Official Chris Abraham Blog
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Influencer outreach is more PR than social media
Discover and engage your allies with long-tail blogger outreach
An automated solution for influencer marketing research
Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.
Why promoting a brand takes perseverance
Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.
Promote your book with influencer marketing
I gave a presentation on how to promote your book (or your client’s book) by engaging online influencers. And I cited six books that I’ve promoted over the past couple of years on behalf of their authors: Glock and Law of the Jungle by Paul M. Barrett; Search Engine Marketing, Inc., by Mike Moran and Bill Hunt; Mindful Work by David Gelles; and The Creator’s Code by Amy Wilkinson
Improve your Google search results today
There are so many things you can do on your own site today--starting now--that will help you in real ways with Google Search and your Search Results on Google's SERP. Here are 9 things you can do starting today to improve your search results and the quality of your visitors' experiences.
My favorite indoor rowing trou shorts just arrived from Concept2
UPDATE: I have indeed blown through a pair of these cotton rowing trou, just as I had feared. They blew out when I was sitting down for an indoor row.
Feiyue Tiger Claw shoes are perfect for indoor rowing
I love these Tiger Claw martial arts shoes for rowing on the Concept2 erg. I love them for kettlebells too. Even better than Converse All Stars. So minimal and so cheap and so sure-footed. Only $18 online. Such a deal.
A+D Ointment cures my runner's inner thigh chafing overnight
Tub of A+D Original Diaper Rash Ointment And Skin Protectant 1lb 454gI am built like a Tyrannosaurus rex. Huge thighs and skinny arms.
Make your tweets beautiful with the Twitter Cards Validator
In order to render correctly on Twitter Cards, you actually need to implement Cards on your site by adding the correct meta tags to the page.
My recommendation for indoor rower rowing shorts for erging on the Concept2
I've put a lot of meters onto my PM5-updated twenty-year-old Model C Concept2 indoor rowing machine. While you can, and should, row in whatever shorts you have on—even pantsless if you own your own erg—there are some better solutions.
Big, tall, chubby, fluffy, heavyset, and fat athletes should wear rowing unisuits during workouts
UPDATE: both my boathouse, PBC, and I have mostly switched out allegiance from JL to Boathouse for their amazing rowing unisuits, which are much stretchier and forgiving and seamless and, while maybe less durable (we shall see) are quicker to dry and seem to be much more stretchy with a very generous sizing (the 2XL from Boathouse is much more forgiving and comfortable than the 2XL from JLAthletics). I still order my trou from JL, however, and their erging trou are legacy trou and will outlive me, they're sure well-made, thick, and durable (though I don't think they make them any longer—they even had a pocket!)
The Facebook Sharing Debugger is an essential content marketing tool
You can use the Sharing Debugger to see the information that is used when your website content is shared on Facebook, Messenger and other places.
Why should heavyset athletes wear rowing unisuits during our workouts?
Nobody wants to see my belly or butt during floor work and lat pull-downs. And when I’m on a jog, I don’t like feeling my tummy move as I run.
Join the 2017 Concept2 Dog Days Challenge of Summer Challenge
The Dog Days of Summer are almost upon us! August 1–28, 2017! What better time for a Concept2 Challenge?
Knock three times on the ceiling if you want me (or what Tony Orlando & Dawn taught me about online marketing)
The biggest mistake that marketers make is that they don’t knock three times. Let me explain.
A man's salon is his castle
Does anyone remember Crow Bar? Downtown DC? Epicenter for Couriers and Bikers in the 90s?
Patchwork quilt stitch your marketing website tightly together using internal links and navigation (every page is sacred, every page is great, if a page is wasted, Google gets quite irate)
We spend so much time fretting about the number and quality of links that are associated with your websites that we often overlook or ignore how important it is that our business and marketing websites be tightly stitch together, from a series of patches into a beautiful quilt; or, maybe more apropos, take all of those music tracks, those songs, back into the studio and turn them from a series of singles into album. Released 50-years-ago on 26 May 1967, Sgt. Pepper’s Lonely Hearts Club Band. 13-tracks and 12 songs woven into a single musical narrative.
Tone: it’s not what you say, it’s what people hear
Show all of your beautiful colors, Little Rainbow! Even the biggest bro tears up when he’s compelled to give his best bro a Best Man speech; even the steeliest ruffian is oft reduced to tears when delivering his dad’s Eulogy.
Slow and steady content-creation wins the Google Search race
Fully, generously, and even a little verbosely populating your website, your blog, your social media profiles, and your social media content is 100x more important to your success than “optimizing for search.”
Your online reputation on Google is the direct result of the content you write on your website, your blogs, and on social media, over time
Every unprotected tweet you make, every public post you make on Facebook, every blog you post, every page you add and flesh out on your website, every time you update your LinkedIn profile or Company Page, any time you upload a video to YouTube, making sure you completely fill out the title, description, and all the other stuff they request, every time you update your bios on your social profiles, each time you guest blog or participate in conversations on reddit or become an editor on Wikipedia — all of these things — are indexed by Google and contribute to your online reputation and heighten your chances of showing up on the first page of Google and actually controlling and dominating your online reputation.
2017 Concept2 Summer Solstice Challenge
It's almost the official beginning of summer here in the Northern hemisphere, and we have a great challenge in store to celebrate. The Summer Solstice Challenge is our way of honoring the longest day of the year.
The salesmanship of influencer marketing
Sales, marketing, and PR never comes down to price-per-seat or the discount offered by any one widget, it comes down to people, to relationships, to meeting needs, to solving problems, and to being responsive to needs and changes.
Be kind for everyone you meet is fighting a hard battle
Kindness is not an absolute. Kindness only exists in the eyes and the mind of the recipient of the kindness.
Five social media courses make one social media strategy meal
Most social media marketing strategies are like my mum and me in Genova: we were supremely blissed-out happy with our experience of the authentic, delicious, "to the tooth" spaghetti al pesto. A proper online brand management and social media marketing campaign demands a multi-course meal of more than just spaghetti al Twitter, pasta a la Facebook, and lasagna al Instagram.
Win lifestyle influencers over with generosity and attentiveness
It takes a lot of money to give you license to treat someone like crap. And they’ll still resent you and wish you dead.
Earned-media micro-influencer marketing primer
Earned media (or free media) refers to publicity gained through promotional efforts other than paid media advertising, which refers to publicity gained through advertising, or owned media, which refers to branding. Micro-influencers are everyday consumers who have 500 – 5,000 highly engaged followers around relevant topics.
The secret to Mastodon’s success will be mastering the hyperlocal vertical
Mastodon can still be a flash in the pan. It could be that exciting nightclub that’s all shtick and theme that nobody connects to and never returns to. Hopefully, after Mastodon goes through its eventual extinction event, there are some really great instances left for the rest of us.
Initial impressions of the TomTom Adventurer Outdoor GPS Watch
It’s simple, it’s a fitness watch first and a GPS adventure watch second, at least that’s how I am using it for now.
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