Category Archives: Advertising

ReadWriteWeb on Twitter Text Advertising

When I wrote Twitter is Finally Monetizing Through Text Ads I was pretty sure that I was the last person to know that Twitter was running text ads masquerading as witty and helpful links to useful Twitter apps and services. I ran with the story because it was new to me.  Tonight, ReadWriteWeb posted a [...]

Twitter is Finally Monetizing Through Text Ads

There has been so much conjecture as to how Twitter will start monetizing.  Well, it looks like there have been a few baby steps in the form of “sponsored definitions” that cycle through right above the Home link on the navigation bar. It is very subtle and I didn’t notice it myself until today (Seth [...]

Your Fart Jokes Globally and Out-of-Context

Earlier this year Grey Germany put out three condom ads for Doc Morris pharmacies. They were attempts to wittily imply that the human race could have been spared three uber-butchers of the past century (Mao Tze-Tung, Adolf Hitler and Osama bin Laden), and the horror and suffering they brought, by a simple condom (a Doc [...]

Digiday: targeting is still not an absolute science

Image via Wikipedia

I have always assumed that advertising networks were much more sophisticated than met the eye.  I made an assumption that the mixture of computing power; the ubiquitous nature of cookies and tracking code; and the broad coversage, cross-referencing and cross-pollination of the ad networks would result in a global Internet conspiracy of targeting [...]

Twitter Will Place Ads in Alert Email

Image via CrunchBase

This is complete speculation so bear with me.  Very recently, Twitter changed its email alert messages  from pithy text-only notices of new followers or direct messages to branded, graphical emails.

Well, Twitter has always been in a conundrum: if they monetize the sparse web interface, they’ll alienate their very touchy early-adopters and send people [...]

Eugenics Ads are Never Funny

Does the above advertisement ring of eugenics?  I am fascinated by the obsession that this nation — and Great Britain and Europe — had with “discouraging reproduction by persons having genetic defects or presumed to have inheritable undesirable traits” during the late 1800s through to World War II, when it disappeared for obvious reasons (see [...]

McKinney is a Website You Can Talk To

Othersource in Poland partnered with McKinney ad agency to build a Flash 3D engine with artificial intelligence for the McKinney website that’s launching this week.
Compared to other sites in the Semantics category, this one has an unusual level of interactivity. Users can ask the site questions, via the keyboard, using everyday language and expressions, [...]

Rocking the Top of the AdAge Home Page

Pepsi Apologized to Me For Its Suicide Ads

Matt and I rushed this post tonight. I received the email three hours ago, IMed Matt, and we got it out now. I love blogging for this. I hope you enjoy this new post, Pepsi Apologized to Me For Its Suicide Ads:

Pepsi Apologized to Me For Its Suicide Ads A close-up look at [...]

The current crop of advertisement methods is too ephemeral

I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived. The moment you spend the money and your ad runs, that is the moment it is either gone to the grave or becomes a patient existing on life support. Either you’re smart and willing to keep it [...]