Thanks to the gang from Marketing LIVE 2010 who sponsored me over to speak at their conference.

I met some amazing people and connected with a canny Brit by the name of Mark Brill (is that a stage name, Mark?) and endured perfect weather and some excellent times for such a brief visit.

I think I have the bug now which is good because there is expected to be a lot of travel for me this year! Also, I think I have gotten over my almost debilitating travel anxiety — not of flying but rather just of the prep: packing, having everything, getting there in time, etc…

I am as cool as a cucumber now; however, not I have to just work on my debilitating public speaking anxiety! I can’t wait to tell my therapist! Ha ha!

Well, in short, I had such a great time with the amazing ladies of In Form Slovakia, who took Mark and I to a traditional Slovakian dinner of, amongst other things, bryndzové halušky! Delicious.  Sort of like gnocchi with sheep cheese, small pieces of bacon.

Here’s the gorgeous-and-restored Bratislava castle — Bratislavský hrad — as Bratislava is a very historically-important and ancient city!

Last night, the men of the conference took Mark and I out to a restaurant that sat right next to Strkovec Lake, the closest and most popular lake, near an airport, but where all the super-amazingly-beautiful people go during the summer to bask in the sun and play in the water.

Besides, it is worth returning to Bratislava because the women are phenomenally beautiful, sexy, confident, smart, powerful and are strangely obsessed with high-heeled white stilettos

What a lovely evening I had last night as Mark Brill, CEO, Formation — a fellow SCUBA diver — and I were taken out for a lovely traditional Slovakian dinner (especially bryndzové halušky) and an evening tour of the old city.

Today — in a couple-few hours — I will be presenting to the attendees of the Marketing LIVE 2010 Conference here in sunny, warm, beautiful, historic Bratislava, Slovakia.

Looking forward to it since I had such a great time speaking to Slovakian IT and marketing professionals back in 2008, Daily Web Conference 2008 in Bratislava, Slovakia, so this is my second time in Bratislava.

Nevtieravé spôsoby využívania internetu

28. apríl 2010, Falkensteiner Hotel Bratislava

08:15 – 08:50 REGISTRÁCIA vo foyer Falkensteiner Hotela Bratislava.
09:00 Za?iatok prednáškového programu
13:00 – 14:00 Obed
16:00 Závere?ný raut

Po?as celého konania konferencie je zabezpe?ené ob?erstvenie formou bufetových stolov.
?asy sú orienta?né. Zmena programu vyhradená

Základné informácie

dátum: 28. apríl 2010

miesto: Falkensteiner Hotel Bratislava

po?et ú?astníkov: 100 – 150

cena: 195,- EUR bez DPH  online prihláška

Komu je konferencia ur?ená

• marketingoví riaditelia a kreatívni riaditelia

• brand manažéri, špecialisti marketingu

• media planneri a media buyeri

• event manažéri, PR manažéri

Program :

Moderátor: Daniel Duriš, senior konzultant, Pizza SEO, Slovensko

Potenciál internetovej reklamy pre Slovenské firmy

• Kate?ina Holcmanová, marketingová riadite?ka, Google, ?eská republika

Nákupný cyklus spotrebite?a na internete

• Mgr. Juraj Stankay, ex – Senior Account Strategist, Google EMEA

Ako realizova? efektívnu multikanálovú komunikáciu?

• Michal Metli?ka, Regionálny riadite? pre technickú podporu predaja EEMEA, Adobe systems, ?eská republika

Prediktívne behaviorálne cielenie alebo ako cielite reklamu Vy?

• Ing. Eva Mohylová, marketingový špecialista, Internet BillBoard a.s., ?eská republika

Príklady nesprávnych požiadaviek zo strany klientov s oh?adom na ich neznalos? problematiky

• Mgr. Mat?j Novák, senior SEM consultant, Ataxo, ?eská republika

?o bude fungova? v online marketingu v blízkej budúcnosti?

• Jan Horák, marketingový riadite? pre SR a ?R, mBank, ?eská republika

Viral Marketing v sociálnej sieti Facebook

• Daniel Kremsa, zakladate? a CEO, Kremsa Design, Inc., USA

Psychológia zákazníka digitálneho veku

• Tomáš Jind?íšek, Managing Director, OgilvyInteractive, ?eská republika

Aby mobilný marketing fungoval

• Mark Brill, zakladate? a CEO, Formation, Ve?ká Británia

Online PR and Marketing – Pre?o má pre business zapájanie sú?asných aj budúcich zákazníkov zmysel

Chris Abraham, CEO, Abraham Harrison LLC, USA

This is my presentation, if you want to take a look:

If you want to know who the Beautiful Slovakian Girls Dancing With Violins are, they’re the girls from G:Strinx — you should check them out and surely hire them if you ever need rockstar entertainment while you’re in or around Bratislava, Slovakia.

