Chris Abraham » Firebrand TV

Firebrand is Dead, Long Live Firemedia Partners

Chris Abraham — Mon, 09 Jun 2008 16:45:36 +0000

Firebrand was a client of mine. I got to hang out with Firebrand’s CJ Lauren and tour the Firebrand studios. My CEO, Mark Harrison, and I eagerly watched Firebrand from Berlin — until the house went dark and Firebrand was forced into bankruptcy when all their investors bailed on them — and us! Well, like a Phoenix, Firebrand has risen from the ashes in the form of Firemedia Partners. Good luck, guys! Here’s the Press Release I just received in my INBOX from Shari F. Leventhal:

FIREMEDIA PARTNERS TO LAUNCH ADVANCED CREATIVE AND MEDIA SOLUTIONS FOR TV, WEB AND MOBILE
Former Firebrand Executives form New Media Company Designed to Deliver Integrated Marketing, Creative and Media Services
New York (June 9, 2008) – Just over two months since the doors were abruptly closed at Firebrand headquarters in Lower Manhattan, former Firebrand executives have joined forces to form Firemedia Partners, designed to provide brands with integrated solutions for marketing across today’s emerging media
Firebrand, the world’s first synchronous multi-platform brand experience, launched across TV, web and mobile platforms in late November and closed in early March.
Firebrand’s former CMO, Shari F. Leventhal says, “The knowledge we gained from our Firebrand experience was invaluable, beginning with the streaming video website, the downloadable playlists, the nightly TV show and of course, the launch marketing campaign. The integrated effort, which combined traditional media with search marketing and social media networking, garnered over 2 million television viewers per week, generated over 250,000 unique visitors, and saw over 100,000 playlist downloads — all in just 90 days. We only scratched the surface in responding to the consumer appetite for great creative advertising. Now, we are tapping the creative talents of our Firebrand “A” team, to deliver entertaining and relevant content to consumers across all new media platforms on behalf of our clients.”
Firemedia services will include multi-platform strategy, branding, advertising, design, web development, production, promotions, social media networking and search engine marketing. Former Firebrand executives include: CMO Shari F. Leventhal, Creative Director Stacy Van Wickler, Brand Designer Patrick McDonough. Roman Vinoly, Firebrand’s co-founder, will serve as Creative Advisor.
More information on Firemedia Partners can be found at www.firemediapartners.com.
Press Contact: pr@firemediapartners.com
PR Contact
Nikki Marconi
#954 673-4164
pr@firemediapartners.com
Press can access images and further information at: Firemediapartners.com/press

Hopefully, a check will be forthcoming, too! Anyway, here’s the email she sent along with the news release:

If you have been wondering what’s next for Firebrand…the home of only the world’s best commercials across TV, web and mobile. Firebrand’s offices in lower Manhattan were abruptly closed a few months ago when our investors decided to stop funding the venture. But in its short though illustrious history, Firebrand’s efforts confirmed today’s consumer interest and appetite for the best in creative advertising across all platforms. And many of us involved with Firebrand still share that passion and believe that the journey has just begun. Enter Firemedia Partners.
(see attached RELEASE)
If you would like to share your insights as we continue on this journey, we invite you to join us via our Firemedia community on Facebook.
http://www.facebook.com/group.php?gid=19270015177
Also, feel free to contact us if you would like further information.
Shari F. Leventhal
Firemedia Partner
shari@firemediapartners.com

What an Awesome Ferrari Ad from Shell!

Chris Abraham — Fri, 22 Feb 2008 09:29:07 +0000

I am a huge fan of watching cars buzz through cities. Well, I like to keep Firebrand running sometimes in its “broadcast mode” which just plays and plays through 30-second spots. Well, I heard the sweetest little buzz of the Ferrari and ALT-TABBED to see what was playing. Well, it was this commercial:

The best video until this Shell ad came out was the video of a Ferrari 275 GTB buzzing through Paris at 140+ mpg:

I Saw Juno and I Really Liked this Simple Film

Chris Abraham — Fri, 22 Feb 2008 09:06:00 +0000

I don’t know I can say about Juno: great simple film and excellent sound track. Of course, I said the same thing about Garden State, Lost in Translation, Shopgirl, and Broken Flowers, so Juno is in excellent company

Chris Abraham with Firebrand CJ Lauren

Chris Abraham — Fri, 08 Feb 2008 14:20:37 +0000

Chris Abraham with Firebrand CJ Lauren, originally uploaded by Chris Abraham.

