- 5. Advertising Age (USA) – Has Second Life Cut Its Mullet? “At the end of June I wrote a simple blog post for DigitalNext addressing why I believe the hype currently associated with Twitter will be more sustainable than Second Life’s. Long-story short, “Twitter is light, cheap, open and permanent, whereas Second Life is heavy, expensive, closed and ephemeral.” Twenty-one comments and a series of responses later, I was invited by Second Life to return to the virtual world that I stopped visiting back in 2007. My complaint, and why I never returned, is that the client, called the viewer in SL parlance, was too resource intensive, incompatible with my executive laptop (which favored lightweight and slimness over horsepower and graphics cards) and required too much bandwidth, preferably a LAN connection instead of Wi-Fi.”
