- Image by Macartisan via Flickr
I have been curious as to how good the new premium Starbucks VIA instant coffee is — and I have not tried it yet — but I think it is a win, according to the gang at What’s Up Below Deck, Starbucks VIA instant coffee taste test. Is it as good as they say?
The VIA claim more or less stands up. In terms of appearance, aroma, mouthfeel, and taste, VIA is pretty close to the Ground Italian Roast and miles different and better than Taster’s Choice. Lots of body, no off-notes and no artificial flavor. We both agreed that sample #2 (the Ground sample) had a slightly richer and more distinctive taste than sample #1 (VIA) but nothing that either of us would have picked up without a side-by-side comparison. I think it’s fair to say that Starbucks has successfully reinvented the instant coffee category and shown what’s possible.
