- On Tuesday morning, the Sci Fi channel became Sy Fy, which you can be assured will be back as Sci Fi not long after that. Just about everyone who has heard about this wondered "What branding company is sleeping with who over there?" You cannot pretend to like this moniker. There are reasons for this change–and none make sense. I don't know why they did it, but as one who's watched thousands of companies make change for no reason
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