Drop Kick The BS And Earn Trust

Phillip Rhoades wrote up a post about truth in publicity, advertising, and marketing, Drop Kick The BS And Earn Trust:

A lot of corporations have been sending a great deal of BS out to the consumers for a very long time, but companies are starting to see that the consumers are too savvy for tall tales. Twitter, Facebook, and other social media tools allow consumers to talk to each other about products, services, and companies at an amazing pace. The BS that used to protect a company, now only serves as fodder against it.

My suggestion? Drop kick the BS and move straight to the truth. Today’s consumer appreciates it when a company is willing to quickly and honestly own up to mistakes. They don’t expect a corporation to be perfect (after all these people have gone through the 80s, 90s, and early 2000s), but what they do demand is honesty and ownership of faults.

Don’t be afraid to say sorry. Don’t be afraid to admit a mistake. In the long run it’ll make your brand stronger, because the consumers will feel that you have earned rather than abused their trust.

Tagged as: 2000s, Add new tag, Britney Spears, Corporation, Facebook, online communities, Social Media, social network, Twitter