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Official Chris Abraham Blog

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Chris has had a web presence since 1993 and started blogging in 1999. Here Chris Abraham's official blog.
The implications for PR if Twitter goes away

The implications for PR if Twitter goes away

Twitter is more alive and vibrant today than ever before. It’s become as essential to real-time communication as amateur radio, broadcast radio and television, the cellular spectrum, POTS dial tone, water, sewage, electricity, and the internet. But it’s not uniquely essential to public relations, marketing, or advertising any more.

The implications for PR if Twitter goes away - Read More…

Even real news is fake because of internet content decontextualization

Even real news is fake because of internet content decontextualization

The NYT, the WaPo, WSJ, etc, are getting so beat up because there’s no discernment between the proper rigorous reporting and journalism and the endless torrent of anti-Trump screeds in the form of op-eds and columns.

Even real news is fake because of internet content decontextualization - Read More…

March is Heaven for Concept2 Erg Challenges

March is Heaven for Concept2 Erg Challenges

March and April are super-awesome months if you love the working out on a Concept2 rowing ergometer. There's both an individual challenge in the form of the Mud Season Madness and a virtual team challenge fifteen days later, the World Erg Challenge.

March is Heaven for Concept2 Erg Challenges - Read More…

The future of Twitter is as a protected essential public utility

The future of Twitter is as a protected essential public utility

This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation.

The future of Twitter is as a protected essential public utility - Read More…

There’s nothing in the middle of the road but yellow stripes and dead armadillos

There’s nothing in the middle of the road but yellow stripes and dead armadillos

How many clients and customers do you really need to buy that Philip Johnson home and that Range Rover SVAutobiography DYNAMIC for your family to squirrel enough profit away to retire at 50?

There’s nothing in the middle of the road but yellow stripes and dead armadillos - Read More…

PSA: your virtual online friends are part of your family

PSA: your virtual online friends are part of your family

People love you. People care about you. And your business. And your employees, colleagues, and gigs. While only a few will accept the moniker of fanboi, so many others will be forever casually attached.

PSA: your virtual online friends are part of your family - Read More…

Paid online influencer marketing is fully mainstream

Paid online influencer marketing is fully mainstream

Whether you choose to use online influencer marketing, go down the micro-influencer marketing rabbit hole, or go with sponsored links or native advertising, the state of the sponsored content biosphere is mature and everyone’s doing it in a desperate attempt to really get some attention of some interested parties—so so should you, too.

Paid online influencer marketing is fully mainstream - Read More…

Join Team Grotto for the Virtual Team Challenge starting January 1

Join Team Grotto for the Virtual Team Challenge starting January 1

Concept2 2017 Virtual Team Challenge VTCIf you have access to a Concept2 Indoor Rower then I invite you to join Team Grotto for the Virtual Team Challenge starting January 1.

Join Team Grotto for the Virtual Team Challenge starting January 1 - Read More…

Crock-pot chicken just changed my entire life

Crock-pot chicken just changed my entire life

Wondered what to do with all these chicken pieces until I remembered that I own an awesome-ass slow cooker Crock-Pot.

Crock-pot chicken just changed my entire life - Read More…

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? What’s up with that?

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year - Read More…

Tips to Survive City Riding on Bikeshare

Tips to Survive City Riding on Bikeshare

Good luck and please keep the rubber down — I am proud and happy to have so many of you all around me on the city streets. Every day, my D.C. is feeling more and more like my Berlin did.

Tips to Survive City Riding on Bikeshare - Read More…

All your best content may now be considered fake news

All your best content may now be considered fake news

While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter.

All your best content may now be considered fake news - Read More…

How to upgrade your Concept2 indoor rower to a PM5 today

How to upgrade your Concept2 indoor rower to a PM5 today

If you have a Concept2 erg and haven't retrofitted your Model A, B, C, D, or E Indoor Rower to the PM5 performance monitor, I most highly recommend the splurge of $160-$180, depending on the model of your rowing machine.  

How to upgrade your Concept2 indoor rower to a PM5 today - Read More…

Best erging shoes for rowing indoor rowers

Best erging shoes for rowing indoor rowers

I have been doing my erg sets rocking Saucony Jazz running shoes since I was actually running in legit waffle-soled Jazz trainers back in my University rowing team.

Best erging shoes for rowing indoor rowers - Read More…

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz - Read More…

Search isn’t about search anymore, it’s about social

Search isn’t about search anymore, it’s about social

What does Google want? Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement.

