- Media, Small Business and Corporate
* These membership levels include a number of Professional Memberships for employee representatives of the company:
o Small Business ($250) includes three (3) professional memberships - The Social Media Club DC (SMC-DC) is looking for help shaping the future of social media in the DC metro area. We have identified roles that we needed support filling. These people form the leadership team of the SMC-DC group. The leadership team is responsible for attending a planning meeting in early August (date TBD) and executing monthly meetings and events for the organization.
- Wendy founded Scherer Cybrarian in 1995. She knew from her years as a partner with Bozell Worldwide that there was a great need for knowledge synthesis and business research that was more than a mere information dump. The business has grown and expanded over the years to include primary research, GIS, news aggregation and monitoring, and much more. But what she loves the most is social media research. (Don’t laugh. Everyone should love their work as much as Wendy does!) Scherer has been working with clients for many years now on social media monitoring and reporting and, best of all, social focal reporting.
- At the Social Studies Group, we are digging deeply in exploration of the tastes, ideas and opinions that can help companies guide product/service development. As researchers, we are immersed in this task. And as researchers, we are repeatedly fascinated by what we continue to find.
- Today the pressure is on CMOs to get the company involved in social media. There's a lot of social-media GMOOT — "Get me one of those" — in boardrooms across the globe.
The problem is: Social media is harder than it looks and too often everyone thinks he or she can be a social-media expert. But this is a misnomer, much like the one Guyardo noted five years ago. After all, it's easier to throw up a Twitter account or Facebook page than to really effect change and transformation within an organization.
