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Why promoting a brand takes perseverance
Target audience: Marketing professionals, PR pros, brand managers, SEO specialists, businesses.
Located in Blog
An automated solution for influencer marketing research
Want to make outreach marketing more successful? One option is GroupHigh, which offers blogger intelligence software to help you identify influential blogs, automate research, and measure engagement.
Located in Blog
Influencer outreach is more PR than social media
Discover and engage your allies with long-tail blogger outreach
Located in Blog
Mizuno Running Mezamashii Long Tail Blogger Outreach Case Study
A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running.
Located in Blog
The state of the blogger outreach union ten years on
The state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers
Located in Blog
Free Do-It-Yourself Influencer Marketing Webinar
Free Biznology Do-It-Yourself Influencer Marketing Webinar with Chis Abraham on Mar 22, 2016 at 11:30 AM EDT. You built it, where are they? Unless you’re a celebrity, influencers won't come to your open mic night unless you’ve already won them over. Learn to get the attention of potential natural allies and fans, connect with them, and appeal to their interests and passions to benefit your brand in a million ways, often for free.
Located in Events
Blogger Outreach
Blogger outreach is a process by which we identify the influencers in your space and activate them on behalf of your brand. We have been doing this since 2003. It’s our meat and potatoes.
Located in Services
Influencer outreach is more PR than marketing or advertising
Remember, if your campaign doesn’t check all the boxes of being a publicity, PR, or buzz campaign, it won’t work as an earned media campaign.
Located in Blog
Launch your social campaign with guns blazing!
When I have a client that needs something launched in a big way I go at it with guns-blazing.
Located in Blog
Take your bloggers and social media influencers to lunch
Take your social media influencers to breakfast, coffee, lunch, drinks, dinner, nightcap — you decide what’s appropriate.
Located in Blog