Personal tools
You are here: Home / Blog
Navigation
 

News

Site News
My motorcycle adventure to Boston day one

My motorcycle adventure to Boston day one

It's really not an adventure until something breaks and you get soaked by rain.

My motorcycle adventure to Boston day one - Read More…

Your team is the best content source for search

Your team is the best content source for search

You employees and staff are the flesh and blood and memory of your company. Interview them as the source of your content marketing strategy. Allow them to become part of the company's narrative. It'll help both your online reputation and your natural organic search success.

Your team is the best content source for search - Read More…

Reduce your Twitter bloat with ManageFlitter, SocialOomph, & CrowdFire

Reduce your Twitter bloat with ManageFlitter, SocialOomph, & CrowdFire

While it’s important to have followers, it’s equally important to have room to breathe and room to follow.

Reduce your Twitter bloat with ManageFlitter, SocialOomph, & CrowdFire - Read More…

Launch your social campaign with guns blazing!

Launch your social campaign with guns blazing!

When I have a client that needs something launched in a big way I go at it with guns-blazing.

Launch your social campaign with guns blazing! - Read More…

My personal coaching session with Stever Robbins

My personal coaching session with Stever Robbins

Stever was able to give me a couple powerful just-for-me tools in our 25-minute personal coaching session.

My personal coaching session with Stever Robbins - Read More…

Becoming a reddit Internet sensation

Becoming a reddit Internet sensation

What it took me to become a 72-hour reddit celebrity, from Saturday night through Sunday afternoon, is not a secret at all

Becoming a reddit Internet sensation - Read More…

Outside-In Marketing Book Review

Outside-In Marketing Book Review

This is an interesting book because it's written by enterprise-level Search Engine Marketing (SEM) geniuses. They eat big data for breakfast every day.

Outside-In Marketing Book Review - Read More…

The Last American Wizard: Day of the Dragonking

The Last American Wizard: Day of the Dragonking

This book is like taking an acid trip right before taking a guided tour of Washington, DC.

The Last American Wizard: Day of the Dragonking - Read More…

SOCi allows me to load up on topical social content and then let go

SOCi allows me to load up on topical social content and then let go

What makes SOCi so perfect for me is that whenever I post something to my bandit 9Round Penrise Square bandit accounts, they always look really nice unlike those terrible posts that people drop into places like Facebook and Google+ where the stupid URL is in the post, where it really shouldn’t be, at least on Facebook.

SOCi allows me to load up on topical social content and then let go - Read More…

Influencer outreach is more PR than marketing or advertising

Influencer outreach is more PR than marketing or advertising

Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.

Influencer outreach is more PR than marketing or advertising - Read More…

Unique locations deserve unique profiles

Unique locations deserve unique profiles

Where it's happening is as important to the increasingly location-aware internet as that it happened at all.

Unique locations deserve unique profiles - Read More…

Take your bloggers and social media influencers to lunch

Take your bloggers and social media influencers to lunch

Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate.

Take your bloggers and social media influencers to lunch - Read More…

Take your bloggers and social media influencers to lunch

Take your bloggers and social media influencers to lunch

Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a coffee, a burger, a bourbon?

Take your bloggers and social media influencers to lunch - Read More…

DIY Influencer Marketing Webinar Slides

DIY Influencer Marketing Webinar Slides

Here are the slides from the webinar I just did for Biznology that I uploaded to SlideShare

DIY Influencer Marketing Webinar Slides - Read More…

The state of the blogger outreach union ten years on

The state of the blogger outreach union ten years on

The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers

The state of the blogger outreach union ten years on - Read More…

Build a page and profile for absolutely everything

Build a page and profile for absolutely everything

If you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern Virginia, you need to have a Twitter, Facebook, Google+, Instagram, and Foursquare/Swarm profile for each one. Why? People are mobile.

Build a page and profile for absolutely everything - Read More…

Why you need 3,643 domains just like President Donald J. Trump

Why you need 3,643 domains just like President Donald J. Trump

We in the business call this armoring — and too few high-wealth individuals, high-profile individuals, brands, politicians, celebrities, companies, or families ever spend the small sums of money, over time, in the front end to do this sort of crisis preparation.

Why you need 3,643 domains just like President Donald J. Trump - Read More…

Audience Lab is a secret weapon for political advertisers

Audience Lab is a secret weapon for political advertisers

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst.

Audience Lab is a secret weapon for political advertisers - Read More…

Buy domain names for all your pages, products, and services

Buy domain names for all your pages, products, and services

Infomercials, major Hollywood pictures, and President Donald J. Trump are doing it, so should you.

Buy domain names for all your pages, products, and services - Read More…

The business of reviews and search for small hotels and restaurants

The business of reviews and search for small hotels and restaurants

If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials.

The business of reviews and search for small hotels and restaurants - Read More…

Why 9Round should be using SOCi for social media management

Why 9Round should be using SOCi for social media management

OK, this may well be my weirdest post ever, so bear with me. This isn't actually happening; it's theoretical. SOCi is a former client and 9Round is my new HIIT kickboxing gym.

Why 9Round should be using SOCi for social media management - Read More…

Use Instagram as the starting point to promote your business online

Use Instagram as the starting point to promote your business online

I chose Instagram as ground zero for Live Tweeting events because with just a little set-up, you can take just one filtered square photo with your smartphone using Instagram and you can automagically post to Facebook, Flicker, Tumblr, Twitter, and Swarm with one click — it just takes a little bold sharing of your organization’s Facebook, Flicker, Tumblr, Twitter, Swarm logins and passwords.

Use Instagram as the starting point to promote your business online - Read More…

The fitness gear and tech that will make me strong and skinny in 2016

The fitness gear and tech that will make me strong and skinny in 2016

So, my obsession with Fitbit, Runkeeper, and MyFitnessPal has been an absolutely essential part of my essential weight management and health maintenance program.

The fitness gear and tech that will make me strong and skinny in 2016 - Read More…

Document Actions