Here’s CJ Lauren from Firebrand and she’s posing with me in my new Firebrand hat (sweet!). To the left is a reflective neutral gray fabric seamless draped behind the CJs. To the right is a simple reflector — simply some foam core or even cardboard. “Marks” are taped to the floor. This is the cool reality behind modern video production. I am super surprised how teeny-weeny Lauren is — such a petite woman. However, I am also enormous, so she might be normal-sized.

Behind the Scenes in the Firebrand Studio

Chris Abraham — Fri, 08 Feb 2008 14:04:55 +0000

Behind the Scenes in the Firebrand Studio, originally uploaded by Chris Abraham.

Check it out. Behind-the-scenes access to the magic behind the super-high-tech Firebrand world. You can see the video screen and the teleprompter. Her name is Lauren because I can read it there. I will find out what the lady’s name is who is doing the magic because she deserves some serious kudos.

Check out the screen — you can see better how the entire thing works. In the foreground is a soft white light — needed to make sure there aren’t that many shadows thrown onto the “green screen” which is actually neutral gray with a mono-directional reflector. This allows the camera to work with an LED-bejeweled ringlight fit with either blue or a green LED lights allowing more flexibility when it comes to the costuming of the CJs. Super cool.

As you’ll see, the studio is super small but that doesn’t matter, eh! It is super super close and when you throw the CJs into the Magical World of Firebrand, you have an entire universe!

Watching Firebrand Thursday on ION at 11 Again

Chris Abraham — Fri, 08 Feb 2008 13:19:13 +0000

Live Blogging Firebrand Thursday, originally uploaded by Chris Abraham.

I caught Firebrand on ION last night. Again, laughed my ass off. What I like most about Firebrand is that they treat commercials like little movies. The CJs discuss the directors, the actors, the agencies, and the outcomes of the ads. For any of you who are in the industry, it is a great education.

Actually, Firebrand is interesting for anyone interested in products, services, or television and the way things work. It also allows me to do come comparative studies since Firebrand isn’t jingoistic and offers access to commercials from around the world, especially online.

And, of course, cute CJs. Oh, and while Firebrand is and has been my client, the truth is is that they continue retaining me because I am a super fan.

The Firebrand Studio Undressed

Chris Abraham — Thu, 07 Feb 2008 00:35:49 +0000

The Firebrand Studio Undressed, originally uploaded by Chris Abraham.

I got to visit the Firebrand offices yesterday. I was an hour late because some guys from New York decided to win a Very Important Sporting Event and there was a ticker tape parade help. Well, when I arrived, I met Shari and Dawn, grabbed some za, and get to visit the Firebrand studio. Here it is. All the magic is super high-tech. Lauren, the CJ, is standing in front of a neutral density gray seamless with an interesting reflector component that “takes” the color of an LED rimlight around the lens: blue, green — whatever! And, the CJs need to learn how to interact with the Firebrand.com and ION UI. I had a lot of fun — it was great. What a great bunch of people. Very cool.

Hanging with a Beautiful Firebrand CJ!

Chris Abraham — Tue, 05 Feb 2008 21:14:58 +0000

Hanging with a Beautiful Firebrand CJ!, originally uploaded by Chris Abraham.

I grabbed a meeting over at the Firebrand studios today and got to meet one of the Firebrand CJs, Lauren. I think that’s her name. I hope it’s her name. She was super great. They also gifted me that smashing hipster stocking cap. Sporting it, yo yo.

Today is Firebrand Monday! International Super Bowl Commercials Day

Chris Abraham — Mon, 04 Feb 2008 21:10:21 +0000

MON Feb 4th: It’s Firebrand Monday, the day after the Super Bowl – celebrate the holiest day in advertising with Reebok Office Linebacker, Terry Tate, heartbreaker Carmen Elektra and classic Super Bowl commercials!

The Road to Firebrand Monday
Promo Schedule

You’ve already seen all of the Firebrand Monday Spots. Now check out the blogger exclusive, The Road to Firebrand Monday, where only the greatest commercials get to play. Just tune in to the best Super Bowl commercials all this week on ION TV at 11PM/10C.

