MillerCoors awards their $400MM media account to Initative, DraftFCB and Kinetic. via AdAge
MillerCoors today awarded its $400 million-plus media account to Interpublic Group of Cos.’ Initative, DraftFCB and Kinetic, which will handle the business in a new unit called MC Media. The Interpublic trio, which had previously handled Coors Brewing Co.’s business, beat a group of Publicis Groupe agencies led by Starcom USA, which had been Miller Brewing Co.’s incumbent, in a pitch.
