PR Students Need to Blog and Engage Online

by Chris Abraham on 01/03/2009

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Juliana Serafini just popped me a comment over at Marketing Conversation in follow-up to the guest lecture I presented to Chris Boesen’s COMM 437 class at American University last week.

I am very happy to see her note, especially after what I said in Guest Lecturing on digital PR at American University, “if Chris Boesen’s students reach out to me via a blog post, a tweet, via email, or via phone, I will follow-up with a very positive and adoring post (a total of two for American) but if it ends up being a dud (sorry Chris), then I will have to be more lukewarm in my follow-up review.”

Well, these kids are no duds.  First there was Advice to a PR Professional of Tomorrow, where Kari Elam proved her mettle, and now this comment from Juliana Serafini!

I love when we have guest lecturers in my COMM 437 class because my teacher is a colorful man so the guests we have tend to have that same colorful personality; Chris didn’t disappoint. Besides being funny and talking to us like we are adults, he was informative. Many of my fellow students and I had no idea there was even a division of our soon to be (let’s hope) PR profession that was dedicated to bloggers and online activity.

Chris’s blunt statement of, “I’ll help you in any way I can, but if you aren’t blogging, then I’ll just delete your email” definitely made a few of us think twice about our lack of blogging.

Honestly, I don’t blog because I don’t think I have anything interesting to write about…but after seeing Chris’s long, long, LONG list of blog posts, I’m sure I can come up with something!

Since so many of us are blogging virgins I wouldn’t mind having Chris come back to our class and going a little more in depth into the intricacies of blogging and digital PR. It was so much information to absorb in that one class.

Chris, I might be emailing you with some questions!

 PR Students Need to Blog and Engage Online


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