TUE Jan 29th: “Big Budget Productions”
WED Jan 30th: “Chicks in Charge”
THU Jan 31st: “Big Time Celebrities”
FRI Feb 1st: “Big Time Brands”
SUNDAY is the Super Bowl!
MON Feb 4th: It’s Firebrand Monday, the day after the Super Bowl – celebrate the holiest day in advertising with Reebok Office Linebacker, Terry Tate, heartbreaker Carmen Elektra and classic Super Bowl commercials!

For schedule information or for your local ION station, check out the Firebrand page on TV Guide. Or use your Zip code to find ION on your TV. Don’t forget to visit Firebrand online.

What is Firebrand Monday?

“The Super Bowl has always been the holy grail of advertising and Firebrand celebrates that,” says Shari F. Leventhal, Chief Marketing Officer. “Most people watch the Super Bowl with hopes of seeing the best, most creative commercials the ad industry can serve up. The greatest commercials get to play every day at Firebrand. So the Firebrand Monday campaign is our way of saluting the best of these commercials, past and present, as well as the famous icons that make commercials so memorable, and in many cases, a part of pop culture.

Lots and Lots of Folks Blogged Firebrand Monday

Chris Abraham — Mon, 04 Feb 2008 03:05:58 +0000

You have just under 24-hours until you can watch all of the very best commercials of the year — the Super Bowl commercials — on ION! Or, you can see the commercials all morning tomorrow on Firebrand.com. Why? Well, in case you were under a rock, tomorrow is Firebrand Monday! Check out all the best Super Bowl ads tomorrow night at 11/10C on ION TV.

Liveblogging Firebrand on ION on Friday

Chris Abraham — Sat, 02 Feb 2008 04:43:33 +0000

Liveblogging Firebrand on ION, originally uploaded by Chris Abraham.

Well, today’s the last day on the Road to Firebrand — Friday night! Cute foreign CJ and lots of bizarre ads, including the famous preppy Smirnoff Tea Partay commercial. I am pretty sure that the Tea Partay idea started on YouTube, right? and then was co-opted by Smirnoff. Anyway, Firebrand Monday is on Monday so set your alarms, your Tivos, and your biological clock. Watch Firebrand on Monday night instead of the local news, which will suck anyway.

Liveblogging Firebrand from ION at 11E/10C

Chris Abraham — Fri, 01 Feb 2008 04:04:09 +0000

31/01/2008, originally uploaded by Chris Abraham.

Firebrand is my client and they love me because I love commercials. However, in the past, I consumed Firebrand exclusively via the Internet because I didn’t have cable and I lived in Berlin, Germany. Right this very moment, I am in the US and I am crashing at a Verizon FIOS Cable household and I am watching Firebrand on ION. It started at 11PM here in Arlington, VA, and it is great! The experience is very Web. Logos scroll along the bottom, just like they do online.

Also, there is a scrolling ticker along the top that promoted both the online Firebrand property, Firebrand.com. I love the CJ, too. I wish I knew her name. She’s in the picture above. Hopefully, someone will drop a comment for me and let me know more about her. Tonight is Thursday on the Road to Firebrand Monday! I really love it. I am pretty psyched to have Firebrand as a client, if you couldn’t already tell.

What’s even better is that I don’t have to watch the Super Bowl in order to see the commercials. What is Firebrand Monday? Well, while Super Bowl Sunday may broadcast all of the Super Bowl commercials, it breaks them up with football!

However, on Monday night at 11PM Eastern / 10PM Central, all of the commercials that will be featured for the big bucks during the Super Bowl XLII will be squished into an hour right along with the charming commentary from one of the super-charming and super-gorgeous CJs (Commercial Jockies).

And, if you don’t have ION, don’t worry. It’s all online as well on Firebrand Online.

Firebrand Monday Blogger Exclusive Video!

Chris Abraham — Tue, 29 Jan 2008 23:19:36 +0000

Here’s the blogger exclusive video I have been crowing about from my client, Firebrand. Thanks to all of you who have covered Firebrand Monday. Have a look-see at some of the Social Media Press Releases out there, Road to Firebrand Schedule on ION TV, Road to Firebrand Spots, and Road to Firebrand Press Release. Also, please visit Firebrand Online, http://www.firebrand.com

