I have been working with my team on getting a “what I did for Abraham Harrison this summer” book report, which I have been posting onto Marketing Conversation. Since I am having so much fun with this, I though I would collect them together and post it here. The latest one I have posted is Dan Krueger’s:
One of the main ways that A&H uses to promote a product or campaign is through blogger outreach. Online blogger outreaches are similar to traditional marketing in that a demographic or “universe” is chosen as the potential audience, however, instead of direct mailings, TV, or radio advertisements, the universe is researched and built from the “blogosphere.” There are millions of bloggers who write about everything from being a mommy to their passion for food. This is an enormous audience of potential promoters for a product if the right avenue is taken to engage the blogger. Read more…
Dan’s Thoughts on What AH Does etc — Now that I posted both Saul’s Thoughts on What AH Does etc and Dani’s Thoughts on What AH Does etc, the rest of the staff has piled on and started sharing their answers. This continues our new What AH Does series. This is a series of free-form posts by members of the Abraham Harrison staff. Instead of a book report, I asked my staff to write a company report. While the request was generally free-form and I didn’t care what was written — everything is good — I did float some general questions that people could respond to. This week, we’re exploring What AH Does through the eyes of our Director of Client Services, Dan Krueger. Read more…
Dani’s Thoughts on What AH Does etc — Last week we explored Saul’s Thoughts on What AH Does etc as part of our What AH Does series. Well, it isn’t quite a week yes, but Dani Sevilla did such a grand job of answering, “What does Abraham Harrison do, in your eyes and in your own words,” that I just couldn’t wait, so here we go (and thanks, Dani). Read more…
Saul’s Thoughts on What AH Does etc — I am starting a new series of blog posts called “What AH Does.” This is a series of free-form posts by members of the Abraham Harrison staff. Instead of a book report, I asked my staff to write a company report. While the request was generally free-form and I didn’t care what was written — everything is good — I did float some general questions that people could respond to. This week, we’re exploring What AH Does through the eyes of our Director of Operation, Saul Wainwright — Saul chose to respond directly and openly to my suggested topics and questions, and I quite love the response. Read more…
