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Unique locations deserve unique profiles

Unique locations deserve unique profiles

Where it's happening is as important to the increasingly location-aware internet as that it happened at all.

Unique locations deserve unique profiles - Read More…

Take your bloggers and social media influencers to lunch

Take your bloggers and social media influencers to lunch

Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate.

Take your bloggers and social media influencers to lunch - Read More…

Take your bloggers and social media influencers to lunch

Take your bloggers and social media influencers to lunch

Come on, don’t you think the thankless job of blogging passionately about a topic for free, persistently, over months and years deserves at least some face time and maybe a coffee, a burger, a bourbon?

Take your bloggers and social media influencers to lunch - Read More…

DIY Influencer Marketing Webinar Slides

DIY Influencer Marketing Webinar Slides

Here are the slides from the webinar I just did for Biznology that I uploaded to SlideShare

DIY Influencer Marketing Webinar Slides - Read More…

The state of the blogger outreach union ten years on

The state of the blogger outreach union ten years on

The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers

The state of the blogger outreach union ten years on - Read More…

Build a page and profile for absolutely everything

Build a page and profile for absolutely everything

If you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern Virginia, you need to have a Twitter, Facebook, Google+, Instagram, and Foursquare/Swarm profile for each one. Why? People are mobile.

Build a page and profile for absolutely everything - Read More…

Why you need 3,643 domains just like President Donald J. Trump

Why you need 3,643 domains just like President Donald J. Trump

We in the business call this armoring — and too few high-wealth individuals, high-profile individuals, brands, politicians, celebrities, companies, or families ever spend the small sums of money, over time, in the front end to do this sort of crisis preparation.

Why you need 3,643 domains just like President Donald J. Trump - Read More…

Audience Lab is a secret weapon for political advertisers

Audience Lab is a secret weapon for political advertisers

Audience Lab is a secret weapon for political advertisers who are interesting in only reaching their target audience surgically every time instead of wasting time, money, and goodwill by firing for effect at best and carpet bombing at worst.

Audience Lab is a secret weapon for political advertisers - Read More…

Buy domain names for all your pages, products, and services

Buy domain names for all your pages, products, and services

Infomercials, major Hollywood pictures, and President Donald J. Trump are doing it, so should you.

Buy domain names for all your pages, products, and services - Read More…

The business of reviews and search for small hotels and restaurants

The business of reviews and search for small hotels and restaurants

If you run a small hotel, restaurant, cafe, or small business, you can win my business away from Marriott International by just being awesome and having all your guests gush about you online in authentic, open, persuasive, and passionate reviews and testimonials.

The business of reviews and search for small hotels and restaurants - Read More…

Why 9Round should be using SOCi for social media management

Why 9Round should be using SOCi for social media management

OK, this may well be my weirdest post ever, so bear with me. This isn't actually happening; it's theoretical. SOCi is a former client and 9Round is my new HIIT kickboxing gym.

Why 9Round should be using SOCi for social media management - Read More…

Use Instagram as the starting point to promote your business online

Use Instagram as the starting point to promote your business online

I chose Instagram as ground zero for Live Tweeting events because with just a little set-up, you can take just one filtered square photo with your smartphone using Instagram and you can automagically post to Facebook, Flicker, Tumblr, Twitter, and Swarm with one click — it just takes a little bold sharing of your organization’s Facebook, Flicker, Tumblr, Twitter, Swarm logins and passwords.

Use Instagram as the starting point to promote your business online - Read More…

The fitness gear and tech that will make me strong and skinny in 2016

The fitness gear and tech that will make me strong and skinny in 2016

So, my obsession with Fitbit, Runkeeper, and MyFitnessPal has been an absolutely essential part of my essential weight management and health maintenance program.

The fitness gear and tech that will make me strong and skinny in 2016 - Read More…

Guest Panelist on FIR #15: The Open Web vs. Content Silos

Guest Panelist on FIR #15: The Open Web vs. Content Silos

Late last year Shel Holtz actually tapped me and asked me to be a guest on his For Immediate Release podcast. FIR was on my bucket list and it was a really enjoyable experience. I hope to do it again. Let me know what you think.

Guest Panelist on FIR #15: The Open Web vs. Content Silos - Read More…

Add For Immediate Release to your podcast queue

Add For Immediate Release to your podcast queue

Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it.

Add For Immediate Release to your podcast queue - Read More…

3 predictions for online marketing in 2016

3 predictions for online marketing in 2016

Happy holidays, readers! If you’re here visiting from a global fortune 500 company you may already know some of these predictions because, until now, only enterprises could hitherto afford to innovate and integrate the sort of services and application development required to go from the standard WordPress + Google Analytics + Google AdWords + MailChimp + Facebook set up that most SMBs are rocking for their web presence and online marketing.

3 predictions for online marketing in 2016 - Read More…

In praise of social media mediocrity

In praise of social media mediocrity

Social media rewards consistency, persistence, and attention, even if it isn't super-service or if you take a full 24-hours to respond to a query or concern.

In praise of social media mediocrity - Read More…

Unison Names Chris Abraham as Social Media Director

Unison Names Chris Abraham as Social Media Director

Chris Abraham will be responsible for the direction and leadership of Unison’s social media practice bringing his skills to their global client base.

Unison Names Chris Abraham as Social Media Director - Read More…

The quantum mechanics of blogger outreach

The quantum mechanics of blogger outreach

Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.

The quantum mechanics of blogger outreach - Read More…

Don’t Save the Whales Still Going Strong

Don’t Save the Whales Still Going Strong

I wrote a blog post entitled Don’t Save the Whales over six years ago in April, 2005, and it is still going strong, for obvious reasons.

Don’t Save the Whales Still Going Strong - Read More…

Purina one is role model for word-of-mouth marketing

Purina one is role model for word-of-mouth marketing

I listen to both the Glen Beck Program and Jack Diamond Morning Show and one thing they both have in common is that both Jack and Glen spontaneously wax poetic about their dogs.

Purina one is role model for word-of-mouth marketing - Read More…

Manolo Blahnik Feminism: the Right to Choos

Manolo Blahnik Feminism: the Right to Choos

I call the new feminism Manolo Blahnik Feminism, which is a super-sexual, super-sexy, and super-confusing form of self-empowerment. Ariel Levy calls it "raunch culture" and I believe that it is going to blow up in American women's faces.

Manolo Blahnik Feminism: the Right to Choos - Read More…

Digging on being the jock

After a long road of playing pool, staying out late, and eating crap, I have returned to my inner jock.

Digging on being the jock - Read More…

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