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Influencer outreach is more PR than marketing or advertising
Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.
Located in Blog
Dan Krueger
Over the past 15 years Dan Krueger has worked in the Television Production and PR/Social Media Industries.
Located in Partners
Thank You Skinny & Co Bloggers
Latest in a the series of thank yous to the bloggers and online influencers who have made Skinny and Company coconut oil's earned media influencer marketing campaign possible
Located in Blog
Kimberly-Clark uses social quiz to woo talent
Kimberly-Clark created a BuzzFeed-inspired quiz to discover their own Original Thinker type and then are rewarded with a new emoji badge suitable for social sharing, as well as an invitation to find out about original thinkers at Kimberly-Clark.
Located in Blog
Why I named my digital PR firm Gerris Corp
All y'all want to know what a Gerris is? Well, it's short for Gerris lacustris or the common pond skater or common water strider.
Located in Blog