links for 2009-08-14

Established in 1953, Burson-Marsteller has its roots in a one-employee business started by Harold Burson in 1946. Operating as Harold Burson Public Relations in office space provided by one of his two clients, he marketed himself as a business-to-business specialist based on his pre-military three-year association with a large engineer-builder (which became his first client). By 1952, his firm had a dozen clients and five employees, including Elias (Buck) Buchwald, who retired 50 years later after serving as Burson-Marsteller's No. 2 executive for much of that time.

You can’t eat whuffie, but it’s getting harder to eat without it, as Tara Hunt says in The Whuffie Factor. For the uninitiated, think of whuffie as an alternative to money – a reputation-based currency that started as a concept in a science fiction novel, now being applied to online business. Hunt’s interesting central thesis is that in order to successfully change social capital into market capital, company employees need to be authentic community members engaging in meaningful participation where their contributions often outweigh personal gains.

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I am attending this. If you're in DC, so should you!