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MavenSocial
For Gerris, MavenSocial is a powerful ally when it comes to competing with affiliate marketing and online advertising. MavenSocial has all the tools to track the entire conversion process, from initial influencer outreach to conversion in the form of sales, signups, etc.
Located in Partners
Influencer outreach is more PR than social media
Discover and engage your allies with long-tail blogger outreach
Located in Blog
Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study
A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running.
Located in Blog
Influencer Marketing: Persistence is Fertile
If you assume someone isn’t interested in getting to know you better just because they don’t hear you the first or second time, then you’re doomed. The Internet is the busiest, loudest, most distracting place ever created. It’s global, impersonal, and mostly anonymous.
Located in Blog
How NOT to pitch an influencer
Influencers did not fall off a turnip truck. If they don’t see the value in the pitch, they won’t post; if they fancy that you’re just asking them to post because you want to vampire bat on their Google juice, then you’re likely to be in a whole lot of #fail and possibly a whole lot of pain. The white-hat link-farm organic SEO pwn effect is only secondary if you are, the entire way along, a total Mensch and have amazing assets, viral-quality video, a great pitch, an accurate target, and a gentle, kind, and generous follow-through.
Located in Blog
The state of the blogger outreach union ten years on
The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
Located in Blog
Free Do-It-Yourself Influencer Marketing Webinar
Free Biznology Do-It-Yourself Influencer Marketing Webinar with Chis Abraham on Mar 22, 2016 at 11:30 AM EDT. You built it, where are they? Unless you’re a celebrity, influencers won't come to your open mic night unless you’ve already won them over. Learn to get the attention of potential natural allies and fans, connect with them, and appeal to their interests and passions to benefit your brand in a million ways, often for free.
Located in Events
Influencer Outreach
Influencer Outreach is one of the services that sets Gerris apart from other Digital PR firms.
Located in Services
Influencer marketing should not be about collecting influencers
The worst thing about the internet has been the commodification of friendship
Located in Blog
Launch your social campaign with guns blazing!
When I have a client that needs something launched in a big way I go at it with guns-blazing.
Located in Blog