- Image via CrunchBase
This is complete speculation so bear with me. Very recently, Twitter changed its email alert messages from pithy text-only notices of new followers or direct messages to branded, graphical emails.
Well, Twitter has always been in a conundrum: if they monetize the sparse web interface, they’ll alienate their very touchy early-adopters and send people away in disgusted droves; however, if they place banners, contextual ads, or sponsored links into alert emails, then no harm, no foul.
I don’t know if you have every looked in your settings recently, but there is a lot of opportunity to set up your Twitter account to send you a lot of alerts and warnings, letting you know when you receive a direct message or when you score a new follower — especially if you’re someone like me, adding an additional 200-followers-per-day!
So, what do you think? Instead of Twitter shopping itself around to Google and Microsoft, maybe Twitter is shopping its inline advertising opportunity within the endless email alerts that it send me and many of you every hour of every day.
Do you think this is possible or probable? Please let me know in the comments. Via Marketing Conversation.
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I have been thinking about it further and I wonder if they might monetize search, since Twitter is spending more and more time “pimping” their search.twitter.com site to be amazingly the “new google” and I am sure that will probably be the place they will monetize since this is the place where there will surely be web-based eyeballs, the way Google does ads with search but not with Books or Reader, etc… does that sound right?