You’ve already seen all of the Firebrand Monday Spots. Now check out the blogger exclusive, The Road to Firebrand Monday, where only the greatest commercials get to play. Just tune in to the best Super Bowl commercials all this week on ION TV at 11PM/10C.
TUE Jan 29th: “Big Budget Productions”
WED Jan 30th: “Chicks in Charge”
THU Jan 31st: “Big Time Celebrities”
FRI Feb 1st: “Big Time Brands”
SUNDAY is the Super Bowl!
MON Feb 4th: It’s Firebrand Monday, the day after the Super Bowl – celebrate the holiest day in advertising with Reebok Office Linebacker, Terry Tate, heartbreaker Carmen Elektra and classic Super Bowl commercials!
For schedule information or for your local ION station, check out the Firebrand page on TV Guide. Or use your Zip code to find ION on your TV. Don’t forget to visit Firebrand online.
What is Firebrand Monday?
“The Super Bowl has always been the holy grail of advertising and Firebrand celebrates that,” says Shari F. Leventhal, Chief Marketing Officer. “Most people watch the Super Bowl with hopes of seeing the best, most creative commercials the ad industry can serve up. The greatest commercials get to play every day at Firebrand. So the Firebrand Monday campaign is our way of saluting the best of these commercials, past and present, as well as the famous icons that make commercials so memorable, and in many cases, a part of pop culture.
Blogger Exclusive Video: http://firebrandbloggerexclusive.smnr.us/ (with handy EMBED code)
Road to Firebrand Schedule on ION TV: http://firebrandmonsched.smnr.us/
Road to Firebrand Spots: http://roadtofirebrandspots.smnr.us/
Road to Firebrand Press Release: http://firebrandmonday.smnr.us/
Firebrand Online: http://www.firebrand.com

Firebrand Television For the Ladies

Chris Abraham — Sat, 26 Jan 2008 03:52:29 +0000

In response to my recent post, Here’s a Dead Sexy Look at Firebrand TV For You!, I defined Firebrand as Dead Sexy. Well, it is, but it was Dude Sexy. Then came Stevie Wilson, who commented, “love that DIRT section. Bring it on. Give me that game or whatever to play. I am all for that one. The other stuff— cmon.. don’t they do stuff that the *ladies* would really love or do they need to add a woman’s touch to the content…” So, I looked for something more for the ladies. I don’t know how well I did, but you tell me: Firebrand Water World.

Here’s a Dead Sexy Look at Firebrand TV For You!

Chris Abraham — Fri, 25 Jan 2008 18:26:23 +0000

Firstly, you all know that Firebrand is my client. I love them. I have three loves: classic cinema, commercials, and cars. When Jonathan Trenn popped me the above “Firebrand Experience,” called “Firebrand: Sports Stuff,” I freaked out at the realism of the new Colin McRae game, Dirt, and then the rest of it.

NBA star Kevin Garnett gets an autograph session going for Foot Locker, and Codemasters gets behind the wheel with legendary rally driver Colin McRae. Plus, some serious cell defense from Sprint-Nextel, and even more serious Nascar fans from Oreo!

This is basically a good “first experience” of what every minute of every day is like at Firebrand, 24-hours/day online and for an hour-a-day on ION Network, from 11PM, week nights.

Anyway, this is a big couple weeks for Firebrand — the Road to Firebrand Monday. Here’s an excerpt of the email I sent out last Monday:

…We’re only a couple weeks away from the Big Game — and all the associated commercials. Why not check out all of the best ads from the “holiest days of advertising” over at Firebrand, http://www.firebrand.com.
Next week Monday, I’m going to offer you up a blogger exclusive — a spot called “the road to Firebrand Monday” (teaser below) — but for now, I just wanted to get back in touch and catch you up and offer up a couple spots we launched today: the Pre-Game Spot: http://youtube.com/watch?v=C8rYZWReyzw, the Kick-Off Spot: http://youtube.com/watch?v=iEXhigptdM8, and the Half-Time Spot: http://youtube.com/watch?v=c8fwNM. You can check out the full details over at our press release, http://firebrandmonday.smnr.us.
I’ll get back to you next Monday with the blogger exclusive but for now here’s a teaser, “We’re kicking off the road to Firebrand Monday, playing with some of the best names in the game — Mr. Peanut, Bob’s Big Boy, the Cavemen and a California raisin, just to name a few. Some of the greatest icons in advertising are going head-to-head during the Big Game, but who will come out on top?”
And, if you have any questions, please pop me an email and I will get back to you personally — and if you’re interested in more general Firebrand info, feel free to join the official Firebrand group on Facebook, http://www.facebook.com/group.php?gid=5967126396.

