Well, in the blogger-to-blogger dialog between Norman Birnbach and me, starting with How Do You Establish Metrics for a Blogging Initiative? Take a page from the campaign for Jerry White’s book then moving onto Guy Kawasaki on the impact of bloggers on PR and buzz, then Gifting Bloggers Doesn’t Mean Pushing Swag, Stevie Wilson on […]
This morning, Norman Birnbach wrote an article wherein he suggests that I emphasize giving swag:
One of his tips is to “Give swag” — a point that Chris Abraham emphasized in a recent interview. The reason is that blogging is often a second career and there are few perks so swag can make a difference to […]
My Director of Operations, Saul Wainwright, wrote a very fine blog post, Spread The Word: Blogs Matter We Just Can’t Measure It!!, over on Marketing Conversation today in response to a blog post by Norman Birnbach of PR Back Talk titled How Do You Establish Metrics for a Blogging Initiative? Take A Page (Via Marketing […]
Norman Birnbach just posted the first part in a series of articles about a recent blogger PR outreach that my company, Abraham Harrison, did on behalf of Survivor Corps. It is a very generous article and everyone here is very pleased.
Our goal for the Survivor Corps campaign was to promote both the introduction of Survivor […]