I manage a LocateADoc.com profile for a doctor friend of mine. As a result, I receive their newsletter, etc. Today, I received an interesting email newsletter with the titillating title, 3 Tips to Keep Patients Coming In, Despite The Economy. So, with no further ado, here are the three tips — and they’re as good for all of us in the PR, Marketing, Social Media, and Consulting world as well:
- Maintain or Increase Your Marketing Investment. View marketing as an investment, not an expense. Savvy marketers know that now is the time their competitors pull out, so stay at it – there are deals to be had.
- Generate More Business Through the Internet. Hands down the most cost effective way to promote your practice. Drive more traffic to your website with pay-per-click marketing, or add your practice to a free online physician directory, such as LocateADoc.com.
- Update Your Approach to Lead Generation. Now is the time to generate more productivity from your limited marketing budget. LocateADoc.com will send you pre-qualified patient leads emailed to you, with an excellent and measurable return on investment (ROI).
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Yes – Now is the time to ramp up Marketing efforts – but alos find the ones that are effective and cheap. This is the key to successful marketing.
Getting free website traffic is ideal in this environment.