Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate.
Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a coffee, a burger, a bourbon?
Here are the slides from the webinar I just did for Biznology that I uploaded to SlideShare
The worst thing about the internet has been the commodification of friendship
The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
If you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern Virginia, you need to have a Twitter, Facebook, Google+, Instagram, and Foursquare/Swarm profile for each one. Why? People are mobile.
We in the business call this armoring — and too few high-wealth individuals, high-profile individuals, brands, politicians, celebrities, companies, or families ever spend the small sums of money, over time, in the front end to do this sort of crisis preparation.
Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst.
Infomercials, major Hollywood pictures, and President Donald J. Trump are doing it, so should you.
If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials.
OK, this may well be my weirdest post ever, so bear with me. This isn't actually happening; it's theoretical. SOCi is a former client and 9Round is my new HIIT kickboxing gym.
I chose Instagram as ground zero for Live Tweeting events because with just a little set-up, you can take just one filtered square photo with your smartphone using Instagram and you can automagically post to Facebook, Flicker, Tumblr, Twitter, and Swarm with one click — it just takes a little bold sharing of your organization’s Facebook, Flicker, Tumblr, Twitter, Swarm logins and passwords.
So, my obsession with Fitbit, Runkeeper, and MyFitnessPal has been an absolutely essential part of my essential weight management and health maintenance program.
Late last year Shel Holtz actually tapped me and asked me to be a guest on his For Immediate Release podcast. FIR was on my bucket list and it was a really enjoyable experience. I hope to do it again. Let me know what you think.
Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it.
If you have a brand site you want to turn into Google catnip, Audienti’s for you.
Happy holidays, readers! If you’re here visiting from a global fortune 500 company you may already know some of these predictions because, until now, only enterprises could hitherto afford to innovate and integrate the sort of services and application development required to go from the standard WordPress + Google Analytics + Google AdWords + MailChimp + Facebook set up that most SMBs are rocking for their web presence and online marketing.
Inside Twitter tips from a Silicon Valley entrepreneur
Social media rewards consistency, persistence, and attention, even if it isn't super-service or if you take a full 24-hours to respond to a query or concern.
Chris Abraham will be responsible for the direction and leadership of Unison’s social media practice bringing his skills to their global client base.
3 tools to help you master the art of unfollowing
Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.
I wrote a blog post entitled Don’t Save the Whales over six years ago in April, 2005, and it is still going strong, for obvious reasons.
I listen to both the Glen Beck Program and Jack Diamond Morning Show and one thing they both have in common is that both Jack and Glen spontaneously wax poetic about their dogs.
After a long road of playing pool, staying out late, and eating crap, I have returned to my inner jock.
Clean bathrooms at last!
When I scull this is my sculling route.
There is no cause so noble that you should sacrifice your children to its altar. Shame on you.
Here's the original Collars Up screed
A reflection on a two-month sailing trip from Acapulco to Los Angeles on a 42-foot Jeanneau catamaran. Almost two-years-ago now.