Just received a communique from Frank Luntz, the king of communications. Today, his latest book came out, What Americans Really Want…Really: The Truth About Our Hopes, Dreams, and Fears. If you have not read anything by Dr. Luntz, you should also check out Words That Work, Revised, Updated Edition: It’s Not What You Say, It’s What People Hear. OK, on to Frank’s missive:
I never send out emails about newspaper columns or media appearances. I don’t want to fill up your email inbox. But this is different.
If you’ve ever wondered what 300-million Americans really think about their jobs, their politics, their religion, their kids, their retirement and their day-to-day lives – and whether most people think like you – I’ve got the brand new book for you.
As you know, two years ago I wrote Words That Work, an attempt to examine the power of words in business and political communication. Now, I have attempted to bring together, in one book, the definitive account of who we really are as a country, what we really think, how we really behave and what we really want out of life.
Whether you’re in politics or business, sales or marketing, the media or Hollywood, this book is filled to the brim with what’s really happening in America today.
But it’s not a boring book of polling data. Rather, I’ve approached it the way you might approach dinner with friends or a night on the town. The book is designed as a conversation starter for almost every conversation you could imagine:
– Do Americans care more about the Ten Commandments or the Bill of Rights? We’re a lot more divided than you might think.
– Are you “mad as hell and not going to take it anymore?” The percentage who says yes – and why – will shock you.
– If you’re a parent, you’ll discover what your kids really think about you, about school, about their job, and about their life. And you’ll learn the six specific ways to keep them away from drugs.
– If you’re an employer, you’ll learn the five attributes of the job that will keep your employees engaged. If you’re an employee, you’ll learn the four ways not to get fired.
– And are you one of the 90% of Americans who think they’re smarter than average, or one of the 60% think they’re more attractive than average? And what is “average,” anyway?
– What do Americans really want from their elected leaders? Clue: one word beats everything else … combined!
These are just a few of the questions that are answered in “What Americans Really Want … Really.” There are hundreds of information nuggets and factoids that will often amuse and occasionally anger you, but they are all designed to inform.
And if you click on the Barnes & Noble link here — http://www.bn.com/frankluntz -- you can get the internet discount.
I promise you an interesting, informative read – including breakthrough analysis never made public until now. It’s an exclusive, accurate look at what Americans actually think and why.
So apologies for the interruption. You are now being returned to your regular programming.
Frank Luntz
