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Influencer outreach is more PR than social media
Discover and engage your allies with long-tail blogger outreach
Located in Blog
Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study
A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running.
Located in Blog
Influencer Marketing: Persistence is Fertile
If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global, impersonal, and mostly anonymous.
Located in Blog
How NOT to pitch an influencer
Influencers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.
Located in Blog
What clients want and expect from influencer marketing
Clients want sales. In terms of KPIs (Key Performance Indicators), sales are king. People want to make money—not after seven-touches or down the road—but now!
Located in Blog
The state of the blogger outreach union ten years on
The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
Located in Blog
Influencer Outreach
Influencer Outreach is one of the services that sets Gerris apart from other Digital PR firms.
Located in Services
Influencer marketing should not be about collecting influencers
The worst thing about the internet has been the commodification of friendship
Located in Blog
Launch your social campaign with guns blazing!
When I have a client that needs something launched in a big way I go at it with guns-blazing.
Located in Blog
Take your bloggers and social media influencers to lunch
Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate.
Located in Blog