I just received this email from Frank Luntz:
To: Friends & Family
From: Frank Luntz
Re: A New Beginning
Date: November 5, 2008The end of the most interesting election in modern times will also be the end of my career with Luntz, Maslansky Strategic Research. Having sold my company to the good people of Omnicom, it’s time to move on.
When I hired my first employee and opened up an office in the basement of my townhouse in 1992, I never dreamed that I would someday have the honor of working for presidents, prime ministers, and CEOs of the world’s most successful companies and most influential foundations. Our roster of corporate and public affairs clients is unprecedented for a firm of our size, and I’m so deeply proud of them and the positive impact they have had on their customers, their communities, and the world at large.
I am also grateful for the privilege of analyzing the great events and social trends of our time in so many diverse public settings. While I may have a face for radio and a voice for newspapers, the willingness of so many network presidents and executive producers to give me the opportunity to apply the skills of public opinion to explain the who, what and why of the world are some of the most fulfilling and enjoyable moments of my career. I can never adequately thank them for making life so interesting and invigorating.
But a time comes in everyone’s career where it becomes important to tackle new challenges and scale new mountains. Now is as good a time as any to get out of DC and start examining more closely what is really happening in American life and culture. I also want to take my research of words to an entirely different level, applying it where it has never been applied before. There’s a lot I still want to learn and do – and staring at the Pacific Ocean from Santa Monica, California is as good a place as any to do it from.
So while I will be leaving my home and my company, I am certainly not retiring or disappearing. I’m much too young and much too excited about what’s ahead. But I don’t plan to work as hard – at least that’s the plan. Those of you who know me well know that I work 18 hour days, seven days a week. This year alone I will have flown more than 300 days and logged 300,000 miles … and frankly … I’m tired. I need this change of scenery and change of pace to recharge my batteries and extend my shelf life.
Not everything will change, however. I have been offered and accepted the privilege of serving as “Chairman Emeritus,” of LMSR, a title normally reserved for people who live past their sell-by date. And while I may be gone, the company name will remain the same, as will the team I have painstakingly assembled over the past decade. These are uniquely capable people with solid research experience and the most creative brains I have ever worked with. I recommend them highly for all your research needs.
And if you are looking for advice and guidance, I’m definitely still around and still in business.
To end on a personal note, I did not learn until the death of my father how much he enjoyed my frantic calls asking him for help or guidance – and that he missed them when I grew old enough to handle these tasks on my own. You don’t realize how much I appreciated the chance to serve you – even when the calls were late and the tasks were tough. While I have made my share of mistakes, I do not regret a single minute. You have given me a very fulfilling life, and I thank you for making it worth living.
Frank
Here’s a version of this email online.
