- Over the years, I have seen many great companies fail, while lesser ones were sold successfully. The difference between the two often came down to smart strategic decisions by those who were sold successfully. They read the market well, prepared themselves accordingly and timed their exit perfectly. By no means does this mean you should ignore execution. Executing well is both the single hardest thing for entrepreneurs to do and the greatest creator of competitive differentiation. However, make sure you have smart advisors to help you out on strategic decisions. They may make the difference between a good exit and a great exit!
