I just finished The Anatomy of Buzz Revisited, kindly signed and sent to me by the author and expert, Emanuel Rosen. I read the first half of the book during my long constitutionals a couple months ago. In fact, I did a video review of the book while I was walking you can check out.
I put it down, thinking I had tapped the best of this book; not so, I had only read the first half of a book that rewards all the way through. The second half even makes things more practical and approachable than the first half.
I don’t have a lot to say except this is not the same book that was written almost ten years ago, it has been updated to include the plethora of new case studies, examples, and experts, including all the hot and new social networks. I am going to pass on this book to all the members of my team because I believe that all companies and all staff members can develop some calcium deposits when it comes to creativity, innovation, and problem-solving — we become too myopic — and I really believe this sort of read can blow out the cobwebs and help keep my team on their toes.
I highly recommend it and am grateful that Mr. Rosen thought of me during the publicity of this revised and improved book.