My Blog Post About the Road to Firebrand Monday
http://chrisabraham.com/2008/01/24/the-road-to-firebrand-monday-is-paved-with-astroturf/

Road to Firebrand Monday Press Release
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=SPORTNET.story&STORY=/www/story/01-21-2008/0004739662&EDATE=MON+Jan+21+2008,+08:00+AM
http://press.firebrand.com/?p=63

YouTube Group: http://youtube.com/Firebrandtv
MySpace Profile: http://www.myspace.com/FirebrandTV
Facebook Group: http://www.facebook.com/group.php?gid=5967126396

Road to Firebrand Monday Spots on YouTube
http://youtube.com/watch?v=C8rYZWReyzw
http://youtube.com/watch?v=iEXhigptdM8
http://youtube.com/watch?v=c8fwNMrBvMk

ION Television
http://www.ionline.tv/schedule.php

Firebrand on TV Guide
http://www.tvguide.com/tvshows/firebrand/292213

The Firebrand Site (All Commercials, All the Time)
http://www.firebrand.com/

The Road to Firebrand Monday is Paved With Turf

Chris Abraham — Thu, 24 Jan 2008 01:29:52 +0000

The Road to Firebrand starts next week on ION (at 11PM every weekday night) and online at Firebrand.com. Firebrand loves working with me because I love commercials more than I love television. I am an evangelist. This week, they’re coming down the pike with something called The Road to Firebrand, “the multi-million dollar media buy will include spots on cable networks like MTV, G4, Sci Fi and VHI, as well as online video placements on TVGuide.com, YouTube, MySpace and Facebook, among others.” Check it out — it’s quite good and highlights all of our favorite stars from a lifetime of TV commercials and ads — true icons. Here are the teaser spots: Pregame, Kickoff, and Half Time:

Pre Game

Kick Off

Half Time

FOR IMMEDIATE RELEASE
PR Contact:
Dawn Rowan
646-747-3600
dawn.rowan@firebrandtv.com
Press can access images and further information at
http://press.firebrand.com
FIREBRAND LAUNCHES FIRST NATIONAL AD CAMPAIGN:
“THE ROAD TO FIREBRAND MONDAY”
WHERE ONLY THE GREATEST COMMERCIALS GET TO PLAY

