- Image via Wikipedia
In DC, a majority of my friends are corporate lawyers. I can’t believe the craziness that happens with regards to reputation, hiring, and a general brand perception revolving around their perceived health and the perceived quality and rank of their associates. Here’s another amusing example from Jim Horton, The Power Of Reputation:
Law firms know they have been paying too much to new associates but no one wants to go first in cutting associates starting pay. They are afraid of the reputation they will get in the marketplace and among the law schools where they recruit their new talent.
I guarantee this is true. All of my K Street associate friends tell me that it is almost impossible to get fired if you make it into a firm as an associate because of the potential blowback a firm will incur if it gets out that the firm actually hired a dirty dud. So amusing, so interesting, and so beautiful. Lawyers have their firms over a barrel and I love it.
Again, to quote Jim, ” It would be nice if it were the same in PR.”
