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Category Archives: Intelligence
All Clients Deserve to Have Representation
Tuesday, March 6th, 2007
In response to Do PR Execs and Lawyers Have the Same Bad Rep?, Amanda Chapel responded, “Your logic is flawed at the outset (with all due respect) . . .”
Bloggers Need to Hold Themselves to Ethical Standards
Monday, February 12th, 2007
People ask me what I think about “full disclosure” and “blogger ethics.” My answer always is, there is no obligation for any blogger to follow the ethical standards of journalists or public officials. Bloggers are bloggers because of the true freedom of speech. Freedom of speech doesn’t demand truth. But, if bloggers want to keep […]
New Media Strategies Was New Media Before New Media
Monday, January 29th, 2007
I spent nearly three-years living the life if an “NMSer.” It is where I got trained up in the art of new media strategy and new media marketing. I had an amazing experience working there and I am also happy to share the latest post-Meredith purchase in the form of a very nice article, Tracking […]
People Talk Online Like They Do Over Coffee or Across the Cubicle
Friday, December 1st, 2006
According to Louise Story, “consumer brand companies have long wished they could find a way to eavesdrop (legally) on customer conversations. Marketers can easily read Internet blogs, chat rooms and social networking sites, but what people say over coffee or across their cubicle remains largely unknown.” Conversation over coffee or across the cubicle isn’t special […]
Public Affairs Blogging Comes with Different Rules than PR Blogging
Sunday, November 5th, 2006
Edelman and the Flogging of America by DIGITAL STREET JOURNAL is the finest analysis of the Edelman-Wal-Mart joint that resulted in the Wal-Marting Across America fiasco.
Long Tail PR Requires New Media Marketing and Online Outreach
My good friend George Brett sent me to read Long Tail PR: how to do publicity without a press release (or the press) and I have to admit that the article is an excellent question but there is no there there. In fact, the article might just opening Pandora’s box. I have some answers . […]