links for 2009-03-24

Ukulele lessons

# “Get to know me.” Mom bloggers are often sharing extremely personal things about their lives on their blogs, from helping a family member deal with a difficult illness to their own stories of juggling everything. Take the cues from their writing about whether your product or service is a good fit and when is a good time to contact them about it.

# “Stop asking for free coverage.” Most mom bloggers aren’t like journalists and don’t really “cover” products or news. They do write about things they find personally interesting, and often accept products to try, so invite trial and if you want to reach a mom bloggers audience, consider actually paying for a sponsorship or advertising as a way of supporting her instead.
# “Tell me who else is involved.” Often a mom blogger you are talking to may know other moms who would be interested in your efforts or could suggest even better people for your effort from their personal network. Share your list early and be flexible enough to change it.
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