Category Archives: Marketing

Viral Marketing Talk by Jennifer Laycock at PodCampOhio

I have been trying to record some of the sessions at PodCampOhio but since my lovely Nokia N95 8GB isn’t working with 3G (thanks, AT&T 3G for breaking on me), I have been doing my best using Qik with EDGE, which sucks.  The good news is that I was able to record quite a little […]

Comprehensive Online Conversation Marketing Campaigns

Abraham & Harrison offers its clients comprehensive Online Conversation Marketing campaigns based on the core fundamentals of effective Marketing Communication techniques. We integrate Online Publicity, Online Grassroots & New Media Marketing, Business Intelligence and Search Engine Services to ensure that our clients’ message, the right message, is being portrayed in every corner of the […]

Marketing in the New Millenium is PR

My Director of Client Service, Daniel Krueger, wrote an insightful blog post over at Abraham Harrison’s PR and marketing blog, Marketing Conversation, called Marketing in the New Millenium. The story is in growing response to the fine article from Norman Birnback over at PR Backtalk, including Spread The Word: Blogs Matter We Just Can’t Measure […]

Be Generous, Not Stingy, When Engaging Bloggers

Andy Sernovitz’s blog’s name says it all, and definitely reflects my response to reading this: Damn, I Wish I’d Thought of That!, especially in his post Instant Word of Mouth for Restaurants. From our experience doing blogger outreach and blogger gift-giving, this is on-the-money advice you should all consider:
 
Give every lunch customer 6 desserts to […]

Achieving Lingerie 2.0 Thanks to Knicker Picker

Inline video and photo embeds have become essential tools in marketing 2.0. Sex sells, and so does playful innovation. I am impressed by this embedded Flash-based widget from the gang at Knicker Picker, a UK-based reseller of intimate apparel.Of course, since sex does sell, I found the skimpiest, cutest, little outfit possible: there […]

Chris Abraham Ascends the Adage Power 150!


Marketing Collateral AKA Collateral

“Collateral Material is any company or product marketing pieces that are distributed directly to individual customers or can be viewed by customer in person. Examples are, brochures, cards, or displays that may be used in a sales meeting, sent by mail (if mailable) as a request for information, or displayed at a point of sale.” […]

Blogging Basics is a Very Basic Blogging Workshop


Become a Better Blogger, Monetize Your Blog, Create and Build Your Personal Brand

If you want to become a better bloggers, monetize your blog, and create and build your personal brand then I recommend attending the PostieCon ‘07 in Orlando, Florida, on June 1 & 2, 2007. Register now because PostieCon ‘07 is cheap at $199.95, but only until May 18th. Even without PostieCon ‘07, Orlando is cool, […]

McDonalds Revived a Dormant Meme with McJob