ReadWriteWeb on Twitter Text Advertising

When I wrote Twitter is Finally Monetizing Through Text Ads I was pretty sure that I was the last person to know that Twitter was running text ads masquerading as witty and helpful links to useful Twitter apps and services. I ran with the story because it was new to me.  Tonight, ReadWriteWeb posted a story called Ads Spotted on Twitter.com – Did You Notice? and my post was linked to in this context, “It’s funny – the ads have been live for about a week now and no one but a few (me!) small, alert blogs has written about them. It was big news three months ago and we believe it’s still important.” Cool!  I feel vindicated!

Ads Spotted on Twitter.com – Did You Notice?

Three months ago we reported that Ads Had Come to Twitter and it was a pretty big deal – until Twitter promptly said the word “sponsored” was only appearing on the site in error. Now the “sponsored definitions” of certain Twitter “concepts” have appeared on the site again – and they sure look legit this time.

These first ads probably aren’t going to bring in enough cash to fuel a micro-app acquisition spree by Twitter, but this is the first clear public indication of one way the company is bringing in revenue. It’s funny – the ads have been live for about a week now and no one but a few small, alert blogs has written about them. It was big news three months ago and we believe it’s still important.

So far the only two sponsored links we’ve seen cycle through our sidebars have been to the ad network Federated Media’s Microsoft microsite ExecTweets.com (aggregating Twitter messages from corporate executives) and Universal Studios‘ CinemaTweets.com, promoting the allegedly offensive forthcoming gay-face movie Bruno. The ads only appear on the home page of Twitter when a user is logged in, not when looking at another user’s profile page. Also included in the cycle is a link to a joint Twitter and Threadless.com microsite where visitors can buy Threadless t-shirts about Twitter. Apparently that doesn’t constitute a sponsored link, but presumably money is changing hands somewhere. The whole world of Twitter is a green-field when it comes to rules of disclosure.

Perhaps these sources of revenue will help Twitter remain a viable company long enough for all kinds of questions about this brand new medium to be explored.

Dave Winer argued this Spring that people want to know how Twitter is going to make money because they might not like it. He told a story about learning while in college that Domino’s Pizza used profits to fight Planned Parenthood. With all the time, energy and content people are investing in Twitter – many want to know how the company will monetize so they can decide whether it’s an organization they want to continue investing in.

And so it has begun. There are ads on Twitter. What do you think?

Disclosure: Federated Media is also the ad network for ReadWriteWeb.

Tagged as: Dave Winer, Domino's Pizza, Federated Media, microsoft, online communities, social networking, Twitter, web