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Build a page and profile for absolutely everything

If you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern Virginia, you need to have a Twitter, Facebook, Google+, Instagram, and Foursquare/Swarm profile for each one. Why? People are mobile.
Build a page and profile for absolutely everything

9Round Penrose

Summary: if you have multiple locations and/or multiple products, you need to create social media channels for every single one of them. If you have several 9Round franchises in Northern Virginia, you need to have a Twitter, Facebook, Google+Instagram, and Foursquare/Swarm profile for each one.

Why? People are mobile.

Nobody wants to tag a 9Round gym in Courthouse when the one they're using is in Penrose Square off Columbia Pike. If you don't have a profile for each discrete location on every germane social network then you will lose a majority of the magic associated with real-time social media mentions and tagging (live tweeting, instagramming, and Facebooking, generally) -- magic that will promote that particular gym.

Each and every store, gym, yoga/Spin/solidcore/pilates/barre studio -- even if they're part of the same brand -- will have it's own unique culture based on the people who go there, the neighborhood, the true-believers, and the super-influencers like my 9Buddy Jeanne Boone, in the case of Pacers and 9Round.

Both Pacers and 9Round Northern Virginia do it wrong: they have one brand account for the region.

I want to argue that it's better to find ways to allow each and every shop to have both their own voice, but also the voice of their owners (with as much help from corporate as possible.)

As you all know, I am a freshly-converted 9Round true-believer. I am also a social media marketer would would really like 9Round as a client because I can help them, be it 9Round Corporate, 9Round franchisees, or both.

So, when I had the chance to meet the local 9Round franchise owner, Rob "Big Daddy Thunder (BDT)" Graveline, and operations god, Daniel Albrant,

I knew I was barking up the right trees. Well, I met Dan yesterday for coffee at Northside Social and we chatted about social media, SOCi, and all the other thoughts tinkling around in our heads.

Let me reiterate what I believe: most local venues are live-tweeted and checked into