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Guest Panelist on FIR #15: The Open Web vs. Content Silos

Guest Panelist on FIR #15: The Open Web vs. Content Silos

Late last year Shel Holtz actually tapped me and asked me to be a guest on his For Immediate Release podcast. FIR was on my bucket list and it was a really enjoyable experience. I hope to do it again. Let me know what you think.

Guest Panelist on FIR #15: The Open Web vs. Content Silos - Read More…

Add For Immediate Release to your podcast queue

Add For Immediate Release to your podcast queue

Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it.

Add For Immediate Release to your podcast queue - Read More…

3 predictions for online marketing in 2016

3 predictions for online marketing in 2016

Happy holidays, readers! If you’re here visiting from a global fortune 500 company you may already know some of these predictions because, until now, only enterprises could hitherto afford to innovate and integrate the sort of services and application development required to go from the standard WordPress + Google Analytics + Google AdWords + MailChimp + Facebook set up that most SMBs are rocking for their web presence and online marketing.

3 predictions for online marketing in 2016 - Read More…

In praise of social media mediocrity

In praise of social media mediocrity

Social media rewards consistency, persistence, and attention, even if it isn't super-service or if you take a full 24-hours to respond to a query or concern.

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Unison Names Chris Abraham as Social Media Director

Unison Names Chris Abraham as Social Media Director

Chris Abraham will be responsible for the direction and leadership of Unison’s social media practice bringing his skills to their global client base.

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The quantum mechanics of blogger outreach

The quantum mechanics of blogger outreach

Pitching all available bloggers simultaneously allows one to quickly — immediately — discern which bloggers are interesting in carrying the story and which aren’t, allowing my team to decommission all unsuccessful instances, releasing valuable resources, in favor of all instances that result in bona fide social media mentions.

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Don’t Save the Whales Still Going Strong

Don’t Save the Whales Still Going Strong

I wrote a blog post entitled Don’t Save the Whales over six years ago in April, 2005, and it is still going strong, for obvious reasons.

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The Dinner Party to End All Dinner Parties

The Dinner Party to End All Dinner Parties

I have a little corporate apartment in Berlin, in an unfashionable neighborhood called Moabit, right across from the main train station, Berlin Hauptbahnhof. My business partner, Mark, also spends half of his year—the warm months—in Berlin. He fell for the city while an exchange student in high school and he’s fluent in German.

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A Meeting With Swiss Billionaires in Zürich

A Meeting With Swiss Billionaires in Zürich

It was a rare time—my business partner, Mark, and I were in Berlin, and we had scored a meeting with the Zurich-based investment company that had funded two of our clients.

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Be Willing to Say “Huh?”

Be Willing to Say “Huh?”

Nodding my head and saying, “Ja bitte,”—yes, please—is my default.

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Finding the Native Accent

Finding the Native Accent

Perhaps you’re like many Americans who get so bummed out when they spend a lot of time learning a second language, and then they go abroad, excited to use their new language, and foreigners look at them perplexed.

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Top Sieben German Language Films

Top Sieben German Language Films

Movies are one of the most fun ways to get an ear for a language while also experiencing some of that country’s popular culture, scenery and history. I went over lists of top German cinema, and also asked folks via Facebook and Twitter, and came up with a short list of some of the movies you should really check out.

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Listen to Reinforce Your Comprehension

Listen to Reinforce Your Comprehension

I’ve learned that the only way to really learn a language is to soak yourself in it. I try to maximize my exposure to everything German as often as possible. One of my favorite ways to do this is to catch as much native content as possible.

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Third Time’s a Charm

Third Time’s a Charm

In the middle of my German language learning travails, Rosetta Stone reached out to me and asked me to blog about my language-learning process in light of being able to try out their new solution, Rosetta Stone TOTALe. So, here I am.

Third Time’s a Charm - Read More…

Learning German – Round 2

Learning German – Round 2

I arrived in Berlin, terrified of sounding like a toddler and a moron while trying to speak German. So, I just didn’t — I spoke English. After a while in Berlin, I signed up for another language course, again starting at the beginning. This time it was serious: three hours a day, five days a week, for four months.

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Failing with Language Classes

Failing with Language Classes

I have been struggling with learning German for years in spite of lots of classes both in Washington, DC, as well as in Berlin, Germany, a city I moved to over Halloween 2007 through Christmas 2008. While I know a lot about the German language I still don’t feel comfortable as a German speaker.

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Has Second Life Cut Its Mullet?

Has Second Life Cut Its Mullet?

Two Years Later, I Venture Back Into the World We All Forgot

Has Second Life Cut Its Mullet? - Read More…

Purina one is role model for word-of-mouth marketing

Purina one is role model for word-of-mouth marketing

I listen to both the Glen Beck Program and Jack Diamond Morning Show and one thing they both have in common is that both Jack and Glen spontaneously wax poetic about their dogs.

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Manolo Blahnik Feminism: the Right to Choos

Manolo Blahnik Feminism: the Right to Choos

I call the new feminism Manolo Blahnik Feminism, which is a super-sexual, super-sexy, and super-confusing form of self-empowerment. Ariel Levy calls it "raunch culture" and I believe that it is going to blow up in American women's faces.

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Digging on being the jock

After a long road of playing pool, staying out late, and eating crap, I have returned to my inner jock.

Digging on being the jock - Read More…

My sculling route

When I scull this is my sculling route.

My sculling route - Read More…

Don’t Save the Whales

Don’t Save the Whales

There is no cause so noble that you should sacrifice your children to its altar. Shame on you.

Don’t Save the Whales - Read More…

Godspeed is between 2.9 and 8 knots

Godspeed is between 2.9 and 8 knots

A reflection on a two-month sailing trip from Acapulco to Los Angeles on a 42-foot Jeanneau catamaran. Almost two-years-ago now.

Godspeed is between 2.9 and 8 knots - Read More…

Fake it ‘Til You Make It

There is a slogan I remembered this morning which brought everything together for me: fake it ‘til you make it. A couple years ago I suffered from obesity, high blood pressure, weak knees, and bad habits. I decided to take this pithy slogan and pretended to be a healthy and see what would happen.

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