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WASHINGTON, DC, May 21, 2009 /24-7PressRelease/ — American corporations are becoming increasingly interested in investing in Africa, with some regarding it as the last big growth market, but they are often deterred by Africa's negative image, a new study shows. US companies in some sectors, particularly technology companies, now regard Africa as "the last frontier for growth". It has a market of one billion people, mobile telephone networks have been successful, and other countries, particularly China, are increasing their African investment thrust. Africa is the second largest and second most populous continent after Asia, with 20% of the world's land area and 14% of global population.
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Sky News is so good that we often forget it is part of the same media family as Fox, The Sun and The New York Post. Friday was a good reminder that a struggle goes on between News International values and many of the journalists at Sky. A particularly inane poll was breathlessly reported. "46% [of British Moslems] said they thought of themselves as Muslim first and British second". How many blond-haired accountants think of themselves as blond first and accountants second? How many Big Mac-eating taxi drivers think of themselves as Big Mac eaters first and taxi drivers second? The questions are silly because there's no conflict between being a taxi driver and a Big Mac eater. If a polling organisation asked the question, you would expect about half to pick each answer. Surprise, surprise, about half of British Moslems picked one answer and half picked the other.
Because the Medium is the Message