Another one of my weekly blog posts over at the AdAdge Global Idea Network came out today, Bratislava, a City to Watch — check it out:

Bratislava, a City to Watch
Residents of the Slovakian Capital Coming to Grips With Credit and Many Eye-Level Ads

I was invited by Zuzana Zentková of In Form Slovakia to travel from Berlin to Bratislava, Slovakia, to keynote the Daily Web Conference. Not only had I never been to Slovakia, I had never really thought about the country, focusing mostly on the Czech Republic instead of the Slovak Republic. My tickets were booked from Berlin to Vienna because, I discovered, Vienna is only 63 kilometers away from Bratislava — only a half-hour away by some fast highways.

So, here are my impressions after a few days there, having lived the high life. The organizers of the conference drove me from the hotel and back, they kept me in a gorgeous room at MaMaison residence and the conference was at the stunning Rotunda pod Slavínom building at the highest point in Bratislava.

Bratislava is a town to explore on foot, bus and tram. There are some very new cars but I am told that Slovakians are having a tough time adjusting to loans, credit and leasing. When they buy cars, they pay cash. In general, Slovakians only buy what they can afford, which means that there are very aggressive “no cash down” and “no money for a year” incentives to seduce Slovakians into buying on credit. The same goes for mortgages and other forms of borrowing.

As a result, there are many taxis, trams and buses on the road. Mostly, though, people walk. I didn’t see a lot of motorcycles, scooters or bicycles. There isn’t a subway system, but there is a world of pedestrian underpasses linking sidewalks together, freeing up the roads for traffic. As a result, there is a strong reliance on very modest-but-plentiful, eye-level advertisements. In Bratislava, the biggest ads are for car insurance, cars, telecoms (especially T-Mobile and Orange), banking, credit, Christmas and for upcoming events. It seems to me that you can make a lot of assumptions based on the sort of ads you can see on the street. By far, the biggest advertiser in downtown Bratislava is Deutsche Telekom’s T-Mobile.

One of the most impressive ads in the entire city sheaths the National bank of Slovakia. A Euro coin emblazons the entire site, with the base encircled with all the bill denominations of the Euro available. It is pretty impressive to behold. Slovakia, is a member of the EU, currently accepting both euros and Slovak koruna. Come Jan. 1, the Slovak Republic will complete its conversion over to the euro. There is no longer any border between Austria and Slovakia. You can easily see the wind farms of verdant Austrian farms from Bratislava high ground. Even though Bratislava is close to Western Europe, Slovakia is so far truly a world away. This is still a country in development. It felt to me like lots of people don’t have a lot.

Still, Bratislava has leapfrogged from simple technology to a very strong and ubiquitous 3.5G telecoms infrastructure — and this leapfrogging often bypasses laptops, DSL and even home computers, I am told by the savvy and world-class high-tech participants of the conference.Jan Horna, the Daily Web conference moderator, told me that there are over two GSM SIM cards for every Slovakian.

I only had three days in Slovakia so my experience is limited; however, Bratislava is a city to watch, especially as the Euro becomes the official — and sole — currency of Slovakia in less than a couple months.

I need to find out who these three women are.  They are wonderful and vibrant and beautiful — also, super-talented. My video phone ran out of juice during their first recital so I missed their super-cool synchronized classical music medley, but here’s what I did get, more of a Girl Band medley of new music.  They are so adorable.

They were the break time entertainment at a conference I spoke at in Bratislava, Slovakia, last week. I was invited by Zuzana Zentková of In Form Slovakia, s.r.o.to travel from Berlin to Bratislava, Slovakia, to keynote the Daily Web Conference.

Not only had I never been to Slovakia, I had never really thought about the country, focusing mostly on the Czech Republic instead of the Slovak Republic. My tickets were booked from Berlin to Vienna because, I discovered, is only 63km away from Bratislava — only a half-hour away by some fast highways.

I am here in Bratislava, Slovakia, to attend the 2008 Daily Web Conference as a speaker. I am still a little in the dark but I do know that I will probably be totally amusing and use some variation of the below presentation, that I sort of practiced for your edification and amusement.  What do you think?  Is it enough for the Brightest Minds of Central Europe?