Category Archives: Jonathan Trenn

On the Bob Garfield Chaos Scenario for Advertising

Monday, December 1st, 2008

According to Jonathan Trenn, over at Marketing Conversation — Bob Garfield’s “Chaos Scenario” may start locally — the world of advertising is in a place of chaos — spanning the dead zone between traditional advertising methods and new media advertising.
Bob Garfield’s “Chaos Scenario” may start locally
If you haven’t read Bob Garfield’s presentations of how […]

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Strong Community Demands Strong Leadership

Thursday, July 24th, 2008

I woke up to an amazing article written by Jonathan Trenn, The fallacy of community, and I responded in a comment to a pretty passionate article and a passionate comment string, and here’s what I wrote — and I have expanded the argument below, so it is an expansion. Via Marketing Conversation.
Gosh, I don’t know […]

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