Search isn’t about search anymore, it’s about social - Read More…

What content to blog for Google success

What content to blog for Google success

What to Write? It’s diabolically simple. I have at least a dozen topics that you can write immediately. And, even better, all of these posts will most certainly be as germane and bespoke to you and your business. What’s more, they will be just about as evergreen as you’re likely to ever get. And it’s so simple you’re going to kick yourself.

What content to blog for Google success - Read More…

Rowing pneumonia

Rowing pneumonia

Last week, I felt like crap. Finally, the day before Thanksgiving, I huffed and puffed to my motorcycle and puttered down the clinic.

Rowing pneumonia - Read More…

The more the messier for content marketing SEO success

The more the messier for content marketing SEO success

Populism 2017 — stop trying to appeal to your Headmaster or the Yale Law Journal, the future’s in that other bubble, a bubble where your choice of words and how you write them color your writing as much as does the content.

The more the messier for content marketing SEO success - Read More…

TRX suspension trainer straps review and exercises

TRX suspension trainer straps review and exercises

I love my TRX Suspension Trainer Straps. These days, I have it set permanently attached to my apartment's front door with the included door anchor.

TRX suspension trainer straps review and exercises - Read More…

Only Put Water into Your Body in this Adapted Water Fast

Only Put Water into Your Body in this Adapted Water Fast

I have never posted an infographic until today but this one is really smart: while a water-only fast can surely do amazing things to cleanse your body, it's also has some potentially dangerous side-effects.

Only Put Water into Your Body in this Adapted Water Fast - Read More…

Skinny and Company Coconut Oil Testimonial

Skinny and Company Coconut Oil Testimonial

Testimonial for the micro-influencer marketing and influencer marketing work my company, Gerris Corp, did for Skinny and Company Coconut Oil.

Skinny and Company Coconut Oil Testimonial - Read More…

SEO + Social = ORM

SEO + Social = ORM

The goal of a successful online reputation management campaign is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.

SEO + Social = ORM - Read More…

Search + Social = Online Reputation Management

Search + Social = Online Reputation Management

I have been doing online reputation management (ORM) for clients since 2003. There’s one thing that everyone who comes to my door has in common, whether it was for NMS, Abraham Harrison, Reputation.com, Gerris, or for Status Labs: too little content online!

Search + Social = Online Reputation Management - Read More…

Just completed my 40-minute 40-4-40 Concept2 40th anniversary challenge!

Just completed my 40-minute 40-4-40 Concept2 40th anniversary challenge!

I just completed the first ever -- and probably only -- 40-4-40 "pop-up" Challenge that Concept2 spontaneously launched on November 2.

Just completed my 40-minute 40-4-40 Concept2 40th anniversary challenge! - Read More…

Kimberly-Clark uses social quiz to woo talent

Kimberly-Clark uses social quiz to woo talent

Kimberly-Clark created a BuzzFeed-inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark.

Kimberly-Clark uses social quiz to woo talent - Read More…

Skeleton Crew Challenge today through Halloween

Skeleton Crew Challenge today through Halloween

Join me today, October 25, in the seat of your Concept2 Indoor Rower or standing astride your SkiErg, through Halloween October 31st, as we pull 31,000 meters in honor of all the candy and alcohol you'll be consuming at all the Halloween parties and hand-outs you'll be attending over the next six days.  

Skeleton Crew Challenge today through Halloween - Read More…

Sharita Jennings joins ROWViGOR as indoor rowing coach

Sharita Jennings joins ROWViGOR as indoor rowing coach

"I would like to introduce our newest Coach Sharita!  Sharita will be teaching a special Express Class in the mornings at 7:15.  Express is a 30 minute workout that combines upbeat movements with our signature erg-based exercises designed to get your heart pumping for those with limited time before work. 

Sharita Jennings joins ROWViGOR as indoor rowing coach - Read More…

Final thank you to Skinny Coconut Oil online influencers

Final thank you to Skinny Coconut Oil online influencers

We're at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. That's a lot of sterling positive mentions in only three months!

Final thank you to Skinny Coconut Oil online influencers - Read More…

ROWViGOR adds US National Rowing Team member Morgan McGovern as trainer through October

ROWViGOR adds US National Rowing Team member Morgan McGovern as trainer through October

It is our pleasure to introduce you to our newest Coach Morgan McGovern. Morgan is perhaps the coolest person we know - she is a member of the US National Rowing Team, a graduate of Georgetown, All-American and  oh yeah she speaks Somali.  

ROWViGOR adds US National Rowing Team member Morgan McGovern as trainer through October - Read More…

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