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The secret to Mastodon’s success will be mastering the hyperlocal

The secret to Mastodon’s success will be mastering the hyperlocal

Mastodon can still be a flash in the pan. It could be that exciting nightclub that’s all shtick and theme that nobody connects to and never returns to. Hopefully, after Mastodon goes through it’s eventual extinction event, there are some really great instances left for the rest of us.

The secret to Mastodon’s success will be mastering the hyperlocal - Read More…

Initial impressions of the TomTom Adventurer Outdoor GPS Watch

Initial impressions of the TomTom Adventurer Outdoor GPS Watch

It’s simple, it’s a fitness watch first and a GPS adventure watch second, at least that’s how I am using it for now.

Initial impressions of the TomTom Adventurer Outdoor GPS Watch - Read More…

Healthcare Needs Social Media Influencer Marketing

Healthcare Needs Social Media Influencer Marketing

There are thousands of people online this very moment who are working hard on sorting out how to make the most of a life that has been affected by illness and disease — their own or as caregivers. Tens of thousands. Being a caregiver isn’t easy and walking into the brick wall known as diagnosis is even harder and more life-changing.

Healthcare Needs Social Media Influencer Marketing - Read More…

All social media sites should offer profit sharing and ad revenue

All social media sites should offer profit sharing and ad revenue

There is no reason why the executives at Facebook and Twitter couldn’t offer ad revenue share to their users in much the same way that Google offers AdSense revenue share to their users — and not only corporate and elite members but to everyone who opts in and is willing to sign up and jump through whatever hoops.

All social media sites should offer profit sharing and ad revenue - Read More…

Savory Crêpes

Savory Crêpes

These versatile, multipurpose crepes, and the variations that follow, are great for savory fillings. Keep a stack on hand in the freezer for unexpected guests. The crêpes will quickly defrost at room temperature, then separate with ease.

Savory Crêpes - Read More…

The implications for PR if Twitter goes away

The implications for PR if Twitter goes away

Twitter is more alive and vibrant today than ever before. It’s become as essential to real-time communication as amateur radio, broadcast radio and television, the cellular spectrum, POTS dial tone, water, sewage, electricity, and the internet. But it’s not uniquely essential to public relations, marketing, or advertising any more.

The implications for PR if Twitter goes away - Read More…

Even real news is fake because of internet content decontextualization

Even real news is fake because of internet content decontextualization

The NYT, the WaPo, WSJ, etc, are getting so beat up because there’s no discernment between the proper rigorous reporting and journalism and the endless torrent of anti-Trump screeds in the form of op-eds and columns.

Even real news is fake because of internet content decontextualization - Read More…

The future of Twitter is as a protected essential public utility

The future of Twitter is as a protected essential public utility

This week’s blog post is thanks to my close friend and persistent colleague Sally Falkow of Meritus Media. Sally sent me a series of questions about what I think the the future of Twitter will be in light of a fourth quarter revenue miss based on analysts’ expectation.

The future of Twitter is as a protected essential public utility - Read More…

There’s nothing in the middle of the road but yellow stripes and dead armadillos

There’s nothing in the middle of the road but yellow stripes and dead armadillos

How many clients and customers do you really need to buy that Philip Johnson home and that Range Rover SVAutobiography DYNAMIC for your family to squirrel enough profit away to retire at 50?

There’s nothing in the middle of the road but yellow stripes and dead armadillos - Read More…

PSA: your virtual online friends are part of your family

PSA: your virtual online friends are part of your family

People love you. People care about you. And your business. And your employees, colleagues, and gigs. While only a few will accept the moniker of fanboi, so many others will be forever casually attached.

PSA: your virtual online friends are part of your family - Read More…

Paid online influencer marketing is fully mainstream

Paid online influencer marketing is fully mainstream

Whether you choose to use online influencer marketing, go down the micro-influencer marketing rabbit hole, or go with sponsored links or native advertising, the state of the sponsored content biosphere is mature and everyone’s doing it in a desperate attempt to really get some attention of some interested parties—so so should you, too.

Paid online influencer marketing is fully mainstream - Read More…

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year

Why do search professionals scatter like roaches when the kitchen light comes on? Why is everyone acting so sneaky all the time? Why do SEO professionals skulk around dark alleyways, offering their search engine services in furtive, hurried whispers? What’s up with that?

