. The story is in growing response to the fine article from Norman Birnback over at PR Backtalk, including Spread The Word: Blogs Matter We Just Can’t Measure […]

On Survivor Corps’ Blogger Outreach

Norman Birnbach just posted the first part in a series of articles about a recent blogger PR outreach that my company, Abraham Harrison, did on behalf of Survivor Corps. It is a very generous article and everyone here is very pleased.
Our goal for the Survivor Corps campaign was to promote both the introduction of Survivor […]

Be Generous, Not Stingy, When Engaging Bloggers

Andy Sernovitz’s blog’s name says it all, and definitely reflects my response to reading this: Damn, I Wish I’d Thought of That!, especially in his post Instant Word of Mouth for Restaurants. From our experience doing blogger outreach and blogger gift-giving, this is on-the-money advice you should all consider:
 
Give every lunch customer 6 desserts to […]

Online Outreach and Online Engagement Primer


Advanced Blogging Workshop in Bethesda Today

“Okay, you have a blog and consider yourself a blogger. The next step is how to build your prestige, your readership, and your reputation. This class will demystify the process of taking your personal blog and developing it into a popular resource. Being brilliant, funny, insightful, and inspired is just the beginning; learn how to […]

Blogging Basics is a Very Basic Blogging Workshop


Blogging Basics Course Syllabus at Bethesda Writer’s Center

Blogging Basics One-Day Workshop: “Writing for online consumption is much different from writing for the page. Learn how to write for the Internet and the blogosphere in this one-day class focused on the unique and powerful way the blogosphere communicates and how you can best leverage your own personal passion, your own personal artistic voice, […]

All Clients Deserve to Have Representation

In response to Do PR Execs and Lawyers Have the Same Bad Rep?, Amanda Chapel responded, “Your logic is flawed at the outset (with all due respect) . . .”