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Nice mention in GaggleAMP: The secret weapon of online influence
Thanks to JD Lasica for including me in his latest post on Socialmedia.biz
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Add For Immediate Release to your podcast queue
Out of thin air, and fulfilling a dream, Shel asked me if I might be willing to join a hand-picked panel of PR professionals and I jumped on it.
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Chris Abraham joins Cindy Crescenzo and Steve Farnsworth on FIR with Shel Holtz
Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.
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Chris Abraham and Frank Eliason join Shel Holtz for this week’s episode, commenting on the ongoing United Airlines crisis, continued interest in the new federated Mastodon social network, how PR would look without Twitter, Burger King’s subversive commercial that hacked Google Home and Wikipedia, and Burston-Marsteller’s ombudsman answer to fake news.
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Chris Abraham, Cindy Crescenzo, and Steve Farnsworth join host Shel Holtz to talk about Breitbart News’ call for a boycott of Kellogg’s after the cereal company pulled its ads, the suggestion that we should stop measuring employee engagement, PR’s ability to propel Virtual Reality into the mainstream, the need for brands and agencies to adapt to a voice-driven world (with Amazon Echo and Google Home becoming new means of searching and engaging), the latest from the fake news front, and much more.
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Today’s panel features digital strategist and technologist Chris Abraham, Zeno Group EVP Frank Eliason, and Cision SVP Heidi Sullivan. Today’s discussion topics: Is the PR community going about influencer marketing all wrong? Is it earned or paid media? Medium could be the (or a) future of online publishing. Can we please stop treating Millennials like they’re an alien race? No matter how many times lists of transgressions are published, PR practitioners continue to piss off journalists. And much more, including Dan York’s report on Verizon’s acquisition of Yahoo!
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Welcome to episode #15 of For Immediate Release. This week’s panel includes digital communications consultant Chris Abraham, Thornley-Fallis Communications CEO and Inside PR co-host Joseph Thornley, and marketing technology specialist and business strategist Lynette Young. This week’s episode covers new FTC guidance on native advertising, Edelman’s restructuring, whether the end to a ban on broadcasting Radio Free Europe and Voice of America in the U.S. has led to PR assignments, the downside of workplace collaboration, and whether share buttons cause more trouble than their worth. Dan York’s Tech Report covers the malware attack on Hyatt, the inclusion of adblocking software in a computer manufacturer’s default browser, and the war of words between Medium founder Ev Williams and blogging pioneer Dave Winer.
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