I Would Drink Naked Coke Out of Design Respect

For sure, reducing the amount of paint used on 24,773,757,785 cans-per-year is an awesome financial and environment step; however, just look at these two monotone cans with their raised designs! I would take up Coke-drinking just to encourage big-business to forgo lowest-common-denominator design and go for something elegant.

Mind you, Coca-Cola’s iconic red and white can and bottle are already at the pinnacle of design and simplicity, so what am I on about? Via Gizmodo.

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