All-Star Campaign includes the Caveman, the St. Pauli Girl, the Crash Test Dummy,
Mr. Peanut, Bob’s Big Boy and Mr. Clean, among others.
New York (January 21, 2008) – Firebrand, the hottest spots from the coolest brands, on TV, web and mobile, will celebrate “the Holiest Day in Advertising,” with the launch of its first national holiday campaign, “The Road to Firebrand Monday.” The multi-million dollar media buy will include spots on cable networks like MTV, G4, Sci Fi and VHI, as well as online video placements on TVGuide.com, YouTube, MySpace and Facebook, among others.
The Road to Firebrand Monday campaign begins today with at least three new commercials– PreGame, KickOff and HalfTime – on-air and online over the next two weeks, driving viewers to tune into Firebrand, starting January 28th on ION TV (weeknights 11PM/10C). And all that week on TV, web and mobile, Firebrand will begin showcasing playlists related to the Big Game.
The campaign culminates on the first annual “Firebrand Monday,” February 4th, the day after the Big Game. On TV, the hour will be dedicated to major ads from the Big Game, featuring Celebrity CJs such as Reebok’s “Office Linebacker” Terry Tate and Carmen Electra, who makes her Big Game debut in an ad for Hershey’s “Ice Breakers.” All content is downloadable on mobile devices, iTunes and Firebrand.com. And that morning, Firebrand.com will have only the best of the previous day’s commercials ready for download, allowing viewers to share and rate them all, and to decide for themselves which spot wins the coveted “Firebrand Water Cooler” trophy.
“The Big Game has always been the holy grail of advertising and Firebrand celebrates that,” says Shari F. Leventhal, Chief Marketing Officer. “Most people watch the big game with hopes of seeing the best, most creative commercials the ad industry can serve up. The greatest commercials get to play every day at Firebrand. So the Firebrand Monday campaign is our way of saluting the best of these commercials, past and present, as well as the famous icons that make commercials so memorable, and in many cases, a part of pop culture.”
Viewers watching the Firebrand Monday commercials will be treated to a series of spots featuring a parody of some of the most popular commercial icons including Mr. Clean, Mr. Peanut and the Cavemen, among others. The icons are placed on a football backdrop, either behind the scenes getting psyched up for the game, in the locker room, or huddling conspiratorially on the field. No matter how you slice it, Firebrand delivers an entertaining tribute to what has become advertising’s greatest sporting event.
The fun continues for a week starting Firebrand Monday to the following Monday where every spot that is viewed, downloaded, emailed or embedded earns the viewer a chance to enter to win cash.
Major investors in Firebrand include Microsoft, NBC Universal and GE’s Peacock Equity Fund. Firebrand can be found at www.firebrand.com <http://www.firebrand.com> , and weeknights on ION television network at 11 PM/10C and on www.itunes.com <http://www.itunes.com> . For additional information, check out http://press.firebrand.com.
Firebrand. Where only the greatest commercials get to play.
###
Firebrand Multimedia
Road to Firebrand Monday
Half Time 30secTV
Kick Off 30secTV
Pregame 30secTV
Road to Firebrand Monday-JPG
Screenshots of Firebrand
Firebrand Logo-AI
Firebrand Logo-JPG
Firebrand Logo-SWF
Firebrand Search
MOBILE
SYNCHRONOUS
TV
WEB
Firebrand Social Media
Del.icio.us
Facebook
Flickr
iTunes
Myspace
YouTube
2007
November 27
Just What The World Needs Now
David Burn, AdPulp
(read more…)
Firebrand Makes Its Debut As The First 3 Screen, Multi-Platform Network Dedicated to Commercial Culture
Alan Weinkrantz, 3 Screens.net
(read more…)
November 26
Can Firebrand Make Commercials Hot?
Chris Albrecht, GigaOm
(read more…)
Firebrand Makes its Debut as the First Multi-Platform Network Dedicated to Commercial Culture
create magazine
(read more…)
Commericals as Content
Charles Sipe, Cool Marketing Stuff
(read more…)
Forget about the Super Bowl Ads
By Tarik Moody, RadioMilwaukee’s Diggin’ with the Architect
(read more…)
November 15
Firebrand movie includes work!
Be.Interactive
(read more…)
FirebrandTV; A Great Way to Waste Time at Work
Marketing Conversation
(read more…)
Fond of commercials? This post is for you
VOIP
(read more…)
November 14
In (Mild) Defense of Firebrand
grokdotcom
(read more…)
For the birds
Make The Logo Bigger
(read more…)
Firebrand – For those without enough commmercials in their life
Movie Marketing Madness
(read more…)
November 13
Firebrand
Be.Interactive
(read more…)
November 12
all in one place
zefrank
(read more…)
October 10
Influx Interview- Shari Leventhal- Firebrand
Influx Insights
(read more…)
October 1
Brands on fire
‘Cross The Breeze
(read more…)
September 26
Firebrand Shows Ads The Way MTV Used To Show Music Videos
By Rohit Bhargava, Influential Marketing Blog
(read more…)
September 25
how firebrand lit a blog on fire
Brand Flakes for Breakfast
View Full Article
Firebrand All-Ad Video Network Set to Debut
By Kamau High, Adweek
(read more…)
Commercial Culture Gets Its Due
Brand Noise
(read more…)
Brands on fire (with a little help from crayon)
By Greg Verdino, Greg Verdino’s Marketing Blog
(read more…)
Life after the 30-second spot?
By Joseph Jaffe, Jaffe Juice
(read more…)
Consumers Gain Greater Control As Brands Get Fire
A Media Circ.us
(read more…)
Firebrand Preview Launches during Advertising Week – Love Coverage
By David Berkowitz, Inside the Marketers Studio
(read more…)
Firebrand – Extremely Ambitious Advertising as Content Destination
Karl Long, Experience Curve
(read more…)
Microsoft, NBCU Back Venture That Turns Ads Into Content
By David Goetzl, Media Daily News
(read more…)
Commercials serious business at Firebrand
By Alex Woodson, The Hollywood Reporter
(read more…)
TV Commercials Redistributor Firebrand Raises Funds
Submitted by Mark Hefflinger, Digital Media Wire
(read more…)
Firebrand All-Ad Video Network Set to Debut
By Kamau High, Brandweek
(read more…)
Tech company offers commercials only
By Amanda Fung, Crain’s New York Business.com
(read more…)
NBC: That’s Advertainment
By Stuart Elliott, The New York Times
(read more…)