Feed Google fresh sandwiches every day instead of Christmas dinner once-a-year - Read More…

Tips to Survive City Riding on Bikeshare

Tips to Survive City Riding on Bikeshare

Good luck and please keep the rubber down — I am proud and happy to have so many of you all around me on the city streets. Every day, my D.C. is feeling more and more like my Berlin did.

Tips to Survive City Riding on Bikeshare - Read More…

All your best content may now be considered fake news

All your best content may now be considered fake news

While we both know you’re not a purveyor of so-called fake-news, if you’re not a proper J-school-certified and verified reporter, you might end up on the wrong side of the social media content filter.

All your best content may now be considered fake news - Read More…

American Exemplarism Over American Exceptionalism

American Exemplarism Over American Exceptionalism

What makes American exemplarism different is that it demands that we care for more than just our credibility, pride, and saving face. It demands that we lead by example and not by decree.

American Exemplarism Over American Exceptionalism - Read More…

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz

Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.

Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz - Read More…

Search isn’t about search anymore, it’s about social

Search isn’t about search anymore, it’s about social

What does Google want? Google wants to know that you, the site owners and employees, and your community, your prospects, current, and past customers, are engaged in the success of the store. This is in response to people’s time, talent, and treasure being spent more on automated systems, advertising, link-buying, and savvy inbound marketing programs than on doing what brick and mortar businesses have been doing for generations: community-engagement.

Search isn’t about search anymore, it’s about social - Read More…

What content to blog for Google success

What content to blog for Google success

What to Write? It’s diabolically simple. I have at least a dozen topics that you can write immediately. And, even better, all of these posts will most certainly be as germane and bespoke to you and your business. What’s more, they will be just about as evergreen as you’re likely to ever get. And it’s so simple you’re going to kick yourself.

What content to blog for Google success - Read More…

The more the messier for content marketing SEO success

The more the messier for content marketing SEO success

Populism 2017 — stop trying to appeal to your Headmaster or the Yale Law Journal, the future’s in that other bubble, a bubble where your choice of words and how you write them color your writing as much as does the content.

The more the messier for content marketing SEO success - Read More…

Skinny and Company Coconut Oil Testimonial

Skinny and Company Coconut Oil Testimonial

Testimonial for the micro-influencer marketing and influencer marketing work my company, Gerris Corp, did for Skinny and Company Coconut Oil.

Skinny and Company Coconut Oil Testimonial - Read More…

SEO + Social = ORM

SEO + Social = ORM

The goal of a successful online reputation management campaign is to own as many search results as you can — own, not just news about you — across the first two pages of Google search.

SEO + Social = ORM - Read More…

Kimberly-Clark uses social quiz to woo talent

Kimberly-Clark uses social quiz to woo talent

Kimberly-Clark created a BuzzFeed-inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark.

Kimberly-Clark uses social quiz to woo talent - Read More…

Final thank you to Skinny Coconut Oil online influencers

Final thank you to Skinny Coconut Oil online influencers

We're at the end of our three month earned media online influencer marketing campaign and we at Gerris and Skinny & Co coconut oil would love to thank you for almost five-hundred earned social media mentions on blogs, YouTube, Instagram, Pinterest, Periscope, SnapChat, Twitter, Vine, Facebook, etc. That's a lot of sterling positive mentions in only three months!

Final thank you to Skinny Coconut Oil online influencers - Read More…

Memories of 911, 15 years on

Memories of 911, 15 years on

Every couple years I try to share my own personal memories of September 11th as a 31-year-old resident of Washington, DC.

Memories of 911, 15 years on - Read More…

Market to Your Own Influencer Network

Market to Your Own Influencer Network

I flaked on the second most important job I have: prospect marketing!

Market to Your Own Influencer Network - Read More…

Thank You Skinny & Co Bloggers

Thank You Skinny & Co Bloggers

Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible

Thank You Skinny & Co Bloggers - Read More…

Aloha from the tail end of Summer

Aloha from the tail end of Summer

Lots of fun things happening at Gerris Corp even in the doldrums of Summer.

Aloha from the tail end of Summer - Read More…

Thank you Skinny Coconut Oil Influencers

Thank you Skinny Coconut Oil Influencers

Every couple weeks, we update our kudos list for all the online influencers and bloggers who have helped Gerris' client Skinny & Co. coconut oil get the word out of their best-on-the-planet -earth coconut oil products.

Thank you Skinny Coconut Oil Influencers - Read More…

It's normal to be bad before you’re good

It's normal to be bad before you’re good

It is only by going through a volume of work that you will close the creativity gap.

It's normal to be bad before you’re good - Read More…

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